March 2018 Archives

Gavin Simpson_Ogilvy.jpgGavin Simpson, chief creative officer at Ogilvy & Mather Malaysia, has announced that he is leaving the network. He has enjoyed a stellar 20 year career at Ogilvy, having left and rejoined the network twice before.

Following the recent network restructure that installed Ajab Samrai as chief creative  officer for Ogilvy South East Asia and Reed Collins as chief creative  officer for Ogilvy North Asia, the network has announced that they will not be replacing Simpson's CCO position.

Eugene Cheong, Chief Creative Officer, Ogilvy & Mather Asia Pacific & Singapore told Campaign Brief Asia: "Gavin has been with Ogilvy for so long, he has become more than a colleague to me. I am sad that he is leaving. I wish him the very best as he embarks on his next chapter."
26c50_0002.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

When President Kennedy was assassinated in 1963, he was en route to give a speech at the Dallas Trade Mart. Thanks to the efforts of Dublin's Rothco, the speech JFK never got to give in real life was painstakingly composed using hundreds of thousands of sound clips of his voice. This became "JFK Unsilenced", created for The Sunday Times, and is BETC Paris creative director and One Show 2018 Interactive Jury Member Stephan Schwarz's Pick of the Day.

"For me it exemplifies everything that I love about digital. When digital is well done, then it creates an emotion."

Nike HERO_SHOT_3.jpgLast Saturday, the people of Shanghai rubbed their eyes in disbelief when they saw a person running on top of a 50 meter tall giant spinning globe. His running made the world go round and as he ran faster the world spun faster.
The latest stunt for the company, "Running makes the world go round", marked the launch of Nike's new running campaign "Choose Go" and introduced Nike Epic React to a wider audience in China.

Babies.jpgThe finalists for the 39th AWARD Awards has been announced across all categories.

Asia has scored 23 finalists overall that have made the cut, lead by Cheil Worldwide Hong Kong with 9 finalists; TBWA\Santiago Mangada Puno Philippines with 4 and ADK Taiwan and Amber Shanghai with 3.

Cheil Worldwide Hong Kong's finalists are all for their "Block Out the Chaos: Babies / Dog / Wife & Daughter" campaign for JBL.

TBWA_HAKUHODO_ADFEST2018_AOY.jpgTBWA\Asia-Pacific had its best ever performance at AdFest this year with a total of 23 Lotus Awards. Their most successful office was TBWA\Hakuhodo Japan, who picked up the Agency of the Year award following their haul of 11 Lotus awards - three Grande, five Gold, two Silver and one Bronze. The agency's three Grande awards were for COGY Wheelchair picking up Grande in both Direct and Innova categories, and adidas Japan 'Green Light Run' also picking up the top award in the Outdoor category.
Tiny Doll.jpgOne of the entries that caught Campaign Brief's eye from last week's AdFest awards presentation was Kleenex 'Tinydoll' via J. Walter Thompson Bangkok. At AdFest the 6-minute long-take film was awarded Gold for Film Craft, as well as Finalist status in the Film Lotus and Use of Sports categories.

The film turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand's top female ONE Championship athlete also known as 'Tinydoll'. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand.

Screen Shot 2018-03-29 at 8.55.47 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Kyoko Yonezawa, creative technologist at Dentsu Tokyo and One Show 2018 Interactive jury member, was more than impressed when BBDO New York exploited a Facebook Live glitch for Downtown Records' band The Academic.  The result was an infinitely looping and perfectly timed backdrop to the group's "Bear Claws" performance, and a Pick of the Day vote from Kyoko.

"I've seen several musicians and artists hacking around technology to use it in a creative way, but I think this was my first time to see a person using a bug in a creative way..."

L-R Tony Gulisano, Global Chief Growth Officer - The One Club for Creativity, Ravi Deshpande Founder& Chairman - Whyness and Ecole intuit.lab, Kevin Swanepoel, CEO.jpgWhyness and The One Club for Creativity have, announced May 23, 2018 as the date for Portfolio Night 14 to be held at the Mumbai campus of ecole intuit.lab.
Long recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities all across the globe on the same date to help the next generation of creative talent entering the industry. The program enables some of the best creative directors to meet and mentor the leaders of the future in industry hubs around the world.
SHAVINGS PENCIL FINAL.jpgThe brief for RK Swarmy BBDO India was to get students to migrate from the traditional wooden colour pencil to the Camlin 2.0mm mechanical colour pen pencil. Use of wooden pencils lead to the destruction of trees which can be saved by using Camlin 2.0 mm mechanical colour pen pencils.

Credits - National Creative Director: Sangeetha N. Executive Creative Director: Gautam Pandit. Creative Director/AD/Copywriter: Chacko Varghese. Creative Director/Art Director: A V N Suresh. Photographer: Suhas Malekar. Retoucher: Rahul Joshi.

AdParlor Asia Pacific now housed under ada

ada logo.jpgAdParlor Asia Pacific will now be housed under ada. ada is an integrated digital marketing business that unlocks the potential in digital by combining data science, technology, and creative for brands and businesses across Asia. The Axiata Digital Services business will provide seamless offerings that connect to form a powerful digital ecosystem.
With a team of over 180 digital specialists across 10 markets in Asia, the integrated organisation now includes a team of 40 engineers and data scientists. Backed by AdParlor technology and rich telco and third party data, ada (analytics data advertising) helps brands and businesses meet fast evolving consumer demands in digital. Utilising Axiata's proprietary data management platform (DMP) XAct, which has data on over 300m individuals, ada is uniquely positioned to optimise consumer journey planning, customer profiling and intent targeting.
BEACH MOON.jpgInspired by the hammocker's habit which is always seeking for the best relaxing spot, by using only two hanging mediums, such as trees or cliffs, this print execution uses nature objects with an optical illusion approach to represent comfort and calmness while they are enjoying the sights on their adventures. The campaign by Lotus H, Indonesia is created for Ticket To The Moon brand, as a pioneer of camping hammocks, which always brings innovation to it products.
Screen Shot 2018-03-29 at 8.49.15 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Adly Elewa -- designer and art director from New York's ICRAVE -- was really taken in by The New York Times Magazine's "Music Issue", which he selected as his Pick of the Day in the ADC 97th Annual Awards' Publication Design discipline.

Screen Shot 2018-03-29 at 7.23.58 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

When AlmapBBDO was tasked with showcasing Getty Images' vast yet underappreciated sound library, the Sao Paulo agency harnessed the visual power of Nosferatu, the classic silent horror film -- and made it not-so-silent. Francois Du Preez, chief digital officer at Grey Johannesburg and One Show 2018 Interactive Jury Member, felt that the frightening final output was worthy of his Pick of the Day vote.

"It's a really fun and inventive way of expressing a lot of different musical genres..."

RevolvingD1_IMG_6821.jpgRevolvingBar_P1130428.jpgRevolving_P1130419.jpgRevolving_P1130415.jpgFor the second year, it was a big two nights of fun and socialising at the Revolving Bars, Pattaya last week during AdFest 2018. Campaign Brief Asia along with our sponsors and friends Directors Think Tank (KL/Singapore), PixelBox (Shanghai/HK), Fuse (KL/Singapore), and Fingerprint Films (Mumbai) got together to host these late night 'networking with friends' nights.

On both nights a large group of AdFest delegates celebrated until the wee small hours
.Here are some pics from both nights.
Jonathan Hart and Chris Rogers.jpgMullenLowe Group Asia Pacific has announces the formation of their Data Science &  Analytics Centre of Excellence, supported by the appointment of Jonathan Hart (pictured left) as Head of Data Science & Analytics, and Chris Rogers (right) as Senior Data Scientist.

From its base in Tokyo, the Centre of Excellence will lead the consolidation of MullenLoweGroup's analytical resources across Asia Pacific, following an increasing demand for more sophisticated data-driven solutions that create business value for brands.

The Centre of Excellence will function alongside MullenLowe Group's existing Customer Experience (CX), and Development Centres of Excellence in Sydney and Chengdu respectively, together delivering unrivalled digital transformation solutions. In addition, it will form an integral part of MullenLowe Group's brand communications and media offering across Asia Pacific, to drive superior marketing and brand communications performance for clients.
Baduanjin Qigong with Uncle James.jpgSingapore's rapidly ageing population means that there is a growing need to pay attention to initiatives that support successful ageing. Having spent a large portion of their lives working to pay off bills and support their families, retired seniors are keen to pursue their hobbies, while simultaneously explore and learn meaningful ways to connect with and contribute to their local community.

In a bid to deal with this challenge, Airbnb Singapore's first series of Social Impact Experiences was launched. It is designed to allow seniors to share their passions and neighbourhoods by hosting travelers and locals on the Airbnb travel platform. TOUCH Community Services (a not-for-profit charity organization) and Geometry Global worked with Airbnb to help beef up content and creativity, to make the program engaging and compelling.

Kingshuk and Monica.jpgEssence, a global data and measurement-driven agency and part of GroupM, has appointed Kingshuk Mitra and Monica Bhatia to bolster its APAC leadership team. The appointments come at a time of regional growth for the agency; earlier this year, Essence announced it had nearly doubled its APAC office count after opening operations in Bengaluru, Jakarta, Melbourne, and Mumbai.
Mitra (pictured left), former Managing Director of Maxus Philippines, has been named Chief Operating Officer, APAC, a newly created position. He has recently transitioned into his new role as Essence's first COO of APAC and will help APAC CEO Kyoko Matsushita, and wider regional leadership, to define and achieve the agency's strategic priorities. He will also partner with Client Services and wider agency disciplines to ensure the delivery of consistent work quality to Essence clients, and to drive day-to-day operational effectiveness. Mitra will be based out of Essence's Singapore office and will report to Rich Mooney, Global COO.
Honda.jpgHavas Jakarta has been appointed the creative AOR of Honda CB 150 Versza, a motorcycle brand that is currently a product leader in the new entry level sport for daily life category.

The pitch process, which concluded in November, involved three international and local agencies.

The agency rolled out a launch campaign for Honda CB 150 Verza under the tagline "Ride More Do More" earlier this month.

GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended to THURSDAY 29th MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Dedeepya Reddy.jpgFruitbowl Digital has acquired digital and social duties of the popular household beverage brand, Society Tea from the Hasmukhrai & Co consortium.

Established in 1933, Society Tea is now more than just a household name. With a legacy of being a part of the growth and change in Indian culture across the ages, the brand has realised that it is now synonymous with constantly creating brand new experiences for its growing consumer base.

Dedeepya Reddy, Co-Founder, Fruitbowl Digital (pictured), said, "Tea is the life and soul of every creative agency and my team runs on a minimum of 3 cups a day. Being associated with one of the biggest names in the business, has thus been incredibly exciting. A day in every Indian household begins with the aroma of a beautiful pot of tea and almost any situation calls for a cup. It is this connect the Indian society has with tea that we wish to extend through the digital space. Keeping the consumer at the center of it all, just as Society Tea has done through the years, the challenge for us now is to humanise the brand and have their social media pages reflect who they are."
JWTPHKidlat.jpgJ. Walter Thompson Manila's 12-strong haul at the recent Kidlat Creative Awards crowns a year of creative, digital and Agency of the Year awards success for the agency's top clients.

Kidlat Gold in Film and Bronze in Craft for Manulife 'Stand Up' adds to that campaign's Gold, Silver and Bronze at the IMMAP Boomerangs, the Philippines' biggest annual digital awards, plus Spikes Bronze.

'Quiz Night' for Globe Postpaid bagged 3 Kidlats, while Del Monte Fit & Right's 'Fit in 5s' and Nestle Kit-Kat Chunky's 'Gif reactions' brought home one each. Overall, the haul saw 12 out of 14 Finalists converted to silverware, across multiple categories including Film, Outdoor, Creative Use of Media, Digital Activation & Campaigns, Best Art Direction and Best Copywriting.

Chinar Joshi promoted to MD at Vizeum Malaysia

Chinar Joshi.jpgDentsu Aegis Network Malaysia has appointed Chinar Joshi as Managing Director of Vizeum Malaysia, succeeding Wong Siew Wai who has moved on to pursue other opportunities.

Joshi (pictured) joined Vizeum last year as General Manager, Strategy. Since then, he has been instrumental in streamlining the agency's operations and driving more integrated marketing solutions for Vizeum's clients, as well as overseeing strategic deliverables across the network.

"Recent RECMA report ranked Vizeum as the world's number one network for new business growth, with over USD1 billion of new business wins recorded globally in 2017. This fantastic achievement is a testament of our product and quality of service and solution we bring to the table. I am excited to leverage our global success and products for the Malaysian market, thus driving more commercial initiatives and new revenue streams for the firm. More importantly, backed by a strong team and a great product we are determined to ensure that the agency delivers smart and insightful business solutions to our clients. We think of ourselves as a business solution partner and not just a media agency, which allows us to cater to companies with a business model that's built for the digital economy," Joshi said.
Harish Shriyan.jpgOmnicom Media Group has been awarded the digital mandate for TATA Motors Passenger Vehicles, following a competitive market review that lasted over two months and saw India's leading media agencies take part. As a result of the appointment, Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

TATA Motors Passenger Vehicles has been on an upswing lately, with four of its recent launches hitting all the right notes, both in terms of the product itself and the sales. The turnaround started with the Bolt and Zest, followed by the launch of the now popular Tiago. In early 2017, it launched the Hexa in the SUV segment and thereafter, the Tigor. Both were successful in grabbing the attention of their intended target audiences. With its most recent launch, Nexon, TATA Motors has demonstrated its clear intention of shaking up the crossover segment.

