March 2018 Archives

CATWALK COLLISION.jpgVolkswagen China asked Goodstein's creative director Georg Warga to inject a little humor for their latest integrated campaign - Technology for Everyone. The three online videos bring back Volkswagen's trademark 'twinkle in the eye' into Chinese advertising.



Royal Carobbean.jpgDDB Shanghai has won the Royal Caribbean International account. The agency will be responsible for creativity and communication for the brand in 2018.

By appointing DDB Royal Caribbean aims to enhance its visibility among consumers and strengthen its brand awareness even further in China.

A representative from Royal Caribbean said, "Throughout the pitch, the DDB Shanghai team demonstrated incisive and accurate consumer insights in their strategic communication and creative proposal for the brand. The team's outstanding capabilities in integrating both marketing and promotion injected new vitality into our "Experience" brand positioning. We are delighted to partner with the DDB team and are very positive about the future for both parties."
Director Think Tank logo.jpgAOI Pro., one of the largest production companies in Japan, has acquired a major stake in leading SE Asia production group Directors Think Tank (DTT).

The move adds some serious creative firepower to the AOI Pro. Group network's already impressive offering, and strengthens their business across the region.

Directors Think Tank was established in Malaysia in 2007, but has since gone on to open successful offices throughout SE Asia including Singapore and Indonesia. The highly respected and regarded full-service production company has won multiple awards, and in 2017 was one of SE Asia's most awarded production company. Within DTT group there is also a production service company 'The Tankers'.
ASICS.pngSports performance brand ASICS has appointed MSL and Saatchi & Saatchi as its PR and social media partner in Singapore.
The scope of work will include PR, social media, influencer marketing and creative campaigns for the company's portfolio of brands. The joint team will work with ASICS to elevate the brands' presence in Singapore, as well as providing regional support, for the next 12 months.

Society Malaysia wins digital duties for Nestlé

Stanley Clement.jpgSociety Malaysia has been appointed for digital duties for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.
The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production.

Society Managing Director Stanley Clement (pictured left) said, "We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward."

Philomena Tan, Business Executive Officer of MILO said, "Society demonstrates a deep understanding of audiences against the digital landscape, and they truly "get" what consumers are doing digitally. We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership."
Hin.jpgTay Guan Hin is the Global Executive Creative Director for J. Walter Thompson (pictured centre) and here's his judging diary from the Art Directors' Club and the One Show.

Five days ago in Washington Dulles airport, I had been trying to sleep along three uncomfortable steel chairs with my old computer bag acting as my 'comfortable' pillow at 3 am. Patiently waiting to catch my next flight at 7 am. After flying for over 30 hours from Singapore what's another eight more hours till I reach Punta Cana, the place where the Art Directors' Club and the One Show judging takes place.
Adam O'Conor.jpgMichael Houston, Worldwide CEO of Grey Group, has announced that Adam O'Conor, one of China's most accomplished advertising industry leaders, is joining the agency as Chairman and CEO of Grey Group Greater China.

O'Conor has served most recently as President, Ogilvy & Mather Group, Asia Pacific, Hong Kong, overseeing global brand management in the region, capping a stellar two-decade long career at the agency.
"Adam O'Conor brings a tremendous track record of success to his new role at Grey," Houston said.  "As a key architect of the Ogilvy network in Asia, he has demonstrated vision and dynamism in building brands across all communications channels. He has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.  Most importantly, Adam is known to be a champion of creativity, which aligns perfectly with our Famously Effective ethos.  His appointment is a clear signal of our ambitions to aggressively pursue growth and expand our reach and resources in China."
"I've watched Grey's transformation into a global creative powerhouse over the past decade and I'm delighted to become a part of its leadership team for the future," O'Conor said.  "Working closely with Michael, we intend to take Grey's China operations to the next level as a center of innovation for our clients and growth for the network in the years to come."
Raymond.jpgTo showcase its 'All Black collection', Raymond Limited has introduced a new film titled 'It All Begins with Black'. With an unconventional take on the colour black, that's quite unlike any fashion film ever seen, the 75-second TVC is a poetic ode to black fabric that's deep, raw and surprising, with an unexpected revelation in the end. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

Dettol Germbusters.jpgA total of 157 entries have emerged as finalists and will be contending for metals at the 2018 APAC Effie Awards.

India leads the way with 33 finalists followed by China with 17 and Singapore with 14.

Malaysia and Japan have 10 finalists each and The Philippines and Hong Kong have 6 each. Thailand has 3 finalists whilst Bangladesh, Pakistan, Vietnam and South Korea all have one finalist each.

From India, Medulla Communications and Ogilvy lead the agency pack with 6 finalists each followed by McCann Worldgroup with 5.

The finalists are determined after two rounds of rigorous deliberations by some 200 of the most talented and experienced Jurors from across the region. This year's awards are headed by the Awards chairman, Charles Cadell of McCann Worldgroup, and 8 heads of jury - David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald's.

VIEW THE FULL LIST OF FINALISTS - apac-effie-2018-finalists(1).pdf
Sonia Voirol and Daisy Chen.jpgWhen Grace Blue opened its doors ten years ago in London, its vision was to be the best global headhunting business focusing on the media and communications space.

To be the best requires creating the values of a business that is brave and inventive and cares about placing leaders who can really grow businesses.

The best requires creating systems and a rigorous process which ensures no stone is left unturned to find the very best candidates for each and every leadership role. The best requires a truly global operation.

Now with offices in New York, Singapore, Mumbai, Hong Kong and Shanghai, the Grace Blue Partnership is delighted to announce that Daisy Chen (pictured above right) and Sonia Voirol (left) will be joining as Directors of the Shanghai and Singapore offices, respectively.
ENO.jpgFun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food has become an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

Enter ENO. With its claim of getting to work in just 6 seconds, ENO has led the fight against unsavory bouts that can hijack occasions of joy and celebration.

Praveen Das.jpgDream11, India's Biggest Sports Game has appointed Happy mcgarrybowen to create their new brand identity. Happy mcgarrybowenwill be responsible for redesigning the brand's logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.
For the record, Dream11 is India's Biggest Sports Gaming platform with 2 crore+ users playing Fantasy Cricket, Football, Kabaddi and Basketball. A Game of Skill, Dream11 offers Indian sports fans a platform to showcase their sports knowledge. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is also the Official Partner of the top sports leagues in the world such as the Hero CPL, Hero ISL and NBA.
Vikrant Mudaliar, CMO, Dream11 said, "We found Happy mcgarrybowen's design strategy true to our brand's ethos, and their experienced team came with a dynamic & youthful vibe - everything that we wanted to take our brand identity to the next level."
AdFest party invite 2018_Low.jpgCampaign Brief is again getting into the spirit of AdFest with our annual Legendary Sunset Party at this year's festival.

