Dentsu helps spread the word to save birds with Twitter for Conservation International Japan
Currently one species in seven of wild birds, a barometer of the preservation of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem, significantly impacting the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, which carries out social environmental conservation under the keyword sustainability, is using the world’s most prevalent bird, Twitter, to set up a project to improve the social environment while saving wild birds, and has released the world’s lightest WebGL site and an IoT-adapted illustrated book using Twitter’s design method. The site and book allow users to donate money, in accordance with their use of Twitter, using $Cashtags. Those who wish to quit or take a break from Twitter can donate their Twitter account for a certain period to help spread the word.