McCann Philippines named 2018 Agency of the Year at the Philippine Kidlat Awards

McCann Philippines had a great night at the annual Philippine Kidlat Awards recently with a strong showing that ended with them being named Kidlat Agency of the Year.

Held at the Subic Bay Convention Center as the culminating event to the Philippine 4A’s Ad Summit, the Kidlat Awards is recognized as the premier local creative show in the country and is operated by the Philippine Creative Guild.

McCann Philippines finished ahead of TBWA and J. Walter Thompson which finished 2nd and 3rd respectively. McCann took home seven gold, six silver and two bronze trophies. The bulk of its wins came via its multi-awarded Nestlé Maggi “Dim Dads” and Fully Booked “Lives” radio campaigns which had already won Silver and Gold at Cannes along with more metal honors at the Clio Awards, London International, Spikes and AdStars.

The Maggi campaign was also named Kidlat Awards Grand Prix for 2018, helping solidify Nestlé Philippines’ win as “Kidlat Advertiser of the Year.” It was also named KBP Radio Ad of the Year by a separate jury composed of the broadcasters’ association.

McCann Philippines’ global viral sensation Jollibee “Kwentong Jollibee” series also brought home a Silver and Bronze in the TV and Digital Film category. The series of branded content went global last year around Valentine’s day resonating across several markets despite being a local effort.

The night was extra special for McCann Philippines as two of its creative leaders, CEO / Chief Creative Officer Raul Castro and Executive Creative Director Joe Dy were named to the Creative Guild Hall of Fame. It marks the first time that two leaders from the same agency were inducted by the organization. Past inductees include TBWA’s Melvin Mangada, BBDO’s David Guerrero and Dentsu’s Merlee Jayme. Nominees need to earn a certain number of local and international awards, and must have a substantial contribution to the local creative industry before they are considered.