DDB Shanghai picks up Royal Caribbean International creativity and communication duties

DDB Shanghai has won the Royal Caribbean International account. The agency will be responsible for creativity and communication for the brand in 2018.

By appointing DDB Royal Caribbean aims to enhance its visibility among consumers and strengthen its brand awareness even further in China.

A representative from Royal Caribbean said, “Throughout the pitch, the DDB Shanghai team demonstrated incisive and accurate consumer insights in their strategic communication and creative proposal for the brand. The team’s outstanding capabilities in integrating both marketing and promotion injected new vitality into our “Experience” brand positioning. We are delighted to partner with the DDB team and are very positive about the future for both parties.”

Lawrence Li, the Managing Director of DDB Shanghai, who spearheaded the pitch, said, “Royal Caribbean is an influential brand and our DDB Shanghai team is delighted with the opportunity to serve this international account. We will partner with our client to launch exciting new creative work which will highlight Royal Caribbean’s unique cruise experience where the extraordinary happens!”

Danny Mok, President and CEO of DDB China Group said, “China consumers have a strong desire for high-end brands and products. Royal Caribbean, is a widely awarded premier cruise line, and we aim to assist them in creating an even more refined brand experience to satisfy the growing demands of China consumers. Helping more brands in China to deliver extraordinary experiences to consumers is one of the prime goals of DDB for the future.”