Join Campaign Brief, London International Awards, Fin Design + Effects and The Gunnery poolside for 2 hours of drinks, networking and friendship at the Infini Bar overlooking the magnificent sea views at the Royal Cliff Beach Hotel in Pattaya, Thailand.

This is the 8th time we have hosted the event and if you are attending AdFest this year, please come along and enjoy the hospitality.
Kidlat CBA 1.jpgMcCann Philippines had a great night at the annual Philippine Kidlat Awards recently with a strong showing that ended with them being named Kidlat Agency of the Year.

Held at the Subic Bay Convention Center as the culminating event to the Philippine 4A's Ad Summit, the Kidlat Awards is recognized as the premier local creative show in the country and is operated by the Philippine Creative Guild.

McCann Philippines finished ahead of TBWA and J. Walter Thompson which finished 2nd and 3rd respectively. McCann took home seven gold, six silver and two bronze trophies. The bulk of its wins came via its multi-awarded Nestlé Maggi "Dim Dads" and Fully Booked "Lives" radio campaigns which had already won Silver and Gold at Cannes along with more metal honors at the Clio Awards, London International, Spikes and AdStars.
IMG_4128.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matthew Sharp Fera, creative director, McGarry Bowen, Chicago.

Winner: BBC Three: The Perfect Day. Yes, we've heard this wonderful Lou Reed ballad from 1972. Yes, it features beautiful images of diverse individuals. However, this spot offers something much more than just a new take on a classic track. It acts as a platform for these memorable faces and voices to share their stories and on a channel that's as unique as the lyrics. READ ON...
Carles Puig.jpgGrey Group Singapore has appointed Carles Puig as their Executive Creative Director. Working closely with Tim Cheng, Chief Creative Officer, Grey Group Singapore, he will be responsible for the creative output for all their key accounts and creative projects.  
Originally from Barcelona, Puig (left) has played a pivotal role as General Creative Director at Grey Chile, and Grey Peru - their two key offices within the Latin American region. Under his creative leadership, Grey Chile was recognized as one of the most-lauded agencies with a client roster which included: Coca-Cola, Miller Draft, Audi, Pfizer, Sky Airlines, and HDI Insurance.
Prahlad_Raj.jpgCreativeland Asia, one of India's most respected independent creative companies has brought on board, legendary ad film director Prahlad Kakkar as Creative Mentor for the Group.

Kakkar's mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic marketing communications projects as well. Prahlad will also play an active role in the content division Creativeland Pictures, which is gearing up to create more original content for OTT video platforms, after its first docu-series "The Legend of Jagannath" made its debut on Netflix last month.

Clemenger Group ANZ @ SXSW Wrap Up

Screen Shot 2018-03-16 at 1.05.41 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they have brought daily updates for Campaign Brief readers, featuring only the very best of the conference.

In comparison to previous years, SXSW 2018 showed a lot less of the weird and out-there technology we'd come to expect, instead focusing a lot more of how existing technologies are already being applied and what the future uses of these technologies might look like.

Some underlying themes of the conference were brought up in different iterations across talks spanning very different topics, highlighting the fact that there are significant common threads rearing their heads in the midst of the technological shift we are only just beginning to enter and understand.
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended by two weeks to THURSDAY 29th MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Matt-Eastwood.jpgAfter four years at J Walter Thompson Aussie expat Matt Eastwood has departed the worldwide chief creative officer role to pursue other opportunities.

Says Eastwood: "I am incredibly proud of what we achieved creatively during my tenure at J. Walter Thompson. Having assessed my personal and professional goals, now feels like the right time to move on to my next adventure."

Eastwood, whose role will not be replaced, joined in 2014 from DDB New York, where he was chief creative officer. Prior to Eastwood, the worldwide CCO role at J Walter Thompson had been vacant since fellow Aussie expat Craig Davis departed in 2009.

Under Eastwood J Walter Thompson has moved from 15th in the Gunn Report to 7th for each of the last two years; from 14th most awarded network at Cannes to 7th. The agency won more Lions in 2016 than ever in the 152 year history of the company (80 Lions/122 shortlist); was the 2nd most awarded network at D&AD last year; was network for the year at Dubai Lyn; was Health Network of the Year at Clio and 5th most awarded network overall last year.
YOUNG LOTUS TEAMS 2018.jpgFifteen teams from 15 cities, including the first team from Cairo, will participate in the Young Lotus workshop at AdFest 2018.

ADK has come on board to mentor this year's teams from Bangkok, Cairo, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Shanghai, Singapore, Taipei and Tokyo.

"Young Lotus is one of the few mentoring programs that gives young creatives the chance to step out of their comfort zone to be mentored by the world's best advertising leaders," says Jimmy Lam, President of AdFest. "It's always a tough, yet incredibly rewarding experience for the participants, and it's one of the programs we're most proud of AdFest. This is the first year ever we will have a team from Cairo participating in the Young Lotus workshop, which is another milestone for us."
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended by three weeks to THURSDAY 22nd MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
3. AD STARS 2018(verticla).jpgAd Stars is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries (free of charge) to the 11th Ad Stars Awards before 15th May 2018.
Established in 2008, Ad Stars received 21,530 entries last year, cementing its arrival as one of the biggest international advertising festivals in the world. Whereas other global festivals earn profits from entry fees, Ad Stars is free to enter, and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

At last year's festival Clemenger BBDO Melbourne and Colenso BBDO New Zealand walked away with the two US$10,000 Grand Prix of the Year awards. Clemenger won for Transport Accident Commission's 'Meet Graham' campaign and Colenso's won for Pedigree 'The Child Replacement Programme'.
With the theme 'Connect!', Ad Stars 2018 will run from 23rd to 25th August at Bexco (Busan Exhibition and Conference Centre) in Busan, Korea.

Richard Donovan's SXSW Diary #2

Screen Shot 2018-03-16 at 9.19.46 am.jpgRichard Donovan (left), creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Here Donovan wraps up SXSW.

All good things must come to an end.

And Thursday morning in Austin feels just like that.

The orange interactive lanyards have all but disappeared and while there are more green music lanyards around, it's nowhere near the numbers. I'm going to squeeze what I can out of my platinum lanyard in the next 24 hours, but it feels like the party's over.

Of course, as a creative, SXSW always felt a bit like a party I was crashing. This is technology heaven and these technologies have completely upended our game after all.

New York Festivals reveals Film Craft exec jury

NYFA_2018_filmcraftjuryimage (1).jpgNew York Festivals International Advertising Awards will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft executive jury.

