184 Pencils awarded on Results Day One of D&AD Judging; Japan scores 20, Singapore 4, India 3 + China, Malaysia, Pakistan + HK 1 each
The first set of D&AD Pencil winners for 2018 were announced today. All pencil winners are at the old “In Book” stage, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
After day one Japan has twenty Pencils including 10 for Dentsu Tokyo; Singapore has 4, India has 3 and Malaysia, Hong Kong and Pakistan have one each.
VIEW THE DAY 1 LIST OF PENCIL WINNERS: D&AD Awards_Results day 1.xlsx
Outside of Japan (which will be covered tomorrow in a separate story), Asian entries to make the cut are:
Outdoor Advertising
Poster Advertising Campaigns
Ogilvy & Mather Group Hong Kong
Crafts for Design
Illustration for Design
Holycrap.sg Odd Creatures
Kinetic Singapore
Crafts for Design
Typography for Design
Kinetic V6
Kinetic Singapore
Film Advertising
Cinema Commercial Campaigns
Alliance Francaise de Singapour Cine-Club
Pitching French Film To Hollywood
Ogilvy & Mather Singapore
PR
Creative B2C Campaign
Alliance Francaise de Singapour Cine-Club
Pitching French Film To Hollywood
Ogilvy & Mather Singapore
Experiential
Live Shows
UN Women The Bridal Uniform
BBDO Pakistan
Crafts for Advertising
Illustration for Advertising
Greenpeace Malaysia Drought
Hakuhodo Malaysia
Crafts for Design
Illustration for Design
For the unforgettable memory woodcuts
T-Change Design
Chunjie Liu Art Studio, China
Creativity for Good
Design/Not for Profit
Ministry of Public Health Afghanistan
The Immunity Charm
McCann Worldgroup India
Experiential
Community Experience
The Times of India No Conditions Apply – Sindoor Khela
FCB India
PR
In-Market Campaign
Ministry of Public Health Afghanistan
The Immunity Charm
McCann Worldgroup India
So far the Top 5 ranking countries by number of Pencils won are:
#1 United States – 55 Pencils
#2 United Kingdom – 34 Pencils
#3 Japan – 20 Pencils
#4= France, Germany – 11 Pencils
The total number of Pencils awarded in each category are:
Collaborative – 5 Pencils
Writing for Design – 7 Pencils
Outdoor Advertising – 14 Pencils
Creativity for Good – 16 Pencils
Experiential – 22 Pencils
Crafts for Design – 28 Pencils
PR – 30 Pencils
Crafts for Advertising – 30 Pencils
Film Advertising – 32 Pencils
All 184 pieces will appear in the 56th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
Says Tim Lindsay (left), CEO of D&AD: “Over the last two days, 265 creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. What’s clear already is that the days when creative work was just done by creative people in creative departments in agencies and studios are long gone. The awards give us unique insight into how diverse talent from all over the world is redefining what creativity means today.”
Adds D&AD President Steve Vranakis: “Year after year, the D&AD Awards continue to push the boundaries of creative excellence and demonstrate the importance of creativity and its positive impact on our world. We’re excited to reveal the first winners this year. We’re now over halfway through and the standard of work is incredibly high. Watch this space for even more tomorrow.”
About D&AD Pencil levels
All Pencil winners across each category will be announced at the awards ceremony at the Truman Brewery, London on 26 April.
Wood Pencils: Equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
Graphite Pencils: Equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Graphite Pencil during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world.
Black Pencils: The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.