UOB + BBH Singapore launch two new “timeless values” films in the series for Private Bank

UOB Private Bank has released its latest films, once again building on the brand’s “timeless values”. The two new commercials communicate simple yet thought-provoking stories where values and relationships are put to the test.

The two stories, ‘The Book’ and ‘The Newspaper Boy’, share relatable human stories. And like their predecessors, the stories are brought to life in a timeless manner using a rich tone and feel.

VIEW THE BOOK SPOT

VIEW THE NEWSPAPER BOY SPOT

The UOB Private Bank campaign was created by BBH Singapore and shot by the acclaimed Director David Tsui. The films first appeared on television over the Chinese New Year period and on in-air media from February 15th 2018.

Cecilia Wong, Head of Group Retail Marketing, UOB said, “The UOB Private Bank commercials demonstrate the importance we place on values and in building deep relationships with our clients. In ‘The Newspaper Boy’, the story is reminiscent of how the relationships we nurture with our clients go above and beyond transactional relationships. In ‘The Book’, we have brought forth ‘honour’ as the fundamental value that guides us in our decisions and actions.”

Credits –

Audio House: Drum Music / Fuse Adventures in Audio