BBDO Guerrero Philippines uses hungry street artist to extend Snickers global campaign

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Snickers_Hungry Artist.jpgBBDO Guerrero Philippines has released a new video which follows a street artist who spends his days drawing people’s portraits.

Watch what happens when this starving artist shocks his unsuspecting subjects.

The strategy behind the video is that there are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. But what happens when both kinds strike the same guy?

Snickers_Hungry Artist2.jpgWhen the artist is a literal starving artist, his unsuspecting subjects discover that their portraits have taken an unexpected turn. It’s all part of the latest twist on Snickers’ global campaign line of “You’re not you when you’re hungry,” which shows that you’re not you when he’s hungry.

Credits

Executive Creative Director: Federico Fanti

Creative Chairman: David Guerrero

Copywriter: Alexis Dy

Associate CD/Art Director: Nico Zapanta

Art Director: Caleb Cosico

Director: Federico Fanti

Editor: Rutherford Celino

Executive Producer: Luisa Olarte

Head of Production: David Wright

Senior Account Manager: Jackie Vasquez

Account Director: Dalla Renard

Client Services Director: Karen Go

Agency Producer: Anj Dela Calzada

Production Manager: Ana Tenioso

Executive Producer: Luisa Olarte

Head of Production: David Wright