UNIQLO Jeans rock around the clock in a spot via TBWA\Hakuhodo Tokyo directed by Eiji Tanigawa
In this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\Hakuhodo, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.
Tanigawa said, “From when I first got the brief I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO’s ‘Life Wear’ philosophy. We added a little narrative to tie it all together.”
The beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.
The film was shot over three days on the Warner Bros. backlots and in the suburbs of Los Angeles.
2 Comments
love the simplicity….but please don’t give it a fucking lion.
Uniqlock was doing similar ten years ago. And way better.
This is too literal. Maybe the worse creative I have seen from Uniqlo. The original clock dance idea from Projector had a subtlety and cuteness that fit the brand. This one is dull.