BBDO Bangkok, The Womb, McCann Worldgroup, Taproot + Zapr Media Labs India make it to WARC Awards 2018 - Effective Innovation shortlist

Speed Limit Monk Statue.jpgThe Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness.

21 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results. They are for a variety of categories, including automotive, travel, household goods, banking, media, foods and NGO's; and have ran in a wide range of markets - Australia, Denmark, Germany, India, Kenya, Spain, Tanzania, Thailand, United Arab Emirates, United Kingdom and United States. 
Hearing Rescue.jpgAdidas Odds.jpgImmortal Adoption.jpgThe shortlisted entries are:
Denmark vs. Trump · Socialistisk Folkeparti (SF) · UncleGrey · Denmark, United Kingdom, Germany, Spain, United States
Hello in Elephant · David Sheldrick Wildlife Trust · whiteGREY · Australia, Kenya, Tanzania, United Kingdom, United States
Seek Deeper · Royal Caribbean International · MullenLowe US · United States
7-Second Resumes · Grads of Life · 22squared · United States
Hearing Rescue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
Speed Limit Monk Statue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
Thai Dog House · Immortal Adoption · BBDO Bangkok · Thailand
So how about creating viral products instead? · Carvaan · The Womb · India
Bank in a Box · IDFC Bank · McCann Worldgroup · India
Odds · adidas · Taproot · India

La Futbolera · Sprint Latino · M8, Alma · United States
100% Asian. 100% British - How a simple insight changed a radio station · BBC Asian Network · MullenLowe London · United Kingdom
Reinventing dynamic creative, for grilling season · Johnsonville Fresh Bratwurst · Compass Point Media · United States
Going live with gold! · Royal Mint · Manning Gottlieb OMD · United Kingdom
The Loneliness Index · Age UK · Manning Gottlieb OMD · United Kingdom
Dynamic Recruitment · The University of Sydney · The Monkeys · Australia
Lost Frequency · HearLife Clinic · FP7/DXB · United Arab Emirates
How 1,00,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra · Club Mahindra Holidays · Zapr Media Labs · India
One-Drop Bottle · Pril · TBWA\RAAD · United Arab Emirates
Camelpower · Nissan · TBWA\RAAD · United Arab Emirates
The Ultimate Data Machine · BMW · Cadreon, UM · United States

To see the shortlisted case studies in the Effective Innovation category, please view here.
The WARC Awards are currently being judged by international senior figures from both brands and agencies. The Effective Innovation category is chaired by Christopher Yu, Vice President of Integrated Marketing Strategy, Innovation and Technology, U.S. Bank.

The shortlisted papers in the Effective Content Strategy, Effective Social Strategy and Effective Use of Brand Purpose categories will be announced shortly.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.