There's nothing like handmade as shown by Choojai and Friends Thailand in a project for B2S

B2S.jpgThese days lots of people have changed from working by hand with traditional stationery to utilising computer programs and digital devices. This caused a decreased amount of sales for B2S stationery shop leading Choojai and Friends Thailand to the challenge of calling back and increasing their sales. They presented the power and spirit of handmade which cannot be replaced by digital devices to inspire people to bring back their own ability of creating work by hand once again.

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B2S2.jpgB2S3.jpgAs a result, they made a tutorial which looked similar to digital programs and replaced all digital tools by B2S actual stationery. Then, they showed an artist using those stationeries instead of digital functions to create works that normally must be done by a computer program. The presentation ends with the surprising reveal that every part of this displayed program since the beginning is made by hand, not by computer graphics at all.

The online clip received over 1,000,000 views, and has been shared more than 6,800 times in Thailand and earned an impression from graphic designers and people in the art industry.

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