Vivek Srivatsa, Head - Marketing at TATA Motors, said, "We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future."
TRAVELOKA.jpgTraveloka, one of Asia's leading booking apps for flights and hotels, has proved that the festive guilt trip is something we can all relate to.

Working in collaboration with Y&R Indochina, the travel giant launched its first campaign for Tết (Vietnamese Lunar New Year), playing on the well-known stereotype of parents guilt-tripping their children into coming home for the festivities.

Rajesh Kejriwal.jpgThe Kyoorius Creative Awards is back in its 5th edition to recognize and award the best creative and innovative work in the advertising, digital and media industries. The entries will be open from 21st March 2018 to 23rd April 2018 across 20 main categories and 280 sub-categories. Advertising/digital agencies, brands, production houses, media houses, event management companies, freelancers, photographers, mobile agencies, corporates, NGOs or individuals can submit their entries. The Kyoorius Creative Awards night will be held on 1st June 2018 at The Dome, NSCI, Mumbai.

The entries will be judged by four juries; two for advertising and one each for digital and media from 14th May - 16th May in Mumbai.

The jury chairpersons are as follows:
·         Arun Iyer- Chairman & Chief Creative Officer, Lowe Lintas - Advertising
·         Santosh Padhi - Chief Creative Officer & Co-Founder, Taproot Denstu - Advertising
·         Torie Henderson - CEO, South East Asia & India, Omnicom Media Group Asia Pacific - Media
·         Kunal Jeswani- Chief Executive Officer, Ogilvy & Mather - Digital
Mara Vidal.jpgBBH Singapore further grows their creative talent with the addition of Creative Director Mara Vidal. Vidal brings a wealth of experience having previously been involved in many award winning campaigns at both creative and digital agencies in London.

Starting her career at Fallon London, Vidal (pictured) worked on Cadbury's famous Gorilla campaign, and from there continued to develop award winning campaigns at Mother where she worked on Becks and IKEA; Digitas where she helped to launch Microsoft's critically acclaimed Brandon Generator, and BBH London working on Tesco, H&M, Vigin Media and KFC to name but a few.
Sharon Edmondston.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Sharon Edmondston, creative director, M&C Saatchi, Sydney.

Winner: Hornbach Sweat it Out. This ad begins less like an ad and more like a subversive short film. I squirmed my way through the scenes, as I was confronted by deeply unlikeable characters and visual textures that provoked an almost gag effect. All the while I was wondering where I was going to end up. And then all of a sudden, there it was, the pay-off of an exquisitely grotesque bead of sweat complete with dirt swirling inside of it that eloquently delivered the message. Disconnect from the horrible world inside your device and get sweating in your backyard with Hornbach. I can't say I enjoyed this ad, but I sure as hell appreciate it and it's now stuck firmly in my mind. READ ON...
CLIO-2018-Jury.jpgEugene Cheong,
Chief Creative Officer
Ogilvy, Asia Pacific & Singapore, has been named Chair of the international Clio Awards
Print, Print Technique & out of Home jury.

Cheong joins Jury Chairs Mark Tutssell (Film), Rosie Arnold (Branded Entertainment & Branded Content), Joanna Monteiro (Digital/Mobile, Digital/Mobile Technique & Social Media), Matt Eastwood (Direct & Events/Experiential) and David Turner (Brand Design).

The International Clio Awards entry deadline is April 20, 2018.

Laura Geagea's AdFest Diary: Day 3 and 4

Laura Geagea.jpgLaura Geagea, Managing Director and Executive Producer of China, Asia & MENA at Sweetshop (pictured) reports for Campaign Brief Asia from AdFest 2018.
The excitement and buzz of Day three and four was noticeable as everyone awaited the awards ceremonies in the evenings. With Hakuhodo's 'Gravity Cat taking Gold, Thai agencies did very well this year with two Silvers and one Bronze! Check out the full list of winners here.
Day Three
I started off Day three with Dominique Touchaud & Vidya Murthy from P&G telling us about Breaking Bad: How to transform a brand without destroying its legacy.

Ron Samuel AdFest Diary: Final Day

Ron.jpgRon Samuel is executive creative director/partner Cooch Creative & Communication (pictured left) reports for Campaign Brief Asia from AdFest 2018.

Final Day. Saturday 24 March.
By the time day four comes around the casualty count from excessive networking becomes more evident and concentration is a challenging concept. Rob Sherlock, from ADK, was the perfect antidote and snapped everyone out of it with his Young Lotus presentation titled 'You are what you consume.' Rob is a great presenter, and no-one seemed to be offended when he reminded us that we're all in imminent danger of disappearing up our own industry's backside if we can't change, or transform, as well, or as fast, as our clients are.
He said that we need to escape ourselves and change our conceptual diet to stay relevant and in business. To make his point to the Young Lotus teams from around the region, he  served them a Thai coconut dish that had been reimagined to look a piece of poop. It set the tone and the challenge for the teams, who responded very well.
Spencer Wong.jpgSpencer Wong, CEO and Creative Chairman for McCann & Spencer, is leaving the network to pursue other interests.

Although unconfirmed, Wong (pictured) is tipped by industry insiders to be joining the M&C Saatchi network in a senior role later this year.

The timing of Wong's departure coincides with a wider restructure of the network's Hong Kong operations, which sees the expansion of McCann Worldgroup Hong Kong, servicing MNCs in that market.
Under this restructure, the McCann & Spencer division will be reincorporated back into McCann Worldgroup Hong Kong, under the overall leadership of the existing McCann Worldgroup management - Brandon Cheung, Jaslin Goh and Florence Kong.
MSIG UMax campaign visual.jpgM&C Saatchi has developed a new brand campaign for MSIG Insurance with UMax, its ground-breaking usage-based motor insurance as the focal point. The campaign encourages customers to drive safely using UMax, an innovative telematics technology which is able to record their trips and relay instant feedback about their driving behaviour to a mobile app. Their driving behaviour is then scored into bands ranging from green to red, where the customer can take charge of his/her insurance terms and pay according to how he drives.

McDelivery.jpgFollowing its tremendous success at global and regional award shows in 2017, OMD Singapore's 'Capacity Based McDelivery' campaign for McDonald's has been named "the world's top campaign" by the Gunn Report in its 2018 Gunn Media 100 list. Now part of WARC, the Gunn Report tracks the winners' lists of close to 30 of the most important global, regional and national media awards shows to compile Gunn Media 100 - a list of the 100 best campaigns for creativity and innovation in media.
Ant Keogh.jpgAnt Keogh (left), chief creative officer of The Monkeys, Melbourne has been named as the Lotus Legend at ADFEST: Transform 2018. Campaign Brief Australia ranked him the #1 Creative Director in Australia for the past five years. He has headed the Bestads Australian Creative Rankings for the last decade and is ranked #7 in the world. In the 2017 Big Won Report he was ranked #1 Chief Creative Officer in the World.

As a copywriter, his most famous work is the on-going Carlton Draught "Made from Beer" campaign featuring "Big Ad". As Executive Creative Director, he guided Gold Lion winning campaigns such as TAC "Meet Graham", Snickers "Hungerithm ", Bonds "Boys", Victoria Tourism's "Remote Control Tourist", National Australia Bank's "Breakup", Four 'n' Twenty's "Magic Salad Plate", Australian Guide Dogs' "Support Scent" and Carlton Draught's "Slo Mo" and "Beer Chase".
Lee X Line.jpgLee X Line 2.jpgLee Jeans is creating history in China with its first-ever Lee X-Line, designed for Millennials and Gen Z shoppers. The brand is uniquely created for the China market and exclusively sold through e-commerce channels.

Lee Jeans Senior Marketing Director of Vincy Ho said, "There is clearly a white space in e-commerce in China as we see a dramatic growth of online shopping. Millennials and Gen Z shoppers love the exclusivity of online store products being unavailable to mainstream stores. So we are introducing a young and trendy yet affordable line to attract the young and new shoppers to the brand repertoire."

McCann Hong Kong and MRM//McCann Shanghai won the brand pitch in late 2017 and have quickly developed the brand campaign and subsequently the Lee X-line.
Young Lotus Winner and Popular Vote.jpgThis Year's Young Lotus Workshop was sponsored by ADK Global and facilitated by Rob Sherlock, Chairman of ADK Global. The brief was given to participating teams each consisting of two creatives, to create a 'social movement for change' to give parents and children a way to fight obesity so they can live healthier lives - together.

Congratulations to Ketan Sudhir Kadam and Adith Francis Mili Fernandes from FCB Interface, Mumbai, who are the winners of this year's Young Lotus trophy, which was presented to them during the Lotus Awards Presentation on Saturday, 24th March, the final day of AdFest 2018: Transform.
Twin Towers.jpgInnovation opens up your mind to new perspectives. If you are talking about an innovative product, it spells the redundancy of the existing one. Harinacs Staple Less Stapler from Kokuyo Camlin is one such product. It's a stapler that doesn't use stapler pins. Instead, it uses smart engineering which cuts a little paper tab and folds it back into the paper. Kokuyo Camlin wanted to position this product as 'a new way to staple'. This automatically elevates Harinacs as the future of stapling and relegates the regular stapler to the past. The insight gave us the leeway to create an idea that juxtaposes history and future. To execute the idea, R K SWAMY BBDO Mumbai took famous monuments of the world that have become history today. We created each of these monuments - the Twin Towers, the Berlin Wall and the Bamiyan Buddha using stapler pins. These monuments were chosen because though these structures were part of our recent history, they will never be seen again.

Credits - National Creative Director: Sangeetha N. Creative Director/Art director: Tapas Pa. Creative Group Head/Copywriter: Jyothi Prasad Nair.
Burning Elephant.jpgForest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In this campaign for WWF Indonesia LOTUS:H try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life.

Credits - Associate Account Director: Ebie Prasetio. Strategic Planner: Wimala Djafar. Chief Creative Officer: Hoh Woon Siew. Executive Creative Director: Dino Mojica. Associate CD/Art Directors: Nicholas Kosasih, Ramdhan Hidayat. Senior Copywrite: Shinta Afiati. Illustrator: Illusion. Graphic Designer: Agung Suksma. Agency Producer: Rini Susanti. Retoucher: Illusion. Photographer: Illusion. Production Manager: Suryo Guritno. Print Producer: Iman Budiman. Account Executive: Juliantra Riand.
Screen Shot 2018-03-26 at 8.26.59 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

A plastic bag that reduces fruit and vegetable pesticides? That's what Cheil Worldwide of Hong Kong has created for Tesco supermarkets. It's a simple idea that has caught the attention of Joris van Elk, founder of Those Who Can in the Netherlands and One Show 2018 Design Jury Member; Joris made 'Safety Bags' his Pick of the Day.

"This is a package design that actually solves a huge problem that most people are unaware of, and that's a great idea."


Damon Stapleton: The wisdom of taxi drivers

taxidriver.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"All the stories I'll ever need are right here on Main Street."  - Robert Cormier

Many years ago, I was in New York for the first time. I was in a yellow cab I had seen in a hundred movies. It was like cinematic deja vu. From the journey, I remember two things. The first thing was that the suspension of yellow cabs in New York often make you feel like you are driving in a large swimming pool. The second thing I remember was the answer the cab driver gave me to my first question.

I was a little overwhelmed. We had driven for a while from JFK International Airport and the first time you arrive in New York there is a lot to take in. The skyscrapers, the poverty, the wealth and the unmissable perfume of potential.
DERRY_SIMPSON.jpgDerry Simpson, Group Managing Director at 303 MullenLowe Perth (pictured), has been judging the Media and Effective categories at AdFest 2018, where she's one of eight Jury Presidents.
You judged Media & Effective this year.  Do you have any advice for agencies entering next year?
In the Effective category, there were some amazing entries and campaigns with lots of beautiful creative ideas, but none that ticked all the boxes in terms of having a big idea, a strong insight born from research, data or cultural relevance, and remarkable business results.
Gravity Cat_New Still.jpgThe twenty-first AdFest wrapped up with an Awards Presentation tonight at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.

