Kara Yang joins TBWA\Media Arts Lab Shanghai as managing director and to oversee creative

TBWA\Media Arts Lab Shanghai has appointed Kara Yang as managing director. Yang’s appointment is an important step in the continuing evolution of the Shanghai agency as it looks to increase the volume of original creative work that it produces for the Greater China region.

Yang (pictured) will assume responsibility for the creative output and for running the day-to-day operations of the network’s Shanghai agency. She will report directly to TBWA\Media Arts Lab global president, Katrien De Bauw, who resides in their Los Angeles headquarters.

“Kara is the perfect hire for our Shanghai agency – her high-end creative credentials and many award wins speak for themselves,” said De Bauw. “But the defining characteristic that I will always remember from the very first time we spoke, was her passion and commitment to originate world-class creative that has been made in China.”

“This aligns with our ambition to explore strategic opportunities and create impactful campaigns for Greater China,” added De Bauw.

Yang is an internationally awarded strategist with more than 17 years of experience working across some of the world’s most iconic brands around the globe. Over the course of her career, Yang has won five LIAAs, eight Effie awards, 11 Clios and 10 Cannes Lions, bringing a wealth of experience to aide in the continued global growth of the Apple brand.

“I am thrilled to join the Shanghai office of Media Arts Lab,” said Yang. “The chance to bring fresh, dynamic creative thinking to a brand as high profile and iconic as Apple is a wonderful challenge and one that was simply too good to pass up.”