MSL + Saatchi & Saatchi win PR and social media duties for sports brand ASICS in Singapore

Sports performance brand ASICS has appointed MSL and Saatchi & Saatchi as its PR and social media partner in Singapore.

The scope of work will include PR, social media, influencer marketing and creative campaigns for the company’s portfolio of brands. The joint team will work with ASICS to elevate the brands’ presence in Singapore, as well as providing regional support, for the next 12 months.

“I’m looking forward to working with the MSL and Saatchi & Saatchi team. They showed deep understanding of the nuances between our three brands, and presented a bold and refreshing creative-led approach on how we can take our brands to the next level across the region,” said Roy Lan, Regional Brand & Product Marketing Communications Manager for ASICS Asia.

“ASICS is an incredible company with a rich heritage. We are very excited to have the opportunity to work for a brand who is at the forefront of footwear technology in both sport performance and lifestyle,” said Suya Kim, Managing Director of MSL Singapore. “We have brought together a team that uniquely combines creative and PR expertise to craft engaging campaigns for these three exciting brands. This is a perfect example of the Power of One approach.”

Rosalind Lee, General Manager of Saatchi & Saatchi Singapore, echoed the sentiment, sharing, “Creating ideas that lead the conversation is what Saatchi & Saatchi stands for. Bringing MSL into our creative development process is therefore much more than a nice-to-have. We’re delighted this partnership delivered for an iconic brand like ASICS and hope it will be a winning combination for other clients too.”