This discerning panel of film professionals dedicated to the quality and aesthetics of the filmmaking process will assemble together in New York City on Saturday, April 21st and Sunday April 22nd to review all shortlisted Film Craft submissions selected by New York Festivals grand jury. Together they will decide the Film Craft entries worthy of being called the World's Best Advertising.
INTRODUCING LIVE JUDGING OF THE ADFEST 2018 INNOVA LOTUS FINALISTS.jpgAdFest has unveiled the companies who have made the INNOVA Lotus shortlist: McCann Worldgroup Mumbai, Colenso BBDO Auckland, TBWA\Shanghai, TBWA\Hakuhodo Tokyo, McGarryBowen Shanghai, INNOCEAN Worldwide Seoul, Hakuhodo Inc/ TBWA\Hakuhodo Tokyo and BBDO Bangkok Bangkok.

For the first time, AdFest has invited representatives from each company to present their work in person to this year's Jury Presidents. This live INNOVA shortlist presentation will take place on Day 1 of AdFest 2018 (Wednesday 21st March) from 9:30am to 1pm, and delegates at AdFest 2018 are invited to watch each company present their work.
Screen Shot 2018-03-15 at 7.46.53 am.jpgFuture Lions 2018, AKQA's global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries.

Competition entries are now invited from students across the globe. Entries can be submitted digitally until 18:00 GMT on 18 April 2018.
Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible three years ago. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.

Visit for further details about the 2018 Future Lions competition and how to enter.
Clean light hand soap.jpgNorovirus, or the 'winter vomiting bug,' is highly virulent. A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection. People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One Bangkok developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds.

Brick Book.jpgThe role of play in the early childhood development is indisputable. Aside from benefiting the physiological development, play has the power to unlock learning in a child, enabling the kid to learn new skills and support academic learning.

Capitalizing on the power of play in learning, Little Village Pre School in Singapore partnered with Geometry Global Singapore to develop the very first Brick Book Learning Kit. A learning tool that utilizes Lego bricks, teaching guides and specially designed games, the Brick Book uses play to hone creativity, impart skills such as problem solving and teach basic mathematics to pre-school students.


Spikes Asia names Joe Pullos Festival Director

Joe Pullos.jpgSpikes Asia Festival of Creativity has appointed Joe Pullos in the role of Festival Director.

Pullos (pictured) is a highly experienced commercial leader having worked in the advertising industry for more than 17 years in senior sales and marketing leadership roles within the region. His extensive client and publisher-side experience means Pullos has a tremendous understanding of the trends and issues affecting the advertising landscape today.

Pullos said, "I'm absolutely thrilled with the opportunity to lead the premier creativity event in Asia Pacific. It's exciting to be charged with the continued evolution and growth of Spikes Asia and I'm really looking forward to working closely with the creative, media and client communities throughout the region. I'm committed to delivering an awesome festival that not only celebrates the best in creativity and effectiveness, but also delivers the unforgettable experiences our audience deserves."
Peter Bosilkovski (1)-thumb-400x381-278547.jpgWPP AUNZ has today announced Peter Bosilkovski has been appointed as regional CEO, Australia & NZ for Y&R, based in Sydney. He replaces Phil McDonald who has resigned from the agency, as covered by CB yesterday, to pursue other opportunities.

A highly respected and experienced leader, Bosilkovski joins Y&R following his departure as CEO at Leo Burnett Sydney where he worked for nine years, during which time the agency was named AFR's 4th Most Innovative Company in Australia, Adnews & AWARD Agency of the Year, 6th Ranked Creative Company in the World (Gunn Report) and Cannes Lions Media Agency of the Year.  He began his career at J. Walter Thompson, and has since been involved with a raft of leading brands and award-winning work.
Reactland.jpgNike reinvented cushioning with NIKE REACT technology for the new Nike Epic React running shoes. It's a shoe that combines bounciness and softness, while keeping it extremely light and durable. But how do you communicate all of these characteristics to the consumer during a 3 minute in-store trial?

Screen Shot 2018-03-15 at 6.56.28 am.jpgThis is a One Show pick of the day from One Show and ADC judging.

Sonal Dabral, vice chairman, group chief creative officer of Ogilvy Mumbai and One Show Film jury member -- had plenty of nice things to say about "Anti-Manifesto" a very meta workhorse of a spot by Arnold Worldwide for Jeep Wrangler.

Chivas Regal NBA.jpgIndependent agency Impero has designed a series of CGI videos to support the Chivas Regal NBA sports league partnership in China. In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal. Impero, were the creative agency responsible for the series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.

Cello.jpgBIC Cello, India's leading manufacturer of writing instruments, has launched a short film aimed at illustrating the change of perception of parents in exams time after having taken their selves the same exam.

The short film commences by portraying a scenario on how parents, unknowingly pressure their children to perform better. Cello pens is aware of the fact that this will only create more stress and anxiety in the child's mind. To reveal this truth, Cello Pens has come up with their campaign, "Surprise Test". In this video the parents of kids going to St. Albertus High School are asked to take the same exam that their child is taking - 6th graders mid-term test. While taking the test, they experience the level of stress that their kids go through. They realize that their constant pressure on their kids to get good marks only leads to creation of extra stress. The surprise test leads to a change in their perception and belief that 'Encouragement works better than Pressure'.

Yusuke Sato.jpgYusuke Sato, from Creative Planning Division 5 in Dentsu Inc., has been named the 2017 Creator of the Year by the Japan Advertising Agencies Association.

The purpose of this annual award, which was established in 1989, is to publicly recognize the most outstanding work produced by a creative professional from any of the Association's member companies. This was the 29th time that the Creator of the Year award has been presented and the 27th time that a Dentsu creative has won this award.

Looking over the past year, Sato (pictured left) has been credited with the development of integrated marketing communications through TV commercials, web content and live marketing that contributed notably to the deep, rich quality of a number of iconic brands. Accordingly, over the year he was regarded the most talked about creator and was the clear favorite for this year's Creator of the Year.
SXSW Day 5.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The end of content

Rather doom and gloom (read: clickbait) title, but Founder and CEO of GIPHY Alex Chung had a serious case to make. After strolling out to the podium and taking a photo of the audience with a retro-looking camera, Alex Chung boldly stated that "text is a bad compression format". It simply takes too long to type out exactly how we're feeling or communicate an emotion. Text lets you share a description, but a GIF shares an expression.
IMG_20180314_120332_883 (1).jpgJess Wheeler (left), associate creative director at Fenton Stephens has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Can drones combine art and science?

Drones are undoubtedly a cool piece of tech. They've basically given DOP's wings. And every day they're being taught new trades, such as how to build houses and bridges, play air tennis and disappear into thin air before crashing into some stranger's backyard on Boxing Day.

Drones have also been unceremoniously responsible for raining death. But can they be used for art?
Screen Shot 2018-03-14 at 12.06.01 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Branded Cities: Can we avoid an urban dystopia?

Cities are emerging as labs of innovation. Governments are struggling to manage the rapid pace of change, while brands push to play a greater role in developing urban environments. Branded cities are unavoidable, according to Trevor Hardy from The Future Laboratory.

