Amber China releases second ‘Chop-Chop’ print work for Ammeloo Chef’s Edition Knife Series
Amber China has released their second campaign for Ammeloo Knives. Both campaigns involve great crafting and retouching.
The first campaign titled “Chop-Chop 1.0” was released early in 2017 and was successful at several award shows including 2 Silvers at Spikes Asia and Gold at the recent AdFest in Thailand.
The second campaign, “Chop-Chop 2.0” contains 3 executions and was released in February and promotes the Ammeloo Chef’s Edition Knife Series. Retouching was carried out by Illusion Bangkok.
Credits
Title: Chop-Chop 2.0
Client: ASD
Product: AMMELOO CHEF’S EDITION KNIFE SERIES
Agency: Amber China
Chief Creative Official: Tan Chee Keong / Amber Liu
Creative Director: Ben Guo / Kidd Zhang / Choo Chee Wee / Willow Yang
Art Director: Cone Gong / CS Chong
Copywriter: Elissa Azizi / Cherry Wang
Agency Producer: Ella Cao / Joy Wang
Acct Servicing: Titan Fu / Eva Shen
Illustrator: Illusion, Bangkok
Photographer: Illusion, Bangkok
Title: Chop-Chop 1.0
Client: ASD
Product: AMMELOO CHEF’S EDITION KNIFE SERIES
Agency: Amber China
Chief Creative Official: Tan Chee Keong / Amber Liu
Creative Director: Ben Guo / Kidd Zhang / Willow Yang
Art Director: Cone Gong / CS Chong
Copywriter: Yu Jin / Elissa Azizi / Cherry Wang
Agency Producer: Ella Cao / Joy Wang
Servicing: Titan Fu / Eva Shen
Illustrator: Vince Low Sun Wing
1 Comment
Another “art” project. Are these contributing to the sales? Remember David Ogilvy said: “If it doesn’t sell, it’s not creative”.