Lotus Indonesia use a fat pig and fat cow in a sauna to explain the benefits of MIDEA Air Fryer
March 22 2018, 11:42 am | | 1 Comment
Using super heated air, MIDEA Air Fryer cuts 80% of fat from food just like the way a sauna works in this print from Lotus Indonesia.
Credits – Senior Account Executive: Bryan Angelo Sahanaya. Strategic Planner: Wimala Djafar. Chief Creative Officer: Hoh Woon Siew. Executive Creative Director: Dino Mojica. Producer: Rini Susanti. Associate CD/Art Directors: Ramdhan Hidayat, Nicholas Kosasih. Senior Art Director: Diaz Pradipta. Senior Copywriter: Dennan Ahmad. Illustrator: Illusion Bangko. Retoucher: Illusion Bangkok. Photographer: Illusion Bangkok. Production Manager: Suryo Guritno. Print Producer: Iman Budiman. Account Manager: Ivan Christyanto Julius. Account Executive: Bambang Prayitno.
1 Comment
It is morbid and unappetizing for the agency to come up with an idea and execution that makes us look at cute animal images and then butcher them bloodily to be eaten after. Do you need to have a cow stare at you while you eat a steak?