The question is: where will our urban environments end up? A branded utopia or commercial dystopia? There are three ways developments could go: Preferred, Probable and Potential.

Richard Donovan's SXSW Diary #1

Screen Shot 2018-03-14 at 12.23.38 pm.jpgRichard Donovan, creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Donovan is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

7 days of FOMO.

Right now, even my dreams are panicked.

The jet-lag is partly to blame. And the cranberry tequilas at last night's pop-up bar certainly didn't help.

But it's really down to all the choice. The overwhelming, panic-inducing volume of choice.

Each hour there are dozens of talks to choose from on anything from film making to blockchain. Some you can stroll into two minutes before they start, some you have to queue for an hour or more just to stand a chance of getting in.
donate for birds.jpgCurrently one species in seven of wild birds, a barometer of the preservation of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem, significantly impacting the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, which carries out social environmental conservation under the keyword sustainability, is using the world's most prevalent bird, Twitter, to set up a project to improve the social environment while saving wild birds, and has released the world's lightest WebGL site and an IoT-adapted illustrated book using Twitter's design method. The site and book allow users to donate money, in accordance with their use of Twitter, using $Cashtags. Those who wish to quit or take a break from Twitter can donate their Twitter account for a certain period to help spread the word.

powerlessqueens.jpgSee what happens in this spot via WATConsult Mumbai when you take away the power from the most powerful piece on the chess board. Take the #PowerlessQueen Challenge, with Project Nanhi Kali as they #EducateTheGirlChild and empower the queens of tomorrow.

Paro.jpg"Paro" follows a girl's journey as she secretly nurtures her passion for story telling in this campaign by HP Studios/Simple Creative India released for International Women's Day.


Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks when is stupid not stupid?
Just recently, a photographer friend and neighbour (okay, it was Gareth Brown of Blow Up in Hong Kong..plug plug..) pointed me in the direction of some, er, interesting outdoor ads he'd seen out and about.
Now I always think that the outdoor environment is often a better gauge of the health of local advertising in any market than what you encounter online or in print. Because it's out there around us every day and very visible. Or as is the case of most of what we encounter, invisible.
baby's first cry.jpgA study by researchers in China showed that 98% of mothers experienced parenting stress. When stressed, the body produces a hormone called Cortisol that increases especially when mothers are caring for their babies. In conjunction with International Women's Day on 8th March 2018, collaborating with Shanghai International Medical Center, Shanghai Dentsu launched a new project called "Your Baby's First Cry".

AIA.jpgIf you're an insurance company, what would you do for your 70th anniversary?

Well, if you're AIA Malaysia, you would commemorate it in a manner that's as distinctive as your history.

The insurance institution teamed up with Leo Burnett KL to produce a 70th anniversary video that celebrates the company's past while looking excitedly to the future. That might seem pretty standard for a corporate history video - until you learn that it takes place entirely on an escalator.

javier-campopiano-hi res (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Javier Campopiano, chief creative officer, Saatchi & Saatchi, New York.

Winner: It's got to be Apple Welcome Home. There are so many reasons, from the craft to the soundtrack to the amazing dance performance. This is the kind of ad that from time after time helps us reconcile with film in its purest form. No funny dialogue, no animals speaking, no slapstick comedy. There are less and less of these, therefore I always welcome them. Conceptually speaking, it captures in fantastic fashion, that feeling of companionship that these home devices can provide. It's not just about music, otherwise this could be just any Sonos ad. It's about this strange new type of relationship we are establishing with technology and how it can be welcoming and warm and even healing in certain situations. The ad expresses all this with a level of craft that certainly will make it a strong contender for the awards season. READ ON...
Screen Shot 2018-03-14 at 6.28.11 am.jpgCampbell Arnott's has today announced the appointment of Publicis Groupe as the key agency partner for Asia Pacific (APAC) - Australia, New Zealand, Malaysia and Indonesia - across creative, media planning and buying, digital, public relations and shopper marketing.
Screen Shot 2018-03-13 at 9.48.58 am.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.
2018 Emerging Tech Trends Report
Amy Webb, founder of Future Today Institute--a Washington DC-based think tank--presented her predictions for the not-too-distant future.

Identifying the 10 key sources of all future change, Webb's presentation ranged from 'Government' to 'Wealth Distribution' to 'Media'. This may sound like a lot - that's because it is.

So, to frame her predictions and give a little context, Webb ranked her future horizons (10, 15, 25 years) under three 3 categories:

Optimistic, Pessimistic and Catastrophic. 
Sorry to be party poopers, but Webb rates the likelihood of an optimistic outcome as zero. Ouch.
Screen Shot 2018-03-13 at 7.04.02 am.jpgJess Wheeler (far right), associate creative director at Fenton Stephens has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

AI: Friend or foe?

I'm always fascinated by listening to experts on artificial intelligence, as I can't think of another topic so heavily spoken about that always ends at the same juncture - 'we have no idea'.

Half are utopian, half are dystopian, and when the programmers and coders behind the movement can't explain some of the outcomes we're seeing, it's easy to see why such a rift exists.
SIA_Film_Forest1.jpgSingapore Airlines has launched its new campaign, 'Making Every Journey Personal', reinforcing the brands' commitment to service excellence, and making every customer feel special, regardless of the class in which they travel.

Created by TBWA\Singapore, the campaign conveys the sense of an immersive personal journey that many customers experience when travelling with Singapore Airlines.

Screen Shot 2018-03-13 at 11.12.16 am.jpgVisit Victoria has today unveiled a new China campaign via BBDO Shanghai, fronted by rising Chinese actor Li Xian.

The campaign translates to "Melbourne, a place that is uniquely special in its own way" and marks a new phase of the state's marketing strategy in China. It emphasises key tourism offerings in Victoria including food and wine, festivals and events, arts and culture, nature and wildlife, and highlights Melbourne's distinctive travel offerings.


Isobar expands Commerce Practice to India

Thumbnail image for Jean Lin (left) and Jane Lin-Baden (right)-small.jpgIsobar has launched the Commerce Practice in India, following the launch of Isobar's global Commerce Practice in July last year.

The expansion of the Commerce Practice in India will see it become a commerce centre of excellence, delivering end-to-end commerce experiences for clients, through integrated platforms and solutions that are informed by local insight. This addresses a growing demand for commerce solutions from clients in India, where India's e-commerce market value is projected to grow by 30% annually to a total of USD 200 billion by 2026 according to a Morgan Stanley report.
Bruises Can Be Good copy.jpgIsobar India launched a thought-provoking campaign #BruisesCanBeGood on International Women's Day. Launched with a social experiment, it makes a compelling statement on societal insights.
According to the National Family Health Survey (NHFS-4), one in three women in India faced domestic violence from the age of 15. #BruisesCanBeGood is a strong statement that brings to light the harsh reality and prevalent mind-set of society by involving a real audience. By highlighting the prevalence of violence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real martials arts fighter as a protagonist, the social experiment further underlines the brand's overarching communications for women: #FitToFight.
Andrew Krasser and Guan Hin Tay.jpgAndreas Krasser is Head of Strategy & Innovation at DDB Group Hong Kong (pictured left) and here he extends his 2018 APAC Effie Judging Diary: "Ok, just one beer!"

