Tmall Alibaba Group sets winter on fire for the Olympics with Fred & Farid Shanghai
As part of a ten-year partnership with the Olympics, Tmall Alibaba Group, China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with Fred & Farid Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever. “In the midst of winter, I found there was, within me, an invincible summer” – Albert Camus.
Credits – Chief Creative Officers: Fred & Farid. Agency Supervisors: Feng Huang, Nichole Niu. Executive Creative Director: Feng Huang. Associate Creative Director: Adrien Goris. Copywriters: Adrien Goris, Luna Zhang. Art Directors: Adrien Goris, Uty Chen. Brand Strategist: Julien Du Tertre, Gabrielle Guan. Agency Producers: Jessie Huang, Tilda He. Production Company: Stink Shanghai. Producers: Desmond Loh, Louis Kwan. Director: Salomon Ligthelm. DOP: Christophe Collette. Music: Audio Force Berlin. Music Producer: Thomas Suess. Post-Production: Volt. Post Producer: Charles Renard. Place of shooting: Harbin . Brand Supervisors: Tmall Brand Team.