Beantown Union Bangalore and Housejoy speak up for women in #WomanToWoman campaign

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Beantown.jpgBangalore-based agency, Beantown Union, recently created a pro-women campaign for online home services company, Housejoy. The campaign, which consists of videos and social media posts, was released on Woman’s Day and is part of an on-going year-round project. The project will support women’s causes and create a platform for women to collectively address gender issues.

Beantown2.jpgBeantown 3.jpgBeantown Co-founder, Anita Devraj Mookerjee, who also features in one of the videos, said, “Who can know women’s issues better than women themselves? That’s what made us create the #WomanToWoman campaign. It addresses gender issues from a woman’s point of view, based on first hand experiences and observations. The idea is to lend strength to members of our gender, to objectively evaluate our current situation and look for ways to improve things.”

Shilpa Agarwal, another Co-Founder of Beantown added, ‘While gender issues are real, it’s also true that in the past few decades women have seen a great deal of progress. In this campaign we wanted to highlight that positive side too.’

“In a country like India where gender bias is a reality that many girls experience from birth onwards,” added Megha Dhandharia, Marketing Manager at Housejoy, “It is important to remind people of what women are capable of. The #WomanToWoman campaign does just that. It also accomplishes another crucial thing, it inspires women to stand up for each other.”