An eye-catching fish tank, a pantry to die for, and a sea of computer screens displaying complicated bar graphs, and lots and lots of flickering numbers no one could ever possibly understand. Yes, I'm back at Bloomberg Singapore to judge the APAC Effies.
Clemenger BBDO Australia_SXSW 2018-WEB.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The Anatomy of a Trend

When Carla Buzsai started off by saying "Anna Wintour knows nothing about trends", the whole room was hooked. But, considering she's the founding editor-in-chief of Huffington Post UK and now Managing Director of WGSN, a leading trend forecasting company - she can back it up.

Carla discussed how WGSN discovers and defines upcoming trends - the laborious global research (largely ethnographic) that they all bring together, put on post-its, reshape, interrogate and reform again and again and again.

Jess Wheeler's SXSW Diary #1

28958839_10155005293995044_1593585106226774016_n.jpgJess Wheeler (left), associate creative director at Fenton Stephens Sydney has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

First impressions

This is my first time in Austin, so before delving into the nitty gritty I thought I'd share my first impressions of the city that revels in 'being weird'. It's definitely a unique place. On the advice of some seasoned pros, I chose to stay in East Austin and haven't regretting a second of it. There's a bizarre, almost 'lord of the flies', vibe about it. Similar to what you might experience in Berlin, but completely different at the same time. Old decrepit weatherboard houses adorned with rusted Americana signage that you soon realise is an indicator that, in fact, there's some kind of business in there. Big vacant blocks of land with nothing but dirt, a few benches and a couple of banged up converted trailers or vans selling tacos or BBQ. Sometimes it almost feels like you're wandering through a town from one of the post-apocalyptic Fallout games, such is the ramshackle nature of how the place is put together. But the charm is immediately evident. Because you never know what you'll come across next. I haven't seen a single 7-11 yet. One house I stumbled past had some tables and chairs on the patio and a sign saying something like 'Jimbo's Sports Bar'. And it was an actual bar. Imagine trying to pull that off in one of our councils. You wouldn't last a day. I guess this must be that 'freedom' thing we keep hearing about. But on to the festival.
FINAL FOUR SESSIONS.jpgAdFest has unveiled its final four sessions, which complete this year's Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March) programs. ADFEST 2018 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand, and the full program can be viewed here.

A.I.DEA - Riding the Wave of China's Tech Revolution, presented by Adams Fan, Founder & CCO of F5 in Shanghai
Wednesday 21 March, 3:15 pm
One of China's most awarded creative leaders is coming to AdFest 2018 to explain why China will play a leading role in the AI revolution. "AI relies on machine learning, which is fed by data. There are 750 million mobile users in China, and tech companies are heavily investing in R&D. As a result, China will match the West in three years when it comes to AI," explains Fan, who is Founder and CCO of F5, Shanghai. Showcasing uniquely Chinese case studies from Alibaba, Tencent and Baidu, Fan will explain how Chinese brands are using tech to push creative boundaries. Fan's creative credentials are impressive: he was the most awarded Chinese creative leader at the 2017 Cannes Lions awards, winning three Lions for Baidu's "Know You Again" campaign.
Winn Everhart 2.jpgThe Asia Pacific Tambuli Awards has appointed Coca Cola Phils. President & General Manager Winn Everhart (pictured) to the 2018 Overall Executive Jury, chaired this year by Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide. 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
The pioneer award show globally that honors meaningful brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Bruce Watt.jpgFormer Y&R regional creative director Bruce Watt has joined James Kenneth Koh Executive Search (JKK) as a headhunter specialising in the creative area.

With over 25 years worth of creative experience Watt will work together with Merwin Chew placing mid to senior level creatives in the region.

Watt (pictured rear centre) has worked in London, Hong Kong and Singapore for Saatchi & Saatchi, FCB, Publicis and Y&R. Prior to joining the team at JKK, he was Regional Creative Director with Y&R Singapore working on Caltex Asia Pacific and the M1 account, amongst others.

James Koh, CEO of JKK said, "We are super excited to have Bruce join us.  He has the stature, the respect of the creative community and he will know what clients are looking for as he has been a practicing creative for the last 25 years. On top of that he is a super nice guy.  We are looking to own the creative patch - now that we have both Bruce and Merwin working on it."
01f31bb.jpgBy Mike Davison (left), creative director, Colenso BBDO

This question has been on my mind for a while. I'm 48 and was brought up in the advertising era of ponytails and Porsches. We'd make a 3-image magazine and billboard campaign along with a TVC. Everyone would see it, so we'd spend time on the detail. Job done.

I don't have to describe the 'now', except to say time has shrunk and so have our attention spans.
There's absolutely no doubt in my mind that jaded punters appreciate love when they see it, or maybe they just feel it when they don't. The soul-searching tenacity required to reduce an ad down to its' lovely bones normally shows and is appreciated - mostly subliminally.

Damon Stapleton: Advertising. Respect the pain

nike-nothing-beats-a-londoner-index.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

'Jealousy is just love and hate at the same time.' - Drake

I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to a job interview I had in London.

Bestads passes the 190,000 members mark - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 190,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

Gun Control.jpgTo say the facts around guns and gun deaths in the USA have been well documented would be something of an understatement.

The lists, the graphs, the pie charts - It's endless. The data has been cut every which way. There is one fact that is common to all this common sense fact and data - They don't make many Americans change their view on guns and gun control. They are fully aware of all the facts but still unmoved by them.

So how does one move them? Rather than more facts, perhaps more emotion will go some way to changing their minds.
Bournvita.jpgWith exams around the corner Ogilvy & Mather Mumbai and Bournvita decided to set up a Clearance Sale. When curious shoppers walked in, they experienced the unexpected, changing the way they looked at exam time.

GOVT Singapore.jpgGOVT Singapore has added two seasoned creative leaders to its growing agency.

Creative Director Pradeep D'Souza (pictured right) joined from DDB Singapore late last year, bringing with him a wealth of leadership experience, having worked on accounts such as RSAF, Manulife, KeppelLand, the Breast Cancer Foundation Singapore and more in an illustrious, award-winning career spanning over 17 years.

D'Souza leads the charge on accounts such as The National Gallery, Virgin Active and Unilever amongst others in the agency.
negative stains.jpgSociety often places great demands on women, expecting them to live up to standards that are often not asked of men. Women are expected to be decent wives and extremely patient mothers who can keep their homes clean, raise well-behaved children, and remain beautiful and cheerful when their partner comes home at night, no matter how tired they are. Society is often harsh on those women who fail to live up to expectations - "kababaeng tao", accusers would say, as they are judged, or even ridiculed or bashed in social media, for breaking traditional expectations.

