Michael Fillon joins Geometry Global Malaysia as executive creative director based in KL
Geometry Global Malaysia has appointed Michael Fillon as Executive Creative Director. He will be based in Kuala Lumpur, reporting to the agency’s CEO Kenny Loh.
Fillon (pictured) joins Geometry Malaysia with the objective of fulfilling Geometry’s goal of “turning brand equity into action”, while aiming to introduce game-changing ideas that would help steer the agency into a direction best poised to tackle today’s challenges in experiential commerce and shopper technology.
“I am indeed excited to have Michael join the Geometry Malaysia family,” said Loh. “His arrival couldn’t have been timelier. As an agency we are on the cusp of some amazing change and evolution. With Michael’s passion for creativity and his diverse experience across a myriad of businesses he’s perfectly suited to lead Geometry Malaysia into its next phase of growth. I’ll admit we searched high and low for this critical position and the wait has been worth it. Michael’s energy is infectious, his talent undeniable. I’m looking forward to some really great work coming out of Geometry Malaysia.”
Fillon commented, “To help Geometry stretch the imagination for what’s possible in experiential commerce. A feat we aim to achieve by understanding retail and communications tech, by digging up genuine insights from the culture, and by developing work that is unmistakably made by and made for this unique country. In an age where clients are becoming even more result-oriented, our work will present intelligent ways to get our audiences to act – to join movements, to engage in conversations, to try new things, and ultimately, to shop well. “
In his career, Fillon has helped several of his agencies win their firsts. First Gold WARC for du Telecom when he was most recently Creative Director at ARC Dubai. First Cannes Lions in 4 years for JWT Dubai for the Kinokuniya campaign. Other career highlight includes a P&G campaign “Great Moments Together”, big business win on two major accounts, Ferrero and Visa and teaming up with Oscar-nominated Bollywood director Ashutosh Guwalker for a jewellry brand Damas to target the Asian market.