R K Swamy BBDO India and Camlin encourage students to adopt a colourful way to save trees

The brief for RK Swarmy BBDO India was to get students to migrate from the traditional wooden colour pencil to the Camlin 2.0mm mechanical colour pen pencil. Use of wooden pencils lead to the destruction of trees which can be saved by using Camlin 2.0 mm mechanical colour pen pencils.

Credits – National Creative Director: Sangeetha N. Executive Creative Director: Gautam Pandit. Creative Director/AD/Copywriter: Chacko Varghese. Creative Director/Art Director: A V N Suresh. Photographer: Suhas Malekar. Retoucher: Rahul Joshi.