There's nothing like handmade as shown by Choojai and Friends Thailand in a project for B2S

B2S.jpgThese days lots of people have changed from working by hand with traditional stationery to utilising computer programs and digital devices. This caused a decreased amount of sales for B2S stationery shop leading Choojai and Friends Thailand to the challenge of calling back and increasing their sales. They presented the power and spirit of handmade which cannot be replaced by digital devices to inspire people to bring back their own ability of creating work by hand once again.

B2S2.jpgB2S3.jpgAs a result, they made a tutorial which looked similar to digital programs and replaced all digital tools by B2S actual stationery. Then, they showed an artist using those stationeries instead of digital functions to create works that normally must be done by a computer program. The presentation ends with the surprising reveal that every part of this displayed program since the beginning is made by hand, not by computer graphics at all.

The online clip received over 1,000,000 views, and has been shared more than 6,800 times in Thailand and earned an impression from graphic designers and people in the art industry.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.