Women hashtag Men.jpgAmong the big conversations that are keeping us busy these days is the one on gender equality. 'Women are equal to men' has been at the centre of many discussions and communications. On this International Women's Day, Hyundai India joined the ongoing conversation on around gender parity, only to give it a never before twist.

IWD Heels of Steel 9.jpgBBDO Singapore has launched the 'Heels of Steel' initiative - a series of events by prominent female business leaders aimed at inspiring and accelerating the progress of women in the workplace.

Rebecca Nadilo, Head of Planning and one of the organisers of the event says, "Heels of Steel is a positive and empowering conversation about equipping young women - and men - with the knowledge that you usually only gain over years of experience but would actually be incredibly valuable to know at the start of your career".

Catalogue Theme Page.jpgThis Women's History Month, Wieden+Kennedy Delhi reveals a provocative campaign for India's largest airline, IndiGo. With a series of zines that feature in a special edition of IndiGo's in-flight catalogue, the #MarchOn campaign has been live at airports and on social media ahead of March 8, International Women's Day.
Each zine addresses a prevalent cultural norm or attitude regarding gender roles, and aims to normalise the conversation surrounding equality. "From debunking the idea of 'allowing' women to work to commenting on how women should really look, these zines portray the ideal situations in a matter-of-fact manner," says Nainan Chopra, writer.
The campaign draws inspiration from the universal theme for International Women's Day 2018, #PressForProgress. A strong call for action, #PressForProgress encourages people, companies and organisations to involve more people in dialogue and discourse as a means to get them to think and act in a gender inclusive manner.
Unreasonable.jpgFor the second year running, Anomaly Shanghai has marked International Women's Day with a provocative piece of content.

Having spoken with many women, they identified that a key barrier to women starting up their own companies, was the fact that they are often forced to make a choice between starting a family, or starting a business. Investors will even go so far as to not invest in them if they are concerned that they will not be "fully" committed to the business.

Claudia + Colonel Logo.jpgSociety Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year's International Women's Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders.

Load Mat Lo.jpgYoung women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future. Bajaj Almond Drops works towards busting this age old myth that oiling is a messy affair. This oil offers a solution by providing a light, non-sticky, hassle free way of hair oiling, with the benefits of almond oil & 300% vitamin E nourishment.

Ram Hariharan.jpgPublicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the Head of Creative. Hariharan will be based out of Mumbai and will report to Bobby Pawar, MD & CCO - South Asia, Publicis India.

As the creative head of Mumbai, Hariharan (pictured left) will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Hariharan joins Publicis from Ogilvy India where he was the Senior Creative Director.

A creative veteran with an enviable experience spanning more than 18 years, Hariharan has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Hariharan has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.
Olay.jpgThis Women's Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today.

Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that "the number that defines a woman is not her age, but her fearless story".


Kat Mercer: Here's to all the crazies

ABo7OCw0_400x400.jpgSydney-based creative director and copywriter Kat Mercer dedicates this poem to all the women in advertising for International Women's Day.

Here's to all the crazies.

To all the brave women who dare enter this boy's club.
And to all those who stuck it out.

Here's to all the mums juggling kids and a career, in an industry not supportive of it.
And those who decided to leave it and never come back.

Here's to all the lady directors who've had to work twice as hard to get there as their male counterparts.
And those still trying to get there.

Here's to every woman with big enough balls to join a creative department full of them.
And those who showed them when they got there.
69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 has been extended. Entries must be in by tomorrow - Friday 9 March.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

Where are the boss ladies.jpgIris Singapore has partnered with Where Are The Boss to launch a social campaign that asks the industry to name check females in advertising that they have benefitted from and why.
"The truth is we often say the most complimentary things about the people we work with behind their backs, we were inspired by Mara Lecocq's call to the industry to shower their praises and so asked them to partner with us to further push their mission forward," says Sorcha John, MD of Iris Singapore.
WhereAreTheBossLadies is an online database which collects the names of women in leadership from all facets all the industry. Started by Mara Lecocq, a freelance creative director, the idea started as a personal passion project to find her first female boss after 13 years in advertising in 3 different countries and in response to issues such as CES being unable to find women in executive roles to speak at conferences.
kumar pic.jpgKumar Suryavanshi, former Senior Creative Director at Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi as Executive Creative Director. He will be reporting to Delna Sethna, Chief Creative officer, L&K Saatchi and Saatchi.

His known work includes Mahindra Commercial Range film Taqdeer Badal de, Cadbury Oreo, HDFC life, Marico Nihar Shanti Amla, Parachute Men and the Dumb Charades Child Abuse film.

Sethna said, "We're very happy to have Kumar on board; with his enthusiasm for his craft I'm hoping this will spread infectiously through the agency."

Suryavanshi (pictured) said, "I'm thrilled to join L&K Saatchi. It's a very fertile place with a tremendous potential for cutting edge creative work. When I met Delna, I was very impressed with her vision for the company and I'm eagerly looking forward to working with her to create some really great campaigns across the region."
Knorr.jpgIn cooperation with MullenLowe Group China, Unilever's Knorr has launched a new CNY campaign to showcase the love through cooking for your family. Chinese consumers traditionally buy their parents gifts to show appreciation and respect during Lunar New Year, but for many in this reserved culture, they have trouble expressing their real love and gratitude to their mom and dad.

VIEW THE SPOT (in Chinese)
Teaser@2x.jpgThe Asia Pacific Tambuli Awards has recently announced the launch of the Tambuli Scholarship Fund. An award show organized by the University of Asia and the Pacific (UA&P) School of Communication, deserving students in the Integrated Marketing Communication (IMC) program of UA&P may avail of the Tambuli scholarship. Each year, part of the proceeds from entry fees to the awards will be set aside to help build the scholarship fund. The Tambuli scholarship program is an initiative meant to help prepare future talent for the marketing communications industry across Asia Pacific.
Blind_Faith.jpgIsobar India has launched the 'The Blind Faith Upgrade' a kit that enables hotels to transform any of its rooms into a visually-impaired-friendly room.
First introduced at Hotel Ramada, Ajmer in Rajasthan, the Blind Faith Upgrade Kit uses innovative design to provide customer service for the differently-abled traveller as well as create business opportunity by supporting accessible tourism.

Oat_AP_1.jpgAdParlor Asia Pacific has appointed a new Country Director in Thailand, Suppakit Limboonsong. The appointment is part of AdParlor Asia Pacific's wider plans to continue expanding its capabilities and presence in the region.
Limboonsong, former General Manager at Spark Foundry (previously known as MediaVest), joins the team with over 12 years of expertise in market insights and research to better drive strategy and integrated media planning. At AdParlor Thailand, Limboonsong (pictured) will be responsible for driving new business acquisition, in addition to the development of new creative and technology services, to better serve clients in the market.