During the four-day Festival, close to 1200 delegates from 61 cities in total walked into the venue for the advertising creativity festival and soaked up what was on offer, including international speaker sessions, breakout workshops, parties, networking events and the huge exhibition of 2,823 entries across 18 awards categories.
ADFEST_IMG_6873.jpgADFEST_IMG_6893.jpgADFEST_IMG_6907.jpgIt was a huge night at AdFest in Thailand last night with the annual Campaign Brief Asia Legendary Sunset Party. Thanks to the great support of our co-hosts Fin Design + Effects, The Gunnery and the London International Awards the party has become one of the highlights of the festival. Another amazing night of friendship with new and old friends.
AdFest party Sponsors.jpg

Ron Samuel AdFest Diary: Day 3

Ron.jpgRon Samuel is executive creative director/partner Cooch Creative & Communication (pictured left) reports for Campaign Brief Asia from AdFest 2018.

Day 3. Friday 23 March
The day started with a compelling presentation from Dominique Touchaud and Vidya Murthy from Procter & Gamble Asia. It was titled 'Breaking Bad. How To Transform a Brand Without Destroying Its Legacy'. The need to change brand perception at an accelerated pace means that you really need to know what stays, what goes and what your audience wants before you make a move. Dominque made the point that evolving a brand does not mean trying to be cool or popular, that's for the audience to decide. He gave the modernization of Herbal Essence as an example. Vidya used the famous 'Run Like A Girl' campaign to highlight how to rewrite the rules without losing sight of your brand's values. It was a great presentation with excellent examples, that had some people in tears. For me it highlighted the fact that a brand just can't stand still for a moment anymore. It was also refreshing to see someone like P&G share some of the mistakes they made as well.
Santosh Padhi.jpgSantosh Padhi is one of India's most famous creative leaders, and he's been at AdFest this week as Jury President of Outdoor and Press. Better known as 'Paddy', Santosh (pictured) is Chief Creative Officer and Co-Founder of Taproot Dentsu in Mumbai.

What made you take that leap of starting your own agency?
I think creative guys are always restless. They're never, ever happy regardless of if they're doing cutting edge work or not. The same applied to me and my partner. We worked together in Leo Burnett for six or seven years, after which he decided to move on. I stayed back because things were wonderful on my side.
deadwhale.jpgNew York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, has announced the 2018 award-winners.

2017's award-winning entries successfully demonstrated ground breaking solutions to challenging marketing problems with measurable results. Agencies increased brand identity, public awareness and market share through innovative ideas that placed brands front and center.
Farrokh.jpgFarrokh Madon is Chief Creative Partner at J. Walter Thompson Singapore and he reports for Campaign Brief Asia from AdFest 2018.

Sitting inside an air-conditioned room with 6 guys, knowing there's a lovely beach outside, can usually be classified as legal torture. Thankfully the 2 days spent judging the best Outdoor and Press work in Asia-Pacific turned out to be good fun. The jury members came from countries as diverse as Singapore, Australia, Thailand, Japan, India and Bangladesh. We didn't agree on everything. (Certainly not on our favourite dishes at lunch.) But every judge respected the opinion of others. This made it one of the most enjoyable judging experiences I have ever had.

Looking at the breadth and quality of all the entries, gives a judge a rare overview of the category. It shows what we as an industry should do more of, what we could avoid and where brighter opportunities exist.

Ron Samuel AdFest Diary: Day 2

Ron.jpgRon Samuel is executive creative director/partner Cooch Creative & Communication (pictured left) reports for Campaign Brief Asia from AdFest 2018.

Day 2. Thursday 22 March
Today was another chance to have a look at some great work in between speakers. Rafael Guida from Facebook started the day with practical guide to mobile storytelling, which is an essential skill.

The exceptional talent of the directors chosen as the Fabulous Four was displayed, dissected and discussed in a great conversation moderated by Timo Mitsuaki Otsuki.

Nick Wood from Syn Music presented a compelling case of how music can make all the difference to your marketing. This was the second presentation from the music industry that highlighted how music can make or break your marketing efforts if you make it an after thought.
The Immunity Charm.jpgThe winners of ten categories, including Interactive, Mobile, Design, Print Craft, Direct, Promo, Press, Outdoor, New Director and Film Craft Lotus were presented with their trophies tonight at the twenty-first AdFest, held at Peach, Royal Cliff Hotels Group in Pattaya, Thailand. Also announced at the Awards ceremony were the results for the Fabulous Four and the straight8 competition.


The fifty-six Juries invited to judge the Lotus Awards at AdFest 2018 hail from twenty-five cities, in Asia Pacific and the Middle East, as well as New York, the home base of Joyce King Thomas, Grand Jury President of AdFest 2018 and Chairman and Chief Creative Officer of McCann XBC.

Ron Samuel AdFest Diary: Day 1

Ron 1.jpegRon Samuel is executive creative director/partner Cooch Creative & Communication (pictured left) reports for Campaign Brief Asia from AdFest 2018.

Day 1. Wednesday 21 March
The theme for this is year is 'Transform', which is very relevant given the challenges and changes facing our industry. I saw quite few transformations on our first night in town, which was an early one by AdFest standards.

For me, this year seems to be about an industry trying to work out what's going to happen next and how creativity must adapt, if it is to have a voice. This was reflected in the speaker line up which looked beyond advertising to try and make sense of where we are heading.

M1 Appoints Dentsu Singapore for creative duties

Rosalynn Tay.jpgDentsu Singapore has been appointed as integrated creative and strategic partner for leading communications provider M1 Limited.
The agency will be responsible for developing brand and product campaigns including digital communications across their Consumer and Corporate business units.
Rosalynn Tay, CEO of Dentsu Aegis Network Singapor (pictured), said, "We are excited about winning an iconic local brand. M1 is a familiar face to all Singaporeans, with a notable story to tell. As the communications industry continues to evolve, we look forward to teaming up with M1 to create lasting and impactful stories that resonate with the nation."
"The Telco space is fast-paced, and highly competitive. To stay relevant, we will continue to build the M1 brand to inspire our customers," said P. Subramaniam, Chief Marketing Officer, M1. "We look forward to working closely with our new agency partner Dentsu Singapore, to engage our customers, bringing new and innovative products and services to them."

Laura Geagea's AdFest Diary: Day 1 and 2

Laura Geagea.jpgLaura Geagea, Managing Director and Executive Producer of China, Asia & MENA at Sweetshop (pictured) reports for Campaign Brief Asia from AdFest 2018.

Transforming ideas is our role
An interesting task for our ever-changing, ever-innovative industry and a great topic to start off this year's AdFest with the brave theme of TRANSFORM!

Here we are at the start of the festival season at the AdFest 2018. Speakers, delegates, sponsors and guests all arrived in Pattaya on Tuesday kicking off four days of talks, workshops, cocktails and networking. Culminating in the awards ceremonies on Friday and Saturday evening where contestants will be hoping to take home a lovely Lotus!
Tiger_Wallpaper (1).jpgTiger Beer has unveiled its latest campaign via Marcel Sydney, which takes this idea of 'Uncaged heroes', and focuses on a specific type of young creative: those whose bold approach to their craft also serves a good cause. 
Since 2013, World Acclaimed Tiger Beer, has championed emerging Asian talent. Now the brand's rallying call to 'Uncage' and bravery to pursue passions, this campaign demonstrates how far the impact of creative courage can go.

Bajaj V.jpgBajaj V, the bike forged with the invincible metal of INS Vikrant has launched 'Postcards of Pride' film under its famous 'Invincible Indians' series. Through the film, Bajaj V asks all Indians to spare a moment to remember our martyrs who laid down their lives in military combat since 1947. It urges them to respect our martyrs' memories, by lighting a candle outside their own homes at 8 PM on March 23, Martyrs' Day.

Screen Shot 2018-03-23 at 8.25.35 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

While not all work submitted to the One Show 2018 was a Tide entry, P&G's 'It's a Tide Ad Campaign' certainly had the judges second-guessing. Just ask Matt Ian, ECD at Droga5 and One Show Film juror, who selected the offbeat Super Bowl campaign from Saatchi & Saatchi New York, Rattling Stick, The Mill, Arcade Edit and Personal Music as his Pick of the Day.

"I thought that the idea of subverting the Super Bowl to make every ad a Tide ad was incredible."

Screen Shot 2018-03-23 at 8.21.02 am.jpgThe jury members are halfway through judging entries for The One Show 2018 and ADC 97th Annual Awards in Punta Cana, Dominican Republic and New York, and have created a 90-second video about the judging experience in the words of jury members themselves.

Much has been said about the sensation of winning a One Show Pencil or an ADC Cube, but what is it like to judge these two world-class creative competitions?  The esteemed jury members from both The One Show 2018 and the ADC 97th Annual Awards reflect on the efforts that go into selecting the very best creative works of the past year in a new video called 'In Search of Gold: Judging the Awards of The One Club for Creativity'

Screen Shot 2018-03-23 at 8.13.32 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

In the midst of Europe's immigration crisis and ahead of France's presidential election, FRED & FARID's 'Libé Des Réfugiés' campaign for French daily Libération gave a voice to the voiceless, by turning over control of the newspaper to migrants and refugees for a single day. This provocative submission was one of many that stood out to Carol Lambert, ECD, Publicis Dublin and One Show 2018 Print & Outdoor judge, who selected it as her Pick of the Day.

"I hope this inspires creatives to think about using print in a way that maybe they haven't before..."

Screen Shot 2018-03-22 at 1.19.18 pm.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

No clowning around: Kentaro Kimura, co-CEO, executive creative director at Tokyo's Hakuhodo and One Show 2018 Cross-Platform jury member, really loves "Scary Clown Night", Burger King's grease-painted efforts to troll the Golden Arches, created by LOLA MullenLowe, Only 925 and Vision Media of Madrid and Weber Shandwick of London.

"It was a very clever way to make the symbol of the rival brand rush to Burger King! Wow!"

1936---Jockey-Athleisure-OOH--2-x-3-A.jpgJockey, the leading American innerwear, active wear and leisurewear brand has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops, shorts and sports vests.
The campaign conceptualized and executed by L&K Saatchi & Saatchi includes TV, Print, OOH and will also use radio and digital media for engagement and activation.

Chanpreet and Samira.jpgAs it prepares to launch its full-scale operation in April, VICE India has announced the appointment of Chanpreet Arora as Chief Executive Officer (pictured left) and Samira Kanwar as Head of Content (right). Arora and Kanwar will lead the charge as VICE India officially goes live next month.
VICE India is a full-scale media company with content at its centre and a multi-platform distribution plan - producing scripted, film, news and culture content from India for television, SVOD, OTT and digital platforms.
CHUBBY PIG.jpgUsing super heated air, MIDEA Air Fryer cuts 80% of fat from food just like the way a sauna works in this print from Lotus Indonesia.

Credits - Senior Account Executive: Bryan Angelo Sahanaya. Strategic Planner: Wimala Djafar. Chief Creative Officer: Hoh Woon Siew. Executive Creative Director: Dino Mojica. Producer: Rini Susanti. Associate CD/Art Directors: Ramdhan Hidayat, Nicholas Kosasih. Senior Art Director: Diaz Pradipta. Senior Copywriter: Dennan Ahmad. Illustrator: Illusion Bangko. Retoucher: Illusion Bangkok. Photographer: Illusion Bangkok. Production Manager: Suryo Guritno. Print Producer: Iman Budiman. Account Manager: Ivan Christyanto Julius. Account Executive: Bambang Prayitno.
BlackSheep-1.Works_SaveForestsSaveMoney_Ad.jpgTo commemorate the International Day of Forests BlackSheep.Works India put a creative twist on the jibe that money doesn't grow on trees by putting forth the idea that it actually does by explaining how much money it would cost to produce oxygen for all human beings on earth for just 6 months if we fail to save our forests.

Credits - Creative Director/Copywriter: Asif Amin Tibet Baqual. Creative Director/Art Director: Suneel G Katarnavare.
Duroflex.jpgThis World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep - The Duroflex Sleep Song. The Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep.
World Sleep Day is an annual celebration of sleep and a day to reflect on the importance of sleep for a healthy life. "We are a highly sleep deprived society and don't consider sleep a priority for good health. As a brand we are committed to raise awareness about the importance of sleep. Our products aid better sleep and The Duroflex Sleep Song is just another offering from us to help everyone sleep better. Track it free to download and we urge you to share it with people who deserve better sleep," said Mathew Joseph, Director- Marketing, Duroflex.
Beantown.jpgBangalore-based agency, Beantown Union, recently created a pro-women campaign for online home services company, Housejoy. The campaign, which consists of videos and social media posts, was released on Woman's Day and is part of an on-going year-round project. The project will support women's causes and create a platform for women to collectively address gender issues.

Pulse Candy.jpgPass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its second TV commercial. This takes forward the narrative that was started the same time last year with the release of the very first TV commercial.

UBXED.jpgUBXED [unboxed] is a story-based social impact platform dedicated to issues that keep people awake at night, and that the news media report on in the morning.

It attempts to tell stories about sensitive matters with sensitivity. Its stories speak to the adult in the child, and the child in the adult. The central focus of UBXED concerns the cultural and emotional intelligence and welfare of children, and the participation of parents in their children's life.

Its latest release, entitled "Eating the Happiness Eaters", has been emboldened by the #MeToo movement.

