UNIQLO Jeans rock around the clock in a spot via TBWA\Hakuhodo Tokyo directed by Eiji Tanigawa

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UNIQLO.jpgIn this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\Hakuhodo, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.

Tanigawa said, “From when I first got the brief I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO’s ‘Life Wear’ philosophy. We added a little narrative to tie it all together.”

UNIQLO2.jpgThe beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.

The film was shot over three days on the Warner Bros. backlots and in the suburbs of Los Angeles.