PROTOCOL Singapore picks up five new clients

KELVIN KAO.jpgSocial media agency PROTOCOL has announced five new business wins in the first quarter of 2018. The new additions to the agency's client list are Starhub, Raffles City and F&N Seasons for the Singapore market, as well as Canon and Club Med for the Asia region.

PROTOCOL Managing Director Kelvin Kao (pictured left) said, "We are delighted and would like to thank our clients for entrusting their business to us. We're very much looking forward to earning that vote of confidence by doing world-class work in the months to come."

For Club Med, the agency oversees social media strategy and content creation for 3 resorts - Club Med Tomamu in Hokkaido, Club Med Kani in the Maldives, and Club Med Bali.
B2S.jpgThese days lots of people have changed from working by hand with traditional stationery to utilising computer programs and digital devices. This caused a decreased amount of sales for B2S stationery shop leading Choojai and Friends Thailand to the challenge of calling back and increasing their sales. They presented the power and spirit of handmade which cannot be replaced by digital devices to inspire people to bring back their own ability of creating work by hand once again.

ZEE5.jpgZee Entertainment Enterprises has launched its brand new digital entertainment platform, ZEE5, with a captivating music video conceptualized and executed by BBH India. With lyrics in 12 Indian languages, the song brings to life ZEE5's unmatched offering - the best of local and international content on one platform. The music has been composed by Amit Trivedi and lyrics have been written by Amitabh Bhattacharya in partnership with the BBH team. The video titled #ApniBhashaMeinFeelHai has been directed by Nitesh Tiwari.

VIEW SPOT TWO (South version)
Anurag Gupta.jpgColumbus India has been appointed as the affiliate marketing agency for Snapdeal, India's leading online marketplace. The account was won following a direct pitch and will be handled out of the agency's Delhi office.
Columbus India will manage Snapdeal's affiliate marketing program which includes managing publishers globally. The agency will assign over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Snapdeal in growing its affiliate programme.
"Affiliate marketing is an important tool to translate brand awareness into sales. Columbus India is well positioned to augment Snapdeal's customer acquisition by optimizing partner and affiliate relationships through its custom built performance marketing tech tools", said a Snapdeal spokesperson.
ADFEST CONNECT (1).jpgWith only a few weeks until AdFest 2018, the festival has launched an exclusive networking tool called 'AdFest Connect'.  Accessible online at (and later through the AdFest app), AdFest Connect is designed to help delegates forge connections before and during AdFest 2018, which runs from 21-24 March 2018 at the Royal Cliff Hotels Group in Pattaya, Thailand.

Says Kem Suraphongchai, festival director at AdFest: "We launched AdFest Connect for the first time last year, and it was a huge success. Our beachside venue is ideal for networking but we wanted to make it even easier for people to make introductions and meet potential collaborators."
adrian flores headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Adrian Flores, executive creative director at Publicis, New York.

Winner: Handwerk: 'And what did you do today'. The clear winner for me. They took a simple trope and elevated it into a truly charming experience through the power of craft. Every little detail is given a funny twist. Seems like it would have been a blast to make. READ ON...
Franklin Templeton.jpgFranklin Templeton Investments India, one of the largest fund houses in the country, has launched a new story-telling video campaign around Women's Day. The video titled 'Invest for Progress' seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.

The Samyeang Showndown.jpgSupported by MullenLowe Malaysia, Domino's Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its Limited-Time-Offer campaign called the Samyeang Showdown.

Working closely together with Domino's other agencies, the new campaign began with a teaser that aimed to excite Malaysian K-pop fans with news about a new Korean boyband coming to town. Executed by Domino's PR agency, acorn communications, media houses were pleasantly surprised with a visit by Korean super fans as they shared their passion and love for all things Korean while teasing the media with the new Korean boyband that was coming.

Y&R + Adfactors.jpgLiebherr Appliances India, part of the German Group Liebherr which is the manufacturer of premium innovative refrigeration and cooling appliances for both the domestic and commercial sectors, has appointed Adfactors PR as its Public Relations agency and Rediffusion Y&R as its Advertising agency. Liebherr Appliances India is slated to begin its India operations later this year. With this significant partnership, Liebherr Appliances India hopes to communicate its brand promise and connect with consumers across India.
Hemant Bhagia.jpgPublicis Communications has launched a customer experience centre of excellence in India. Three Publicis Communications agencies - SapientRazorfish, DigitasLBi and Indigo Consulting - have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.
The centre will house some of India's best UX/UI professionals. In addition, it will have access to the Publicis.Sapient team based out of India, one of the largest customer experience-focused teams in the country, covering the breadth of design and technology. This team helps brands connect with consumers, focusing on delivering rich design experiences across domains and industries for Fortune 500 clients, globally. Publicis Communications' India clients will now have access to unprecedented thought leadership by heads of verticals spanning Financial Services, Automotive and Retail, amongst others. They will also have access to other offerings such as rapid prototyping and the immersive UX lab.
KonsultaMD.jpgIn the Philippines, and perhaps elsewhere in the world, people offer unsolicited advice to friends and family who are sick. But their opinions don't count for much, because they neither have the medical knowledge nor skill to offer any. The message in GIGIL's spot is - when you're feeling sick, call the 24-hour health hotline staffed by real doctors for real medical advice - KonsultaMD.

Snickers_Hungry Artist.jpgBBDO Guerrero Philippines has released a new video which follows a street artist who spends his days drawing people's portraits.

Watch what happens when this starving artist shocks his unsuspecting subjects.

The strategy behind the video is that there are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. But what happens when both kinds strike the same guy?

VIEW THE CONCEPT Group Hong Kong has picked up Asian creative and strategic duties for leading online accommodation booking platform

The appointment follows a multi-market pitch against top agencies in the region and will see DDB work with across Hong Kong, Japan, Singapore, Thailand, and Taiwan.

The Agency's focus is to increase brand affinity and customers' emotional connection with the brand as it continues to grow its presence and awareness in Asia Pacific.
Jerome_Ooi.jpgTBWA\Hong Kong has appointed Jerome Ooi as executive creative director to oversee the creative duties of the entire agency, including Digital Arts Network.

He replaces Esther Wong who leaves the agency after 13 years to pursue a personal passion outside the industry.

Ooi (pictured) joins from Commonwealth//  McCann in Bangkok, where he held the role of global executive creative director, Digital Foundry and was responsible for developing the creative for Chevrolet.
A film school graduate, Ooi's career began in post-production before making the transition to the agency world. With over 18 years experience, his work has been recognised and awarded at the Cannes Lions, D&AD, One Show, New York Fest, Adfest, Spikes to winning Effies.
Heelsofsteel.jpgFor the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva - Senior General Manager of KFC Marketing (center) - to share her insights on navigating her career, client-agency relations and the advertising landscape today.