Kit Ong, the creator of UBXED, said, "I had the opportunity to do some creative work for Unicef in China and Vietnam. In the course of learning more about Unicef, I learned about the dangers of sexual abuse, violence and exploitation that street children face. On their own, they have no voice to speak out against the atrocities inflicted on their young minds and bodies. So I hope, "Eating the Happiness Eaters", can shine a small light on their plight."
Candyman Crunchy.jpgITC Foods has just launched its new campaign for Candyman Crunchy. The peanut flavoured candy is unique in that its bite is unlike anything one has experienced. It's crunchy and brittle, and crumbles in the mouth. The campaign has been crafted and conceptualized by FCB Ulka Bangalore.

The Immunity Charm.jpgAdFest has released two more shortlists namely Innova Lotus and Lotus Roots.

The Innova Lotus finalists, of which there are five, include two for McCann Worldgroup Mumbai both for the Ministry of Public Health Afghanistan's "Immunity Charm", two for TBWA\Hakuhodo Tokyo for "Green Light Run" and "Cogy Wheelchair" and one finalist for Hakuhodo Tokyo/TBWA\Hakuhodo Tokyo for "Eli/Wearable English Teacher".

McCann Worldgroup Mumbai also has two Lotus Roots finalists for the Ministry of Public Health Afghanistan's "Immunity Charm".


Big B.jpgNavratna Oil, the Ayurvedic therapeutic cool oil brand from the house of Emami Limited, has launched Amitabh Bachchan in a never-seen-before avatar of an 'Acapella' singer. Big B can be seen crooning the iconic song 'Sar jo tera chakraye' from the film Pyaasa in an acapella style, in a brand-new music video. Big B has experimented with his iconic baritone for the first time ever in his illustrious career.

Screen Shot 2018-03-22 at 8.20.56 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

DDB Paris' whimsical "Emerging Species" entry for Hasbro's Play-Doh really caught the attention of Debbi Vandeven, global CCO at VML, Kansas City and chair of the ADC Interactive Jury. 

"The copywriting is beautiful, and the art direction is wonderful."

Screen Shot 2018-03-22 at 7.37.33 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

"In advertising, most of the time we are just afraid of doing anything that could be risky, but here it's celebrated."

Neo Mashigo, creative partner at M&C Saatchi South Africa and One Show 2018 Print & Outdoor Jury Member, was thoroughly impressed by DAVID Miami's "Burning Stores" Burger King campaign, which features photos of real restaurant fires from over the years.

DTRT_Dinosaur.jpgGPB Shanghai and Film Director Steve Back have launched a series of 10-second short videos for Have&Be.Co to promote 10 sec, a brand new entry to the Chinese skincare market.
The new all-in-one lotion aims to reach young Chinese men, who make up an increasing share of the US$33 billion Chinese skincare market. However, the share of skincare products available to men is still relatively small, creating a huge room for future growth in this sector. 10 sec is designed for men on the move as well as fans of the snooze button who could all use a streamlining of their morning routines. The new multitasking formula hydrates, tones, fights early signs of aging and tops it all off with a crisp, woodsy aroma in just 10 seconds.

Joyce King Thomas.jpgJoyce King Thomas is at AdFest this week as the festival's Grand Jury President.
As Chairman and Chief Creative Officer of McCann XBC, she is best known as co-creator of MasterCard's "Priceless" campaign (which has just celebrated its 20th anniversary) and has helped create noteworthy work for Nikon, Staples, Verizon, Marriott Hotels, and the Ad Council.
She was also part of the team behind "Fearless Girl" for State Street Global Advisors.
CB Asia caught up with Joyce - this year's Grand Jury President - as judging began at AdFest 2018.
Your "Priceless" Campaign had a massive global impact. Were there any markets you weren't able to reach -- or places where the idea didn't catch on at all?
 Some markets took a little bit longer for it to work, but some markets were very easy. In Brazil, for example, it became popular very quickly: "No tiene precio." One of the interesting challenges was Japan, where there was absolutely no Japanese word that translated for "priceless".
Tamon Fujimi_MassiveMusic.jpgCampaign Brief Asia asked Tamon Fujimi of MassiveMusic what to expect from his session at AdFest 2018 today, 2:30pm.

Would you give us a taste of your upcoming session?
I'm going to talk about how music can help advertising be more effective, influence people psychologically and create a better return on investment. Typically music is the last thing to be chosen and isn't as well thought out due to process or budgeting, but we've proven that it can really help the visual impact.

How do you feel music has transformed over the years in advertising?
Unfortunately, music has taken a backseat. Budgets along with music quality have gone down. Less effort is applied to creating truly compelling sounds. These days most people see commercials on the internet or social media and oftentimes the budgets for music in these creations are low, or the music is applied with less thought or effort than in the past.
Gravity Cat.jpgThe second round of finalists have been released for AdFest 2018, namely Branded Content, Design, Film Craft, Film, Integrated, Interactive, Mobile, Outdoor, Press, Print Craft and Radio.

Paul_Sidharta.jpgTCP-TBWA\Group Indonesia has appointed Paul Sidharta to the role of executive creative director, overseeing the creative duties of the agency group. Sidharta joins from JWT Singapore, where he held the role of creative director working on the global LUX portfolio.

Saumyajit Banerjee, chief executive director said, TCP-TBWA\Indonesia "We work with some of Indonesia's most innovative brands and our focus is to develop disruptive solutions for our clients helping them move and shape culture. Paul will help us achieve this, his multi market experience and deep knowledge of the Indonesia market, will amplify our capabilities and ensure we continue to challenge the status quo. We're thrilled Paul has joined the collective."

Sidharta will be responsible for driving integration across TBWA\Group disciplines and help identify and develop the agencies creative pirates.
ADFEST TRANSFORM (1).jpgHot on the heels of last year's twentieth anniversary celebrations, AdFest starts its twenty-first year by opening its doors to welcome over 1000 delegates, juries, speakers and exhibitors on Wednesday, 21st March at Peach, Royal Cliff Hotels Group, Pattaya, Thailand, its spiritual home.

The advertising festival celebrates and inspires creativity, bringing both craft and creative industries together over the four-day event. It offers a wide variety of rich content, from speaker sessions and workshops sourced from around the world to the largest exhibition of creative entries from the Asia Pacific and Middle East regions, culminating in the Lotus Awards that select and reward the best work across 18 separate craft and creative categories.
T18-SMD-Deadline-Extended.jpgThe Asia-Pacific Tambuli Awards announced today a final deadline extension for submission of entries to April 10, 2018. Additional fees apply for all late entries submitted between March 29 and April 10. Conference and Awards night will be held on June 5, 2018 at the Shangri-La at the Fort ballroom, Manila. Entry forms may be downloaded here.

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
GLR 01.jpgThe first round of finalists have just been released for AdFest 2018, namely in Direct, Effective, Media, New Director and Promo.

In the Promo category Japan dominates with 5 out of the 8 finalists, with 2 for Hakuhodo Kettle, and one each for Geometry Global, Beacon/Leo Burnett and Dentsu with one each.





Screen Shot 2018-03-21 at 9.42.00 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Traumatic experiences can sometimes lead to beautiful music in "Overdose", an entry by La Comunidad and PRIMO, both in Buenos Aires, for Billboard. It moved Eva Santos, global CCO at Proximity in Barcelona and One Show 2018 Film jury member, enough to make it her Pick of the Day.

Keith Ho.jpgDDB Group Hong Kong, in collaboration with the School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University (PolyU), has launched a tech innovation hub, Equator, in Hong Kong. The initiative engages bright, savvy undergrads - Digital Natives - connecting them with DDB and Tribal's leading technologists to develop creative solutions for clients.

DDB's tech hub, Equator, first started in Singapore September 2016. Since then, it has become a global centre of excellence for tech innovation for clients such as Samsung, Shiseido and Japan Tourism. Equator provides end-to-end technology solutions including platform engineering, mobility solutions, omni-channel commerce, data-driven marketing and the Internet of Things (IOT).
Michael Fillon.jpgGeometry Global Malaysia has appointed Michael Fillon as Executive Creative Director. He will be based in Kuala Lumpur, reporting to the agency's CEO Kenny Loh.

Fillon (pictured) joins Geometry Malaysia with the objective of fulfilling Geometry's goal of "turning brand equity into action", while aiming to introduce game-changing ideas that would help steer the agency into a direction best poised to tackle today's challenges in experiential commerce and shopper technology.

"I am indeed excited to have Michael join the Geometry Malaysia family," said Loh. "His arrival couldn't have been timelier. As an agency we are on the cusp of some amazing change and evolution. With Michael's passion for creativity and his diverse experience across a myriad of businesses he's perfectly suited to lead Geometry Malaysia into its next phase of growth. I'll admit we searched high and low for this critical position and the wait has been worth it. Michael's energy is infectious, his talent undeniable. I'm looking forward to some really great work coming out of Geometry Malaysia."
Screen Shot 2018-03-21 at 7.24.33 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

"Optical Odyssey" is a series of posters by Dentsu Tokyo for Japanese eyewear company JINS. The level of detail clearly caught the attention of Lisa Smith, VP of brand design at Chobani and ADC Brand Communications Design jury member, who chose the series as her Pick of the Day.

Tide-ad.jpglead_960.jpgIt's a Tide Ad, Nike's Breaking 2 and Fearless Girl contend for top Honor; Nike earns Bravery Award; McCann Worldgroup honored with Social Good ANDY; Top Student winner courted with job offers
The ADVERTISING Club of New York's 2018 International ANDY Awards, the first advertising creative award show of the season, and the first advertising award show to allow others to see inside the jury room, has announced this year's winners. 

McCann New York won the show's top honor, claiming the Best in Show GRANDY Award for Fearless Girl for client State Street Global Advisors. Wieden+Kennedy won the Bravery Award for Nike Breaking 2. McCann Worldgroup won the Social Good ANDY for its Immunity Charm campaign for the Ministry of Public Health, Afghanistan. The Student ANDY Award was given to Chris Petersen and Seth Mollerup of BYU AdLab for "Pests Do Not Mess with The Orkin Man."

Six Gold awards were awarded to Asian agencies.

Philip Thomas-Cannes.jpgAscential plc., the parent company of Cannes Lions, has announced that Philip Thomas, CEO of Ascential Events, will take on the additional role of chairman of Cannes Lions when long-term chairman Terry Savage leaves that position after this year's Festival in June. Previous to his current role running Ascential's Events division, he was CEO of Cannes Lions and its associated festivals for ten years.

"Philip is the obvious choice for this role, having led Cannes Lions to great success as CEO from 2006 to 2016," said Ascential plc. CEO Duncan Painter. "His knowledge of the brand and the global creative industry is unparalleled. He will of course continue in his role as CEO of Ascential Events, leading across a portfolio of brands."

Says Thomas (above): "My role as chairman will be to support managing director José Papa and his team in the strategic development of Cannes Lions and its associated festivals, offering counsel as he leads and manages the business. The role of creativity for growth and for change has never been so critical, and Cannes Lions exists to help people and businesses become more creative. I am delighted to be able to help José and his team in this mission."

Says Papa: "Cannes Lions is experiencing an exciting transformative era and we are privileged to have Philip's knowledge and vision. His involvement will ensure we continue pushing the limitless boundaries of creativity that drives business and change in the world."
CATWALK COLLISION.jpgVolkswagen China asked Goodstein's creative director Georg Warga to inject a little humor for their latest integrated campaign - Technology for Everyone. The three online videos bring back Volkswagen's trademark 'twinkle in the eye' into Chinese advertising.



Royal Carobbean.jpgDDB Shanghai has won the Royal Caribbean International account. The agency will be responsible for creativity and communication for the brand in 2018.

By appointing DDB Royal Caribbean aims to enhance its visibility among consumers and strengthen its brand awareness even further in China.

A representative from Royal Caribbean said, "Throughout the pitch, the DDB Shanghai team demonstrated incisive and accurate consumer insights in their strategic communication and creative proposal for the brand. The team's outstanding capabilities in integrating both marketing and promotion injected new vitality into our "Experience" brand positioning. We are delighted to partner with the DDB team and are very positive about the future for both parties."
Director Think Tank logo.jpgAOI Pro., one of the largest production companies in Japan, has acquired a major stake in leading SE Asia production group Directors Think Tank (DTT).

The move adds some serious creative firepower to the AOI Pro. Group network's already impressive offering, and strengthens their business across the region.

Directors Think Tank was established in Malaysia in 2007, but has since gone on to open successful offices throughout SE Asia including Singapore and Indonesia. The highly respected and regarded full-service production company has won multiple awards, and in 2017 was one of SE Asia's most awarded production company. Within DTT group there is also a production service company 'The Tankers'.
ASICS.pngSports performance brand ASICS has appointed MSL and Saatchi & Saatchi as its PR and social media partner in Singapore.
The scope of work will include PR, social media, influencer marketing and creative campaigns for the company's portfolio of brands. The joint team will work with ASICS to elevate the brands' presence in Singapore, as well as providing regional support, for the next 12 months.

