Saatchi & Saatchi Shanghai wins creative duties for all Kraft Heinz brands in China

Kraf Heinz.jpgKraft Heinz China recently appointed Saatchi & Saatchi Shanghai to lead their creative in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months.
Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers categories of infant food, sauce & condiments, snacks including new products under the brands of Heinz Infant, Master Soy Sauce and Planters.
"The boldness, planning capability, and professionalism demonstrated by the Saatchi & Saatchi team throughout the entire pitch process was impressive," said Xiaolei Xiong, Chief Marketing Officer of Kraft Heinz China. "Their insight and point-of-view provoked a reflection of our own strategy and direction. We see this as true partnership to challenge and grow together."
Irene Shum, Managing Director of Saatchi & Saatchi Shanghai commented, "This impressive win is a result of the combined efforts from our Creative, eCommerce and Shopper teams. It stems from our deepest held belief of 'One team, one dream'. Saatchi & Saatchi takes great pride in our senior expertise and experience of building food brands; we look forward to sharing this exciting journey with Kraft Heinz China."

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