Iris Singapore partners with Where Are The Boss Ladies to celebrate inspirational women for IWD

Where are the boss ladies.jpgIris Singapore has partnered with Where Are The Boss Ladies.com to launch a social campaign that asks the industry to name check females in advertising that they have benefitted from and why.
 
"The truth is we often say the most complimentary things about the people we work with behind their backs, we were inspired by Mara Lecocq's call to the industry to shower their praises and so asked them to partner with us to further push their mission forward," says Sorcha John, MD of Iris Singapore.
 
WhereAreTheBossLadies is an online database which collects the names of women in leadership from all facets all the industry. Started by Mara Lecocq, a freelance creative director, the idea started as a personal passion project to find her first female boss after 13 years in advertising in 3 different countries and in response to issues such as CES being unable to find women in executive roles to speak at conferences.
Inspired by the compliment function on the site, Iris has invited people from within the network and the wider industry to use International Women's Day to spread positivity to any female who has inspired or supported them through their career.
 
Sorcha continues: "It's pretty simple, we want to use this day to spread positivity and optimism to females across the industry, so we asked the team at Iris Singapore to namecheck the brilliant women in the industry that they have worked with and let them know."
 
Compliments for females have been designed into social memes, and they are calling on the industry to do the same, by posting on social using the hashtag #weneedsomemoregirlsinhere #celebrateIWD.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.