Society Malaysia wins digital duties for Nestlé

Stanley Clement.jpgSociety Malaysia has been appointed for digital duties for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.
The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production.

Society Managing Director Stanley Clement (pictured left) said, "We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward."

Philomena Tan, Business Executive Officer of MILO said, "Society demonstrates a deep understanding of audiences against the digital landscape, and they truly "get" what consumers are doing digitally. We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership."
Hin.jpgTay Guan Hin is the Global Executive Creative Director for J. Walter Thompson (pictured centre) and here's his judging diary from the Art Directors' Club and the One Show.

Five days ago in Washington Dulles airport, I had been trying to sleep along three uncomfortable steel chairs with my old computer bag acting as my 'comfortable' pillow at 3 am. Patiently waiting to catch my next flight at 7 am. After flying for over 30 hours from Singapore what's another eight more hours till I reach Punta Cana, the place where the Art Directors' Club and the One Show judging takes place.
Adam O'Conor.jpgMichael Houston, Worldwide CEO of Grey Group, has announced that Adam O'Conor, one of China's most accomplished advertising industry leaders, is joining the agency as Chairman and CEO of Grey Group Greater China.

O'Conor has served most recently as President, Ogilvy & Mather Group, Asia Pacific, Hong Kong, overseeing global brand management in the region, capping a stellar two-decade long career at the agency.
"Adam O'Conor brings a tremendous track record of success to his new role at Grey," Houston said.  "As a key architect of the Ogilvy network in Asia, he has demonstrated vision and dynamism in building brands across all communications channels. He has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.  Most importantly, Adam is known to be a champion of creativity, which aligns perfectly with our Famously Effective ethos.  His appointment is a clear signal of our ambitions to aggressively pursue growth and expand our reach and resources in China."
"I've watched Grey's transformation into a global creative powerhouse over the past decade and I'm delighted to become a part of its leadership team for the future," O'Conor said.  "Working closely with Michael, we intend to take Grey's China operations to the next level as a center of innovation for our clients and growth for the network in the years to come."
Raymond.jpgTo showcase its 'All Black collection', Raymond Limited has introduced a new film titled 'It All Begins with Black'. With an unconventional take on the colour black, that's quite unlike any fashion film ever seen, the 75-second TVC is a poetic ode to black fabric that's deep, raw and surprising, with an unexpected revelation in the end. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

Dettol Germbusters.jpgA total of 157 entries have emerged as finalists and will be contending for metals at the 2018 APAC Effie Awards.

India leads the way with 33 finalists followed by China with 17 and Singapore with 14.

Malaysia and Japan have 10 finalists each and The Philippines and Hong Kong have 6 each. Thailand has 3 finalists whilst Bangladesh, Pakistan, Vietnam and South Korea all have one finalist each.

From India, Medulla Communications and Ogilvy lead the agency pack with 6 finalists each followed by McCann Worldgroup with 5.

The finalists are determined after two rounds of rigorous deliberations by some 200 of the most talented and experienced Jurors from across the region. This year's awards are headed by the Awards chairman, Charles Cadell of McCann Worldgroup, and 8 heads of jury - David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald's.

VIEW THE FULL LIST OF FINALISTS - apac-effie-2018-finalists(1).pdf
Sonia Voirol and Daisy Chen.jpgWhen Grace Blue opened its doors ten years ago in London, its vision was to be the best global headhunting business focusing on the media and communications space.

To be the best requires creating the values of a business that is brave and inventive and cares about placing leaders who can really grow businesses.

The best requires creating systems and a rigorous process which ensures no stone is left unturned to find the very best candidates for each and every leadership role. The best requires a truly global operation.

Now with offices in New York, Singapore, Mumbai, Hong Kong and Shanghai, the Grace Blue Partnership is delighted to announce that Daisy Chen (pictured above right) and Sonia Voirol (left) will be joining as Directors of the Shanghai and Singapore offices, respectively.
ENO.jpgFun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food has become an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

Enter ENO. With its claim of getting to work in just 6 seconds, ENO has led the fight against unsavory bouts that can hijack occasions of joy and celebration.

Praveen Das.jpgDream11, India's Biggest Sports Game has appointed Happy mcgarrybowen to create their new brand identity. Happy mcgarrybowenwill be responsible for redesigning the brand's logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.
For the record, Dream11 is India's Biggest Sports Gaming platform with 2 crore+ users playing Fantasy Cricket, Football, Kabaddi and Basketball. A Game of Skill, Dream11 offers Indian sports fans a platform to showcase their sports knowledge. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is also the Official Partner of the top sports leagues in the world such as the Hero CPL, Hero ISL and NBA.
Vikrant Mudaliar, CMO, Dream11 said, "We found Happy mcgarrybowen's design strategy true to our brand's ethos, and their experienced team came with a dynamic & youthful vibe - everything that we wanted to take our brand identity to the next level."
AdFest party invite 2018_Low.jpgCampaign Brief is again getting into the spirit of AdFest with our annual Legendary Sunset Party at this year's festival.

Join Campaign Brief, London International Awards, Fin Design + Effects and The Gunnery poolside for 2 hours of drinks, networking and friendship at the Infini Bar overlooking the magnificent sea views at the Royal Cliff Beach Hotel in Pattaya, Thailand.

This is the 8th time we have hosted the event and if you are attending AdFest this year, please come along and enjoy the hospitality.
Kidlat CBA 1.jpgMcCann Philippines had a great night at the annual Philippine Kidlat Awards recently with a strong showing that ended with them being named Kidlat Agency of the Year.

Held at the Subic Bay Convention Center as the culminating event to the Philippine 4A's Ad Summit, the Kidlat Awards is recognized as the premier local creative show in the country and is operated by the Philippine Creative Guild.

McCann Philippines finished ahead of TBWA and J. Walter Thompson which finished 2nd and 3rd respectively. McCann took home seven gold, six silver and two bronze trophies. The bulk of its wins came via its multi-awarded Nestlé Maggi "Dim Dads" and Fully Booked "Lives" radio campaigns which had already won Silver and Gold at Cannes along with more metal honors at the Clio Awards, London International, Spikes and AdStars.
IMG_4128.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matthew Sharp Fera, creative director, McGarry Bowen, Chicago.

Winner: BBC Three: The Perfect Day. Yes, we've heard this wonderful Lou Reed ballad from 1972. Yes, it features beautiful images of diverse individuals. However, this spot offers something much more than just a new take on a classic track. It acts as a platform for these memorable faces and voices to share their stories and on a channel that's as unique as the lyrics. READ ON...
Carles Puig.jpgGrey Group Singapore has appointed Carles Puig as their Executive Creative Director. Working closely with Tim Cheng, Chief Creative Officer, Grey Group Singapore, he will be responsible for the creative output for all their key accounts and creative projects.  
Originally from Barcelona, Puig (left) has played a pivotal role as General Creative Director at Grey Chile, and Grey Peru - their two key offices within the Latin American region. Under his creative leadership, Grey Chile was recognized as one of the most-lauded agencies with a client roster which included: Coca-Cola, Miller Draft, Audi, Pfizer, Sky Airlines, and HDI Insurance.
Prahlad_Raj.jpgCreativeland Asia, one of India's most respected independent creative companies has brought on board, legendary ad film director Prahlad Kakkar as Creative Mentor for the Group.

Kakkar's mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic marketing communications projects as well. Prahlad will also play an active role in the content division Creativeland Pictures, which is gearing up to create more original content for OTT video platforms, after its first docu-series "The Legend of Jagannath" made its debut on Netflix last month.

Clemenger Group ANZ @ SXSW Wrap Up

Screen Shot 2018-03-16 at 1.05.41 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they have brought daily updates for Campaign Brief readers, featuring only the very best of the conference.

In comparison to previous years, SXSW 2018 showed a lot less of the weird and out-there technology we'd come to expect, instead focusing a lot more of how existing technologies are already being applied and what the future uses of these technologies might look like.

Some underlying themes of the conference were brought up in different iterations across talks spanning very different topics, highlighting the fact that there are significant common threads rearing their heads in the midst of the technological shift we are only just beginning to enter and understand.
Matt-Eastwood.jpgAfter four years at J Walter Thompson Aussie expat Matt Eastwood has departed the worldwide chief creative officer role to pursue other opportunities.

Says Eastwood: "I am incredibly proud of what we achieved creatively during my tenure at J. Walter Thompson. Having assessed my personal and professional goals, now feels like the right time to move on to my next adventure."

Eastwood, whose role will not be replaced, joined in 2014 from DDB New York, where he was chief creative officer. Prior to Eastwood, the worldwide CCO role at J Walter Thompson had been vacant since fellow Aussie expat Craig Davis departed in 2009.

Under Eastwood J Walter Thompson has moved from 15th in the Gunn Report to 7th for each of the last two years; from 14th most awarded network at Cannes to 7th. The agency won more Lions in 2016 than ever in the 152 year history of the company (80 Lions/122 shortlist); was the 2nd most awarded network at D&AD last year; was network for the year at Dubai Lyn; was Health Network of the Year at Clio and 5th most awarded network overall last year.
YOUNG LOTUS TEAMS 2018.jpgFifteen teams from 15 cities, including the first team from Cairo, will participate in the Young Lotus workshop at AdFest 2018.

ADK has come on board to mentor this year's teams from Bangkok, Cairo, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Shanghai, Singapore, Taipei and Tokyo.

"Young Lotus is one of the few mentoring programs that gives young creatives the chance to step out of their comfort zone to be mentored by the world's best advertising leaders," says Jimmy Lam, President of AdFest. "It's always a tough, yet incredibly rewarding experience for the participants, and it's one of the programs we're most proud of AdFest. This is the first year ever we will have a team from Cairo participating in the Young Lotus workshop, which is another milestone for us."
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended by three weeks to THURSDAY 22nd MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
3. AD STARS 2018(verticla).jpgAd Stars is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries (free of charge) to the 11th Ad Stars Awards before 15th May 2018.
Established in 2008, Ad Stars received 21,530 entries last year, cementing its arrival as one of the biggest international advertising festivals in the world. Whereas other global festivals earn profits from entry fees, Ad Stars is free to enter, and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

At last year's festival Clemenger BBDO Melbourne and Colenso BBDO New Zealand walked away with the two US$10,000 Grand Prix of the Year awards. Clemenger won for Transport Accident Commission's 'Meet Graham' campaign and Colenso's won for Pedigree 'The Child Replacement Programme'.
With the theme 'Connect!', Ad Stars 2018 will run from 23rd to 25th August at Bexco (Busan Exhibition and Conference Centre) in Busan, Korea.

Richard Donovan's SXSW Diary #2

Screen Shot 2018-03-16 at 9.19.46 am.jpgRichard Donovan (left), creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Here Donovan wraps up SXSW.

All good things must come to an end.

And Thursday morning in Austin feels just like that.

The orange interactive lanyards have all but disappeared and while there are more green music lanyards around, it's nowhere near the numbers. I'm going to squeeze what I can out of my platinum lanyard in the next 24 hours, but it feels like the party's over.

Of course, as a creative, SXSW always felt a bit like a party I was crashing. This is technology heaven and these technologies have completely upended our game after all.

New York Festivals reveals Film Craft exec jury

NYFA_2018_filmcraftjuryimage (1).jpgNew York Festivals International Advertising Awards will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft executive jury.

This discerning panel of film professionals dedicated to the quality and aesthetics of the filmmaking process will assemble together in New York City on Saturday, April 21st and Sunday April 22nd to review all shortlisted Film Craft submissions selected by New York Festivals grand jury. Together they will decide the Film Craft entries worthy of being called the World's Best Advertising.
INTRODUCING LIVE JUDGING OF THE ADFEST 2018 INNOVA LOTUS FINALISTS.jpgAdFest has unveiled the companies who have made the INNOVA Lotus shortlist: McCann Worldgroup Mumbai, Colenso BBDO Auckland, TBWA\Shanghai, TBWA\Hakuhodo Tokyo, McGarryBowen Shanghai, INNOCEAN Worldwide Seoul, Hakuhodo Inc/ TBWA\Hakuhodo Tokyo and BBDO Bangkok Bangkok.

For the first time, AdFest has invited representatives from each company to present their work in person to this year's Jury Presidents. This live INNOVA shortlist presentation will take place on Day 1 of AdFest 2018 (Wednesday 21st March) from 9:30am to 1pm, and delegates at AdFest 2018 are invited to watch each company present their work.
Screen Shot 2018-03-15 at 7.46.53 am.jpgFuture Lions 2018, AKQA's global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries.

Competition entries are now invited from students across the globe. Entries can be submitted digitally until 18:00 GMT on 18 April 2018.
Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible three years ago. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.

Visit for further details about the 2018 Future Lions competition and how to enter.
Clean light hand soap.jpgNorovirus, or the 'winter vomiting bug,' is highly virulent. A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection. People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One Bangkok developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds.

Brick Book.jpgThe role of play in the early childhood development is indisputable. Aside from benefiting the physiological development, play has the power to unlock learning in a child, enabling the kid to learn new skills and support academic learning.