Heels of Steel is an initiative founded by Farrah Harith McPherson, General Manager of BBDO Malaysia. It is a series of talks featuring prominent women leaders from various fields, their personal experiences, and advice on how to excel at work.

Drawing from over 20 years of experience in advertising and marketing, Angelina shared valuable insights from her time in Ogilvy and The Star Media Group, and now her experience working client side; at KFC.

Her talk provided an in-depth understanding of how agencies can serve their clients better, and BBDO staff enthusiastically participated in the Q&A session.
UncelebrateWomensDay2.jpgHow often have you heard boys being told 'Don't cry like a girl'? How often have you thought men look 'cool' in shorts while girls look 'hot'? Have you ever thought why children always take on the father's surname? The phrase 'working-mom' is popular, but not so with 'working-dads'? Why are daughters barred from performing the last rites of their parents?

J Walter Thompson, Kolkata are challenging this gender bias and discrimination that has seeped into the cultural fabric in a new campaign for PC Chandra Jewellers.

Jury_Malcolm Poynton.jpgAgencies and clients have one more month to go before 28 March - the deadline for submission of entries to the Asia-Pacific Tambuli Awards 2018. Conference and Awards night will be held on June 5 in Manila. Malcolm Poynton, Global Chief Creative Officer Cheil Worldwide (pictured), is Overall Jury Chairman for 2018.

The APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 has been extended. Entries must be in by next Friday 9 March.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE - the story of India's Kaveri river

Kaveri tells the story of the birth and the imminent death of a river (and every river everywhere). Shot in black and white, along the banks of the Kaveri river in South India.

Kara Yang - Profile Pic.jpgTBWA\Media Arts Lab Shanghai has appointed Kara Yang as managing director. Yang's appointment is an important step in the continuing evolution of the Shanghai agency as it looks to increase the volume of original creative work that it produces for the Greater China region.

Yang (pictured) will assume responsibility for the creative output and for running the day-to-day operations of the network's Shanghai agency. She will report directly to TBWA\Media Arts Lab global president, Katrien De Bauw, who resides in their Los Angeles headquarters.
"Kara is the perfect hire for our Shanghai agency - her high-end creative credentials and many award wins speak for themselves," said De Bauw. "But the defining characteristic that I will always remember from the very first time we spoke, was her passion and commitment to originate world-class creative that has been made in China."
holi 1.jpgHoli is perhaps India's most popular international festival. With the onset of spring, India attracts film-makers and photographers from around the world, all of whom are keen on capturing their very own technicolour tales. But hidden amidst the euphoria, is an ugly side that often goes unnoticed - the license millions of men give themselves to harass, grope and even molest women under the guise of colour.
Gagan Oil.jpgFood, while not the solution for all of life's problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking Oil's core philosophy - every meal should be a celebration. Gagan is a heritage cooking oil brand that predominantly focuses on markets in Northern parts of India. The brand's tagline 'Khao Gagan, raho magan' urges consumers to savour and celebrate all kinds of food with Gagan.

VIEW THE SPOT (in Hindi)
Simba Logo.jpgFollowing a multi-agency pitch, The Thinking Machine Asia has won the digital duties for Simba Choco Chips and Cereal Bar. The Digital team at The Thinking Machine Asia will now handle digital and social media marketing duties for PT Simba Indosnack Makmur. The agency will be working on the brand's digital presence through strategic insights that engage their millennial consumers.
Open to change.jpgAs an unbranded pro bono project, The Sunny Side, a boutique digital and social agency in Singapore, has created a short film that champions the cause of gender equality in techology - "Open to Change".

"Women still hold a worryingly low number of tech jobs. This is like closing our eyes to half of the world's talent - #change the ratio."

Credits - Written and Directed by Vasanth Seshadri. Illustratd by Dominic Foong. Animated by Shanon On. Voiced by Vasanth Seshadri.

Gary Chi, Isobar Taiwan.jpgIsobar has appointed Gary Chi as CEO of Isobar Taiwan, effective March 2018. In the newly-created new role, Chi (pictured) will be responsible for accelerating Isobar Taiwan's growth as it increasingly delivers digital transformation and solves complex business problems for clients, informed by its consultancy practice. He will be based in Taipei and will report to Jennifer Tang, CEO of Dentsu Aegis Network Taiwan.

Jean Lin, Isobar Global CEO, said, "Gary is an established and seasoned business leader in Taiwan, known for his business thinking and strong leadership, and widely respected by clients and the industry. I am excited to welcome Gary into the global Isobar family, to lead Isobar Taiwan in its next phase of growth to be not just the best-in-class digital agency, but a partner for clients in Taiwan delivering digital transformation, powered by creativity."

Jennifer Tang, CEO of Dentsu Aegis Network Taiwan said, "Gary has a strong sensibility and leadership skills for developing and growing a business. During the period he led his team through integration and digital transformation, they continuously broke sales records and won industry's highest honours, which is a precious achievement. His leadership charisma and influence in the industry has been highly respected as well. I am very excited and eager to welcome Gary to join the Isobar team and have the utmost confidence in the future growth of Isobar Taiwan."
You are the one.jpgHakuhodo Tokyo's "You Are The One" is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Honda Civic that has been with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars.

piracy vs piracy.jpgThe illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means.

Globe Telecom, the leading purveyor of digital entertainment in the country, and Publicis JimenezBasic wanted to help stop it.

Aditya Kilpady.jpgDentsu Impact India has strengthened its strategic planning function by appointing Aditya Kilpady as National Planning Head.
Kilpady (pictured) comes with over two decades of cross-cultural experience across verticals and geographies. His previous stints have been with Contract India, Bates Malaysia & Singapore, FCB China & India, and Pratama Indonesia. He has been involved in strategic thinking that impacted bottom-lines of Indian and Multi-national companies and been awarded for marketing effectiveness at EFFIEs and AMEs.
He will report to Amit Wadhwa, President, Dentsu Impact with a dotted line reporting to Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies, South Asia.
Kilpady said, "Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. Dentsu Impact has triggered a transformation with a singular vision to innovate the way businesses and brands are built. By bringing synergies in integration and seamlessness in 'one solution', I am looking forward to create a fantastic future for brands with my client and network partners. In continuing with my 'Truly Asian' spirit, I am now hoping to find love with Japan!"
Guitar.jpgArthritis and Ankylosing Spondylitis pain can make your life out of control but Heartbeat Creative Lab Taiwan puts the colour back in a colourful pain relief campaign for Novartis.

Credits - Creative Director: Akira Chen. Art Director: Emma Lin. Copywriter: Rebecca Ai. Illustrator: Fion Lo. Photographers: Zhen-Hui, Tsai. Retoucher: Maurice Chen.
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