Kentaro Kimura’s One Show Pick of the Day is BK’s ‘Scary Clown Night’ via LOLA MullenLowe

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Screen Shot 2018-03-22 at 1.19.18 pm.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

No clowning around: Kentaro Kimura, co-CEO, executive creative director at Tokyo’s Hakuhodo and One Show 2018 Cross-Platform jury member, really loves “Scary Clown Night”, Burger King’s grease-painted efforts to troll the Golden Arches, created by LOLA MullenLowe, Only 925 and Vision Media of Madrid and Weber Shandwick of London.

“It was a very clever way to make the symbol of the rival brand rush to Burger King! Wow!”