Capitalizing on the power of play in learning, Little Village Pre School in Singapore partnered with Geometry Global Singapore to develop the very first Brick Book Learning Kit. A learning tool that utilizes Lego bricks, teaching guides and specially designed games, the Brick Book uses play to hone creativity, impart skills such as problem solving and teach basic mathematics to pre-school students.


Spikes Asia names Joe Pullos Festival Director

Joe Pullos.jpgSpikes Asia Festival of Creativity has appointed Joe Pullos in the role of Festival Director.

Pullos (pictured) is a highly experienced commercial leader having worked in the advertising industry for more than 17 years in senior sales and marketing leadership roles within the region. His extensive client and publisher-side experience means Pullos has a tremendous understanding of the trends and issues affecting the advertising landscape today.

Pullos said, "I'm absolutely thrilled with the opportunity to lead the premier creativity event in Asia Pacific. It's exciting to be charged with the continued evolution and growth of Spikes Asia and I'm really looking forward to working closely with the creative, media and client communities throughout the region. I'm committed to delivering an awesome festival that not only celebrates the best in creativity and effectiveness, but also delivers the unforgettable experiences our audience deserves."
Peter Bosilkovski (1)-thumb-400x381-278547.jpgWPP AUNZ has today announced Peter Bosilkovski has been appointed as regional CEO, Australia & NZ for Y&R, based in Sydney. He replaces Phil McDonald who has resigned from the agency, as covered by CB yesterday, to pursue other opportunities.

A highly respected and experienced leader, Bosilkovski joins Y&R following his departure as CEO at Leo Burnett Sydney where he worked for nine years, during which time the agency was named AFR's 4th Most Innovative Company in Australia, Adnews & AWARD Agency of the Year, 6th Ranked Creative Company in the World (Gunn Report) and Cannes Lions Media Agency of the Year.  He began his career at J. Walter Thompson, and has since been involved with a raft of leading brands and award-winning work.
Reactland.jpgNike reinvented cushioning with NIKE REACT technology for the new Nike Epic React running shoes. It's a shoe that combines bounciness and softness, while keeping it extremely light and durable. But how do you communicate all of these characteristics to the consumer during a 3 minute in-store trial?

Screen Shot 2018-03-15 at 6.56.28 am.jpgThis is a One Show pick of the day from One Show and ADC judging.

Sonal Dabral, vice chairman, group chief creative officer of Ogilvy Mumbai and One Show Film jury member -- had plenty of nice things to say about "Anti-Manifesto" a very meta workhorse of a spot by Arnold Worldwide for Jeep Wrangler.

Chivas Regal NBA.jpgIndependent agency Impero has designed a series of CGI videos to support the Chivas Regal NBA sports league partnership in China. In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal. Impero, were the creative agency responsible for the series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.

Cello.jpgBIC Cello, India's leading manufacturer of writing instruments, has launched a short film aimed at illustrating the change of perception of parents in exams time after having taken their selves the same exam.

The short film commences by portraying a scenario on how parents, unknowingly pressure their children to perform better. Cello pens is aware of the fact that this will only create more stress and anxiety in the child's mind. To reveal this truth, Cello Pens has come up with their campaign, "Surprise Test". In this video the parents of kids going to St. Albertus High School are asked to take the same exam that their child is taking - 6th graders mid-term test. While taking the test, they experience the level of stress that their kids go through. They realize that their constant pressure on their kids to get good marks only leads to creation of extra stress. The surprise test leads to a change in their perception and belief that 'Encouragement works better than Pressure'.

Yusuke Sato.jpgYusuke Sato, from Creative Planning Division 5 in Dentsu Inc., has been named the 2017 Creator of the Year by the Japan Advertising Agencies Association.

The purpose of this annual award, which was established in 1989, is to publicly recognize the most outstanding work produced by a creative professional from any of the Association's member companies. This was the 29th time that the Creator of the Year award has been presented and the 27th time that a Dentsu creative has won this award.

Looking over the past year, Sato (pictured left) has been credited with the development of integrated marketing communications through TV commercials, web content and live marketing that contributed notably to the deep, rich quality of a number of iconic brands. Accordingly, over the year he was regarded the most talked about creator and was the clear favorite for this year's Creator of the Year.
SXSW Day 5.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The end of content

Rather doom and gloom (read: clickbait) title, but Founder and CEO of GIPHY Alex Chung had a serious case to make. After strolling out to the podium and taking a photo of the audience with a retro-looking camera, Alex Chung boldly stated that "text is a bad compression format". It simply takes too long to type out exactly how we're feeling or communicate an emotion. Text lets you share a description, but a GIF shares an expression.
IMG_20180314_120332_883 (1).jpgJess Wheeler (left), associate creative director at Fenton Stephens has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Can drones combine art and science?

Drones are undoubtedly a cool piece of tech. They've basically given DOP's wings. And every day they're being taught new trades, such as how to build houses and bridges, play air tennis and disappear into thin air before crashing into some stranger's backyard on Boxing Day.

Drones have also been unceremoniously responsible for raining death. But can they be used for art?
Screen Shot 2018-03-14 at 12.06.01 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Branded Cities: Can we avoid an urban dystopia?

Cities are emerging as labs of innovation. Governments are struggling to manage the rapid pace of change, while brands push to play a greater role in developing urban environments. Branded cities are unavoidable, according to Trevor Hardy from The Future Laboratory.

The question is: where will our urban environments end up? A branded utopia or commercial dystopia? There are three ways developments could go: Preferred, Probable and Potential.

Richard Donovan's SXSW Diary #1

Screen Shot 2018-03-14 at 12.23.38 pm.jpgRichard Donovan, creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Donovan is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

7 days of FOMO.

Right now, even my dreams are panicked.

The jet-lag is partly to blame. And the cranberry tequilas at last night's pop-up bar certainly didn't help.

But it's really down to all the choice. The overwhelming, panic-inducing volume of choice.

Each hour there are dozens of talks to choose from on anything from film making to blockchain. Some you can stroll into two minutes before they start, some you have to queue for an hour or more just to stand a chance of getting in.
donate for birds.jpgCurrently one species in seven of wild birds, a barometer of the preservation of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem, significantly impacting the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, which carries out social environmental conservation under the keyword sustainability, is using the world's most prevalent bird, Twitter, to set up a project to improve the social environment while saving wild birds, and has released the world's lightest WebGL site and an IoT-adapted illustrated book using Twitter's design method. The site and book allow users to donate money, in accordance with their use of Twitter, using $Cashtags. Those who wish to quit or take a break from Twitter can donate their Twitter account for a certain period to help spread the word.

powerlessqueens.jpgSee what happens in this spot via WATConsult Mumbai when you take away the power from the most powerful piece on the chess board. Take the #PowerlessQueen Challenge, with Project Nanhi Kali as they #EducateTheGirlChild and empower the queens of tomorrow.

Paro.jpg"Paro" follows a girl's journey as she secretly nurtures her passion for story telling in this campaign by HP Studios/Simple Creative India released for International Women's Day.


Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks when is stupid not stupid?
Just recently, a photographer friend and neighbour (okay, it was Gareth Brown of Blow Up in Hong Kong..plug plug..) pointed me in the direction of some, er, interesting outdoor ads he'd seen out and about.
Now I always think that the outdoor environment is often a better gauge of the health of local advertising in any market than what you encounter online or in print. Because it's out there around us every day and very visible. Or as is the case of most of what we encounter, invisible.
baby's first cry.jpgA study by researchers in China showed that 98% of mothers experienced parenting stress. When stressed, the body produces a hormone called Cortisol that increases especially when mothers are caring for their babies. In conjunction with International Women's Day on 8th March 2018, collaborating with Shanghai International Medical Center, Shanghai Dentsu launched a new project called "Your Baby's First Cry".

AIA.jpgIf you're an insurance company, what would you do for your 70th anniversary?

Well, if you're AIA Malaysia, you would commemorate it in a manner that's as distinctive as your history.

The insurance institution teamed up with Leo Burnett KL to produce a 70th anniversary video that celebrates the company's past while looking excitedly to the future. That might seem pretty standard for a corporate history video - until you learn that it takes place entirely on an escalator.

javier-campopiano-hi res (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Javier Campopiano, chief creative officer, Saatchi & Saatchi, New York.

Winner: It's got to be Apple Welcome Home. There are so many reasons, from the craft to the soundtrack to the amazing dance performance. This is the kind of ad that from time after time helps us reconcile with film in its purest form. No funny dialogue, no animals speaking, no slapstick comedy. There are less and less of these, therefore I always welcome them. Conceptually speaking, it captures in fantastic fashion, that feeling of companionship that these home devices can provide. It's not just about music, otherwise this could be just any Sonos ad. It's about this strange new type of relationship we are establishing with technology and how it can be welcoming and warm and even healing in certain situations. The ad expresses all this with a level of craft that certainly will make it a strong contender for the awards season. READ ON...
Screen Shot 2018-03-14 at 6.28.11 am.jpgCampbell Arnott's has today announced the appointment of Publicis Groupe as the key agency partner for Asia Pacific (APAC) - Australia, New Zealand, Malaysia and Indonesia - across creative, media planning and buying, digital, public relations and shopper marketing.
Screen Shot 2018-03-13 at 9.48.58 am.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.
2018 Emerging Tech Trends Report
Amy Webb, founder of Future Today Institute--a Washington DC-based think tank--presented her predictions for the not-too-distant future.

Identifying the 10 key sources of all future change, Webb's presentation ranged from 'Government' to 'Wealth Distribution' to 'Media'. This may sound like a lot - that's because it is.

So, to frame her predictions and give a little context, Webb ranked her future horizons (10, 15, 25 years) under three 3 categories:

Optimistic, Pessimistic and Catastrophic. 
Sorry to be party poopers, but Webb rates the likelihood of an optimistic outcome as zero. Ouch.
Screen Shot 2018-03-13 at 7.04.02 am.jpgJess Wheeler (far right), associate creative director at Fenton Stephens has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

AI: Friend or foe?

I'm always fascinated by listening to experts on artificial intelligence, as I can't think of another topic so heavily spoken about that always ends at the same juncture - 'we have no idea'.

Half are utopian, half are dystopian, and when the programmers and coders behind the movement can't explain some of the outcomes we're seeing, it's easy to see why such a rift exists.
SIA_Film_Forest1.jpgSingapore Airlines has launched its new campaign, 'Making Every Journey Personal', reinforcing the brands' commitment to service excellence, and making every customer feel special, regardless of the class in which they travel.

Created by TBWA\Singapore, the campaign conveys the sense of an immersive personal journey that many customers experience when travelling with Singapore Airlines.

Screen Shot 2018-03-13 at 11.12.16 am.jpgVisit Victoria has today unveiled a new China campaign via BBDO Shanghai, fronted by rising Chinese actor Li Xian.

The campaign translates to "Melbourne, a place that is uniquely special in its own way" and marks a new phase of the state's marketing strategy in China. It emphasises key tourism offerings in Victoria including food and wine, festivals and events, arts and culture, nature and wildlife, and highlights Melbourne's distinctive travel offerings.


Isobar expands Commerce Practice to India

Thumbnail image for Jean Lin (left) and Jane Lin-Baden (right)-small.jpgIsobar has launched the Commerce Practice in India, following the launch of Isobar's global Commerce Practice in July last year.

The expansion of the Commerce Practice in India will see it become a commerce centre of excellence, delivering end-to-end commerce experiences for clients, through integrated platforms and solutions that are informed by local insight. This addresses a growing demand for commerce solutions from clients in India, where India's e-commerce market value is projected to grow by 30% annually to a total of USD 200 billion by 2026 according to a Morgan Stanley report.
Bruises Can Be Good copy.jpgIsobar India launched a thought-provoking campaign #BruisesCanBeGood on International Women's Day. Launched with a social experiment, it makes a compelling statement on societal insights.
According to the National Family Health Survey (NHFS-4), one in three women in India faced domestic violence from the age of 15. #BruisesCanBeGood is a strong statement that brings to light the harsh reality and prevalent mind-set of society by involving a real audience. By highlighting the prevalence of violence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real martials arts fighter as a protagonist, the social experiment further underlines the brand's overarching communications for women: #FitToFight.
Andrew Krasser and Guan Hin Tay.jpgAndreas Krasser is Head of Strategy & Innovation at DDB Group Hong Kong (pictured left) and here he extends his 2018 APAC Effie Judging Diary: "Ok, just one beer!"

An eye-catching fish tank, a pantry to die for, and a sea of computer screens displaying complicated bar graphs, and lots and lots of flickering numbers no one could ever possibly understand. Yes, I'm back at Bloomberg Singapore to judge the APAC Effies.
Clemenger BBDO Australia_SXSW 2018-WEB.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The Anatomy of a Trend

When Carla Buzsai started off by saying "Anna Wintour knows nothing about trends", the whole room was hooked. But, considering she's the founding editor-in-chief of Huffington Post UK and now Managing Director of WGSN, a leading trend forecasting company - she can back it up.

