Publicis Worldwide India launches social experiment “Generations Apart” for Heineken

| | No Comments

Generations Apart.jpgHeineken has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. Heineken believes that when people take the time for open conversations, they break down barriers and can focus on what unites them, not what divides them.