BBDO Bangkok, The Womb, McCann Worldgroup, Taproot + Zapr Media Labs India make it to WARC Awards 2018 – Effective Innovation shortlist

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Speed Limit Monk Statue.jpgThe Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness.

21 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results. They are for a variety of categories, including automotive, travel, household goods, banking, media, foods and NGO’s; and have ran in a wide range of markets – Australia, Denmark, Germany, India, Kenya, Spain, Tanzania, Thailand, United Arab Emirates, United Kingdom and United States. 

Hearing Rescue.jpgAdidas Odds.jpgImmortal Adoption.jpgThe shortlisted entries are:

Denmark vs. Trump · Socialistisk Folkeparti (SF) · UncleGrey · Denmark, United Kingdom, Germany, Spain, United States

Hello in Elephant · David Sheldrick Wildlife Trust · whiteGREY · Australia, Kenya, Tanzania, United Kingdom, United States

Seek Deeper · Royal Caribbean International · MullenLowe US · United States

7-Second Resumes · Grads of Life · 22squared · United States

Speed Limit Monk Statue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand

Thai Dog House · Immortal Adoption · BBDO Bangkok · Thailand

So how about creating viral products instead? · Carvaan · The Womb · India

Bank in a Box · IDFC Bank · McCann Worldgroup · India

La Futbolera · Sprint Latino · M8, Alma · United States

100% Asian. 100% British – How a simple insight changed a radio station · BBC Asian Network · MullenLowe London · United Kingdom

Reinventing dynamic creative, for grilling season · Johnsonville Fresh Bratwurst · Compass Point Media · United States

Going live with gold! · Royal Mint · Manning Gottlieb OMD · United Kingdom

The Loneliness Index · Age UK · Manning Gottlieb OMD · United Kingdom

Dynamic Recruitment · The University of Sydney · The Monkeys · Australia

Lost Frequency · HearLife Clinic · FP7/DXB · United Arab Emirates

How 1,00,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra · Club Mahindra Holidays · Zapr Media Labs · India

One-Drop Bottle · Pril · TBWA\RAAD · United Arab Emirates

Camelpower · Nissan · TBWA\RAAD · United Arab Emirates

The Ultimate Data Machine · BMW · Cadreon, UM · United States

To see the shortlisted case studies in the Effective Innovation category, please view here.

 

The WARC Awards are currently being judged by international senior figures from both brands and agencies. The Effective Innovation category is chaired by Christopher Yu, Vice President of Integrated Marketing Strategy, Innovation and Technology, U.S. Bank.

The shortlisted papers in the Effective Content Strategy, Effective Social Strategy and Effective Use of Brand Purpose categories will be announced shortly.