Carla discussed how WGSN discovers and defines upcoming trends - the laborious global research (largely ethnographic) that they all bring together, put on post-its, reshape, interrogate and reform again and again and again.

Jess Wheeler's SXSW Diary #1

28958839_10155005293995044_1593585106226774016_n.jpgJess Wheeler (left), associate creative director at Fenton Stephens Sydney has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

First impressions

This is my first time in Austin, so before delving into the nitty gritty I thought I'd share my first impressions of the city that revels in 'being weird'. It's definitely a unique place. On the advice of some seasoned pros, I chose to stay in East Austin and haven't regretting a second of it. There's a bizarre, almost 'lord of the flies', vibe about it. Similar to what you might experience in Berlin, but completely different at the same time. Old decrepit weatherboard houses adorned with rusted Americana signage that you soon realise is an indicator that, in fact, there's some kind of business in there. Big vacant blocks of land with nothing but dirt, a few benches and a couple of banged up converted trailers or vans selling tacos or BBQ. Sometimes it almost feels like you're wandering through a town from one of the post-apocalyptic Fallout games, such is the ramshackle nature of how the place is put together. But the charm is immediately evident. Because you never know what you'll come across next. I haven't seen a single 7-11 yet. One house I stumbled past had some tables and chairs on the patio and a sign saying something like 'Jimbo's Sports Bar'. And it was an actual bar. Imagine trying to pull that off in one of our councils. You wouldn't last a day. I guess this must be that 'freedom' thing we keep hearing about. But on to the festival.
FINAL FOUR SESSIONS.jpgAdFest has unveiled its final four sessions, which complete this year's Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March) programs. ADFEST 2018 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand, and the full program can be viewed here.

A.I.DEA - Riding the Wave of China's Tech Revolution, presented by Adams Fan, Founder & CCO of F5 in Shanghai
Wednesday 21 March, 3:15 pm
One of China's most awarded creative leaders is coming to AdFest 2018 to explain why China will play a leading role in the AI revolution. "AI relies on machine learning, which is fed by data. There are 750 million mobile users in China, and tech companies are heavily investing in R&D. As a result, China will match the West in three years when it comes to AI," explains Fan, who is Founder and CCO of F5, Shanghai. Showcasing uniquely Chinese case studies from Alibaba, Tencent and Baidu, Fan will explain how Chinese brands are using tech to push creative boundaries. Fan's creative credentials are impressive: he was the most awarded Chinese creative leader at the 2017 Cannes Lions awards, winning three Lions for Baidu's "Know You Again" campaign.
Winn Everhart 2.jpgThe Asia Pacific Tambuli Awards has appointed Coca Cola Phils. President & General Manager Winn Everhart (pictured) to the 2018 Overall Executive Jury, chaired this year by Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide. 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
The pioneer award show globally that honors meaningful brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Bruce Watt.jpgFormer Y&R regional creative director Bruce Watt has joined James Kenneth Koh Executive Search (JKK) as a headhunter specialising in the creative area.

With over 25 years worth of creative experience Watt will work together with Merwin Chew placing mid to senior level creatives in the region.

Watt (pictured rear centre) has worked in London, Hong Kong and Singapore for Saatchi & Saatchi, FCB, Publicis and Y&R. Prior to joining the team at JKK, he was Regional Creative Director with Y&R Singapore working on Caltex Asia Pacific and the M1 account, amongst others.

James Koh, CEO of JKK said, "We are super excited to have Bruce join us.  He has the stature, the respect of the creative community and he will know what clients are looking for as he has been a practicing creative for the last 25 years. On top of that he is a super nice guy.  We are looking to own the creative patch - now that we have both Bruce and Merwin working on it."
01f31bb.jpgBy Mike Davison (left), creative director, Colenso BBDO

This question has been on my mind for a while. I'm 48 and was brought up in the advertising era of ponytails and Porsches. We'd make a 3-image magazine and billboard campaign along with a TVC. Everyone would see it, so we'd spend time on the detail. Job done.

I don't have to describe the 'now', except to say time has shrunk and so have our attention spans.
There's absolutely no doubt in my mind that jaded punters appreciate love when they see it, or maybe they just feel it when they don't. The soul-searching tenacity required to reduce an ad down to its' lovely bones normally shows and is appreciated - mostly subliminally.

Damon Stapleton: Advertising. Respect the pain

nike-nothing-beats-a-londoner-index.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

'Jealousy is just love and hate at the same time.' - Drake

I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to a job interview I had in London.

Bestads passes the 190,000 members mark - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 190,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

Gun Control.jpgTo say the facts around guns and gun deaths in the USA have been well documented would be something of an understatement.

The lists, the graphs, the pie charts - It's endless. The data has been cut every which way. There is one fact that is common to all this common sense fact and data - They don't make many Americans change their view on guns and gun control. They are fully aware of all the facts but still unmoved by them.

So how does one move them? Rather than more facts, perhaps more emotion will go some way to changing their minds.
Bournvita.jpgWith exams around the corner Ogilvy & Mather Mumbai and Bournvita decided to set up a Clearance Sale. When curious shoppers walked in, they experienced the unexpected, changing the way they looked at exam time.

GOVT Singapore.jpgGOVT Singapore has added two seasoned creative leaders to its growing agency.

Creative Director Pradeep D'Souza (pictured right) joined from DDB Singapore late last year, bringing with him a wealth of leadership experience, having worked on accounts such as RSAF, Manulife, KeppelLand, the Breast Cancer Foundation Singapore and more in an illustrious, award-winning career spanning over 17 years.

D'Souza leads the charge on accounts such as The National Gallery, Virgin Active and Unilever amongst others in the agency.
negative stains.jpgSociety often places great demands on women, expecting them to live up to standards that are often not asked of men. Women are expected to be decent wives and extremely patient mothers who can keep their homes clean, raise well-behaved children, and remain beautiful and cheerful when their partner comes home at night, no matter how tired they are. Society is often harsh on those women who fail to live up to expectations - "kababaeng tao", accusers would say, as they are judged, or even ridiculed or bashed in social media, for breaking traditional expectations.

Women hashtag Men.jpgAmong the big conversations that are keeping us busy these days is the one on gender equality. 'Women are equal to men' has been at the centre of many discussions and communications. On this International Women's Day, Hyundai India joined the ongoing conversation on around gender parity, only to give it a never before twist.

IWD Heels of Steel 9.jpgBBDO Singapore has launched the 'Heels of Steel' initiative - a series of events by prominent female business leaders aimed at inspiring and accelerating the progress of women in the workplace.

Rebecca Nadilo, Head of Planning and one of the organisers of the event says, "Heels of Steel is a positive and empowering conversation about equipping young women - and men - with the knowledge that you usually only gain over years of experience but would actually be incredibly valuable to know at the start of your career".

Catalogue Theme Page.jpgThis Women's History Month, Wieden+Kennedy Delhi reveals a provocative campaign for India's largest airline, IndiGo. With a series of zines that feature in a special edition of IndiGo's in-flight catalogue, the #MarchOn campaign has been live at airports and on social media ahead of March 8, International Women's Day.
Each zine addresses a prevalent cultural norm or attitude regarding gender roles, and aims to normalise the conversation surrounding equality. "From debunking the idea of 'allowing' women to work to commenting on how women should really look, these zines portray the ideal situations in a matter-of-fact manner," says Nainan Chopra, writer.
The campaign draws inspiration from the universal theme for International Women's Day 2018, #PressForProgress. A strong call for action, #PressForProgress encourages people, companies and organisations to involve more people in dialogue and discourse as a means to get them to think and act in a gender inclusive manner.
Unreasonable.jpgFor the second year running, Anomaly Shanghai has marked International Women's Day with a provocative piece of content.

Having spoken with many women, they identified that a key barrier to women starting up their own companies, was the fact that they are often forced to make a choice between starting a family, or starting a business. Investors will even go so far as to not invest in them if they are concerned that they will not be "fully" committed to the business.

Claudia + Colonel Logo.jpgSociety Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year's International Women's Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders.

Load Mat Lo.jpgYoung women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future. Bajaj Almond Drops works towards busting this age old myth that oiling is a messy affair. This oil offers a solution by providing a light, non-sticky, hassle free way of hair oiling, with the benefits of almond oil & 300% vitamin E nourishment.

Ram Hariharan.jpgPublicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the Head of Creative. Hariharan will be based out of Mumbai and will report to Bobby Pawar, MD & CCO - South Asia, Publicis India.

As the creative head of Mumbai, Hariharan (pictured left) will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Hariharan joins Publicis from Ogilvy India where he was the Senior Creative Director.

A creative veteran with an enviable experience spanning more than 18 years, Hariharan has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Hariharan has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.
Olay.jpgThis Women's Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today.

Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that "the number that defines a woman is not her age, but her fearless story".


Kat Mercer: Here's to all the crazies

ABo7OCw0_400x400.jpgSydney-based creative director and copywriter Kat Mercer dedicates this poem to all the women in advertising for International Women's Day.

Here's to all the crazies.

To all the brave women who dare enter this boy's club.
And to all those who stuck it out.

Here's to all the mums juggling kids and a career, in an industry not supportive of it.
And those who decided to leave it and never come back.

Here's to all the lady directors who've had to work twice as hard to get there as their male counterparts.
And those still trying to get there.

Here's to every woman with big enough balls to join a creative department full of them.
And those who showed them when they got there.
69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 has been extended. Entries must be in by tomorrow - Friday 9 March.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

Where are the boss ladies.jpgIris Singapore has partnered with Where Are The Boss to launch a social campaign that asks the industry to name check females in advertising that they have benefitted from and why.
"The truth is we often say the most complimentary things about the people we work with behind their backs, we were inspired by Mara Lecocq's call to the industry to shower their praises and so asked them to partner with us to further push their mission forward," says Sorcha John, MD of Iris Singapore.
WhereAreTheBossLadies is an online database which collects the names of women in leadership from all facets all the industry. Started by Mara Lecocq, a freelance creative director, the idea started as a personal passion project to find her first female boss after 13 years in advertising in 3 different countries and in response to issues such as CES being unable to find women in executive roles to speak at conferences.
kumar pic.jpgKumar Suryavanshi, former Senior Creative Director at Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi as Executive Creative Director. He will be reporting to Delna Sethna, Chief Creative officer, L&K Saatchi and Saatchi.

His known work includes Mahindra Commercial Range film Taqdeer Badal de, Cadbury Oreo, HDFC life, Marico Nihar Shanti Amla, Parachute Men and the Dumb Charades Child Abuse film.

Sethna said, "We're very happy to have Kumar on board; with his enthusiasm for his craft I'm hoping this will spread infectiously through the agency."

Suryavanshi (pictured) said, "I'm thrilled to join L&K Saatchi. It's a very fertile place with a tremendous potential for cutting edge creative work. When I met Delna, I was very impressed with her vision for the company and I'm eagerly looking forward to working with her to create some really great campaigns across the region."
Knorr.jpgIn cooperation with MullenLowe Group China, Unilever's Knorr has launched a new CNY campaign to showcase the love through cooking for your family. Chinese consumers traditionally buy their parents gifts to show appreciation and respect during Lunar New Year, but for many in this reserved culture, they have trouble expressing their real love and gratitude to their mom and dad.

VIEW THE SPOT (in Chinese)
Teaser@2x.jpgThe Asia Pacific Tambuli Awards has recently announced the launch of the Tambuli Scholarship Fund. An award show organized by the University of Asia and the Pacific (UA&P) School of Communication, deserving students in the Integrated Marketing Communication (IMC) program of UA&P may avail of the Tambuli scholarship. Each year, part of the proceeds from entry fees to the awards will be set aside to help build the scholarship fund. The Tambuli scholarship program is an initiative meant to help prepare future talent for the marketing communications industry across Asia Pacific.
Blind_Faith.jpgIsobar India has launched the 'The Blind Faith Upgrade' a kit that enables hotels to transform any of its rooms into a visually-impaired-friendly room.
First introduced at Hotel Ramada, Ajmer in Rajasthan, the Blind Faith Upgrade Kit uses innovative design to provide customer service for the differently-abled traveller as well as create business opportunity by supporting accessible tourism.

Oat_AP_1.jpgAdParlor Asia Pacific has appointed a new Country Director in Thailand, Suppakit Limboonsong. The appointment is part of AdParlor Asia Pacific's wider plans to continue expanding its capabilities and presence in the region.
Limboonsong, former General Manager at Spark Foundry (previously known as MediaVest), joins the team with over 12 years of expertise in market insights and research to better drive strategy and integrated media planning. At AdParlor Thailand, Limboonsong (pictured) will be responsible for driving new business acquisition, in addition to the development of new creative and technology services, to better serve clients in the market.

PROTOCOL Singapore picks up five new clients

KELVIN KAO.jpgSocial media agency PROTOCOL has announced five new business wins in the first quarter of 2018. The new additions to the agency's client list are Starhub, Raffles City and F&N Seasons for the Singapore market, as well as Canon and Club Med for the Asia region.

