BBDO Guerrero Philippines uses hungry street artist to extend Snickers global campaign

Snickers_Hungry Artist.jpgBBDO Guerrero Philippines has released a new video which follows a street artist who spends his days drawing people's portraits.

Watch what happens when this starving artist shocks his unsuspecting subjects.

The strategy behind the video is that there are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. But what happens when both kinds strike the same guy?


Snickers_Hungry Artist2.jpgWhen the artist is a literal starving artist, his unsuspecting subjects discover that their portraits have taken an unexpected turn. It's all part of the latest twist on Snickers' global campaign line of "You're not you when you're hungry," which shows that you're not you when he's hungry.

Executive Creative Director: Federico Fanti
Creative Chairman: David Guerrero
Copywriter: Alexis Dy
Associate CD/Art Director: Nico Zapanta
Art Director: Caleb Cosico
Director: Federico Fanti
Editor: Rutherford Celino
Executive Producer: Luisa Olarte
Head of Production: David Wright
Senior Account Manager: Jackie Vasquez
Account Director: Dalla Renard
Client Services Director: Karen Go
Agency Producer: Anj Dela Calzada
Production Manager: Ana Tenioso
Executive Producer: Luisa Olarte
Head of Production: David Wright

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