PROTOCOL Managing Director Kelvin Kao (pictured left) said, "We are delighted and would like to thank our clients for entrusting their business to us. We're very much looking forward to earning that vote of confidence by doing world-class work in the months to come."

For Club Med, the agency oversees social media strategy and content creation for 3 resorts - Club Med Tomamu in Hokkaido, Club Med Kani in the Maldives, and Club Med Bali.
B2S.jpgThese days lots of people have changed from working by hand with traditional stationery to utilising computer programs and digital devices. This caused a decreased amount of sales for B2S stationery shop leading Choojai and Friends Thailand to the challenge of calling back and increasing their sales. They presented the power and spirit of handmade which cannot be replaced by digital devices to inspire people to bring back their own ability of creating work by hand once again.

ZEE5.jpgZee Entertainment Enterprises has launched its brand new digital entertainment platform, ZEE5, with a captivating music video conceptualized and executed by BBH India. With lyrics in 12 Indian languages, the song brings to life ZEE5's unmatched offering - the best of local and international content on one platform. The music has been composed by Amit Trivedi and lyrics have been written by Amitabh Bhattacharya in partnership with the BBH team. The video titled #ApniBhashaMeinFeelHai has been directed by Nitesh Tiwari.

VIEW SPOT TWO (South version)
Anurag Gupta.jpgColumbus India has been appointed as the affiliate marketing agency for Snapdeal, India's leading online marketplace. The account was won following a direct pitch and will be handled out of the agency's Delhi office.
Columbus India will manage Snapdeal's affiliate marketing program which includes managing publishers globally. The agency will assign over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Snapdeal in growing its affiliate programme.
"Affiliate marketing is an important tool to translate brand awareness into sales. Columbus India is well positioned to augment Snapdeal's customer acquisition by optimizing partner and affiliate relationships through its custom built performance marketing tech tools", said a Snapdeal spokesperson.
ADFEST CONNECT (1).jpgWith only a few weeks until AdFest 2018, the festival has launched an exclusive networking tool called 'AdFest Connect'.  Accessible online at (and later through the AdFest app), AdFest Connect is designed to help delegates forge connections before and during AdFest 2018, which runs from 21-24 March 2018 at the Royal Cliff Hotels Group in Pattaya, Thailand.

Says Kem Suraphongchai, festival director at AdFest: "We launched AdFest Connect for the first time last year, and it was a huge success. Our beachside venue is ideal for networking but we wanted to make it even easier for people to make introductions and meet potential collaborators."
adrian flores headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Adrian Flores, executive creative director at Publicis, New York.

Winner: Handwerk: 'And what did you do today'. The clear winner for me. They took a simple trope and elevated it into a truly charming experience through the power of craft. Every little detail is given a funny twist. Seems like it would have been a blast to make. READ ON...
Franklin Templeton.jpgFranklin Templeton Investments India, one of the largest fund houses in the country, has launched a new story-telling video campaign around Women's Day. The video titled 'Invest for Progress' seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.

The Samyeang Showndown.jpgSupported by MullenLowe Malaysia, Domino's Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its Limited-Time-Offer campaign called the Samyeang Showdown.

Working closely together with Domino's other agencies, the new campaign began with a teaser that aimed to excite Malaysian K-pop fans with news about a new Korean boyband coming to town. Executed by Domino's PR agency, acorn communications, media houses were pleasantly surprised with a visit by Korean super fans as they shared their passion and love for all things Korean while teasing the media with the new Korean boyband that was coming.

Y&R + Adfactors.jpgLiebherr Appliances India, part of the German Group Liebherr which is the manufacturer of premium innovative refrigeration and cooling appliances for both the domestic and commercial sectors, has appointed Adfactors PR as its Public Relations agency and Rediffusion Y&R as its Advertising agency. Liebherr Appliances India is slated to begin its India operations later this year. With this significant partnership, Liebherr Appliances India hopes to communicate its brand promise and connect with consumers across India.
Hemant Bhagia.jpgPublicis Communications has launched a customer experience centre of excellence in India. Three Publicis Communications agencies - SapientRazorfish, DigitasLBi and Indigo Consulting - have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.
The centre will house some of India's best UX/UI professionals. In addition, it will have access to the Publicis.Sapient team based out of India, one of the largest customer experience-focused teams in the country, covering the breadth of design and technology. This team helps brands connect with consumers, focusing on delivering rich design experiences across domains and industries for Fortune 500 clients, globally. Publicis Communications' India clients will now have access to unprecedented thought leadership by heads of verticals spanning Financial Services, Automotive and Retail, amongst others. They will also have access to other offerings such as rapid prototyping and the immersive UX lab.
KonsultaMD.jpgIn the Philippines, and perhaps elsewhere in the world, people offer unsolicited advice to friends and family who are sick. But their opinions don't count for much, because they neither have the medical knowledge nor skill to offer any. The message in GIGIL's spot is - when you're feeling sick, call the 24-hour health hotline staffed by real doctors for real medical advice - KonsultaMD.

Snickers_Hungry Artist.jpgBBDO Guerrero Philippines has released a new video which follows a street artist who spends his days drawing people's portraits.

Watch what happens when this starving artist shocks his unsuspecting subjects.

The strategy behind the video is that there are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. But what happens when both kinds strike the same guy?

VIEW THE CONCEPT Group Hong Kong has picked up Asian creative and strategic duties for leading online accommodation booking platform

The appointment follows a multi-market pitch against top agencies in the region and will see DDB work with across Hong Kong, Japan, Singapore, Thailand, and Taiwan.

The Agency's focus is to increase brand affinity and customers' emotional connection with the brand as it continues to grow its presence and awareness in Asia Pacific.
Jerome_Ooi.jpgTBWA\Hong Kong has appointed Jerome Ooi as executive creative director to oversee the creative duties of the entire agency, including Digital Arts Network.

He replaces Esther Wong who leaves the agency after 13 years to pursue a personal passion outside the industry.

Ooi (pictured) joins from Commonwealth//  McCann in Bangkok, where he held the role of global executive creative director, Digital Foundry and was responsible for developing the creative for Chevrolet.
A film school graduate, Ooi's career began in post-production before making the transition to the agency world. With over 18 years experience, his work has been recognised and awarded at the Cannes Lions, D&AD, One Show, New York Fest, Adfest, Spikes to winning Effies.
Heelsofsteel.jpgFor the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva - Senior General Manager of KFC Marketing (center) - to share her insights on navigating her career, client-agency relations and the advertising landscape today.

Heels of Steel is an initiative founded by Farrah Harith McPherson, General Manager of BBDO Malaysia. It is a series of talks featuring prominent women leaders from various fields, their personal experiences, and advice on how to excel at work.

Drawing from over 20 years of experience in advertising and marketing, Angelina shared valuable insights from her time in Ogilvy and The Star Media Group, and now her experience working client side; at KFC.

Her talk provided an in-depth understanding of how agencies can serve their clients better, and BBDO staff enthusiastically participated in the Q&A session.
UncelebrateWomensDay2.jpgHow often have you heard boys being told 'Don't cry like a girl'? How often have you thought men look 'cool' in shorts while girls look 'hot'? Have you ever thought why children always take on the father's surname? The phrase 'working-mom' is popular, but not so with 'working-dads'? Why are daughters barred from performing the last rites of their parents?

J Walter Thompson, Kolkata are challenging this gender bias and discrimination that has seeped into the cultural fabric in a new campaign for PC Chandra Jewellers.

Jury_Malcolm Poynton.jpgAgencies and clients have one more month to go before 28 March - the deadline for submission of entries to the Asia-Pacific Tambuli Awards 2018. Conference and Awards night will be held on June 5 in Manila. Malcolm Poynton, Global Chief Creative Officer Cheil Worldwide (pictured), is Overall Jury Chairman for 2018.

The APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 has been extended. Entries must be in by next Friday 9 March.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE - the story of India's Kaveri river

Kaveri tells the story of the birth and the imminent death of a river (and every river everywhere). Shot in black and white, along the banks of the Kaveri river in South India.

Kara Yang - Profile Pic.jpgTBWA\Media Arts Lab Shanghai has appointed Kara Yang as managing director. Yang's appointment is an important step in the continuing evolution of the Shanghai agency as it looks to increase the volume of original creative work that it produces for the Greater China region.

Yang (pictured) will assume responsibility for the creative output and for running the day-to-day operations of the network's Shanghai agency. She will report directly to TBWA\Media Arts Lab global president, Katrien De Bauw, who resides in their Los Angeles headquarters.
"Kara is the perfect hire for our Shanghai agency - her high-end creative credentials and many award wins speak for themselves," said De Bauw. "But the defining characteristic that I will always remember from the very first time we spoke, was her passion and commitment to originate world-class creative that has been made in China."
holi 1.jpgHoli is perhaps India's most popular international festival. With the onset of spring, India attracts film-makers and photographers from around the world, all of whom are keen on capturing their very own technicolour tales. But hidden amidst the euphoria, is an ugly side that often goes unnoticed - the license millions of men give themselves to harass, grope and even molest women under the guise of colour.
Gagan Oil.jpgFood, while not the solution for all of life's problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking Oil's core philosophy - every meal should be a celebration. Gagan is a heritage cooking oil brand that predominantly focuses on markets in Northern parts of India. The brand's tagline 'Khao Gagan, raho magan' urges consumers to savour and celebrate all kinds of food with Gagan.

VIEW THE SPOT (in Hindi)
Simba Logo.jpgFollowing a multi-agency pitch, The Thinking Machine Asia has won the digital duties for Simba Choco Chips and Cereal Bar. The Digital team at The Thinking Machine Asia will now handle digital and social media marketing duties for PT Simba Indosnack Makmur. The agency will be working on the brand's digital presence through strategic insights that engage their millennial consumers.
Open to change.jpgAs an unbranded pro bono project, The Sunny Side, a boutique digital and social agency in Singapore, has created a short film that champions the cause of gender equality in techology - "Open to Change".

"Women still hold a worryingly low number of tech jobs. This is like closing our eyes to half of the world's talent - #change the ratio."

Credits - Written and Directed by Vasanth Seshadri. Illustratd by Dominic Foong. Animated by Shanon On. Voiced by Vasanth Seshadri.

Gary Chi, Isobar Taiwan.jpgIsobar has appointed Gary Chi as CEO of Isobar Taiwan, effective March 2018. In the newly-created new role, Chi (pictured) will be responsible for accelerating Isobar Taiwan's growth as it increasingly delivers digital transformation and solves complex business problems for clients, informed by its consultancy practice. He will be based in Taipei and will report to Jennifer Tang, CEO of Dentsu Aegis Network Taiwan.

Jean Lin, Isobar Global CEO, said, "Gary is an established and seasoned business leader in Taiwan, known for his business thinking and strong leadership, and widely respected by clients and the industry. I am excited to welcome Gary into the global Isobar family, to lead Isobar Taiwan in its next phase of growth to be not just the best-in-class digital agency, but a partner for clients in Taiwan delivering digital transformation, powered by creativity."

Jennifer Tang, CEO of Dentsu Aegis Network Taiwan said, "Gary has a strong sensibility and leadership skills for developing and growing a business. During the period he led his team through integration and digital transformation, they continuously broke sales records and won industry's highest honours, which is a precious achievement. His leadership charisma and influence in the industry has been highly respected as well. I am very excited and eager to welcome Gary to join the Isobar team and have the utmost confidence in the future growth of Isobar Taiwan."
You are the one.jpgHakuhodo Tokyo's "You Are The One" is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Honda Civic that has been with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars.

piracy vs piracy.jpgThe illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means.

Globe Telecom, the leading purveyor of digital entertainment in the country, and Publicis JimenezBasic wanted to help stop it.

Aditya Kilpady.jpgDentsu Impact India has strengthened its strategic planning function by appointing Aditya Kilpady as National Planning Head.
Kilpady (pictured) comes with over two decades of cross-cultural experience across verticals and geographies. His previous stints have been with Contract India, Bates Malaysia & Singapore, FCB China & India, and Pratama Indonesia. He has been involved in strategic thinking that impacted bottom-lines of Indian and Multi-national companies and been awarded for marketing effectiveness at EFFIEs and AMEs.
He will report to Amit Wadhwa, President, Dentsu Impact with a dotted line reporting to Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies, South Asia.
Kilpady said, "Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. Dentsu Impact has triggered a transformation with a singular vision to innovate the way businesses and brands are built. By bringing synergies in integration and seamlessness in 'one solution', I am looking forward to create a fantastic future for brands with my client and network partners. In continuing with my 'Truly Asian' spirit, I am now hoping to find love with Japan!"
Guitar.jpgArthritis and Ankylosing Spondylitis pain can make your life out of control but Heartbeat Creative Lab Taiwan puts the colour back in a colourful pain relief campaign for Novartis.

Credits - Creative Director: Akira Chen. Art Director: Emma Lin. Copywriter: Rebecca Ai. Illustrator: Fion Lo. Photographers: Zhen-Hui, Tsai. Retoucher: Maurice Chen.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

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