Ogilvy in Asia restructure creative leadership with Reed Collins + Ajab Samrai elevated to regional CCO roles reporting to Eugene Cheong: Doug Schiff returns to Asia as CCO of Ogilvy Japan

Reed_Ajab.jpgOgilvy Asia executive creative directors Reed Collins and Ajab Samrai have both been promoted to the newly created positions of Chief Creative Officer for Ogilvy North Asia, and Chief Creative Officer for Ogilvy ASEAN respectively.

Collins (left) and Samrai (right) will join Sonal Dabral, Chief Creative Officer & Vice Chairman for Ogilvy South Asia, forming a regional leadership team reporting to Eugene Cheong, Ogilvy's Chief Creative Officer for Asia Pacific.
Cheong said: "Sonal, Reed, and Ajab are a dream team. As part of Ogilvy's Next Chapter agenda, we are recommitting to putting our clients at the center of everything that we do. By moving to a market focused structure, our top creative talent will be more focused than ever on providing the best ideas to our clients and ensuring that each Ogilvy office is producing exceptional work."
REED_COLLINS.jpgCollins who joined the network as Chief Creative Officer for Ogilvy in Hong Kong in 2013, will take on the additional responsibility as the overall creative leader for Ogilvy North - which includes markets such as China, Hong Kong, Japan, Korea and Taiwan. This also follows the planned departure of Graham Fink announced earlier in the week - who has held the position of Chief Creative Officer for Ogilvy China since 2011.
Chris Reitermann, Ogilvy's Co-CEO for Asia Pacific, and CEO Ogilvy China said "We could not be more excited for Reed and his expanded leadership role for Ogilvy in North Asia. He has truly become a recognized creative force in the region - last year alone being the most awarded creative in Greater China at Cannes Lions, in addition to being named Campaign Asia's Greater China Creative of the Year".
Doug Schiff.jpgSamrai who joined the network as Chief Creative Officer for Ogilvy in Japan in 2013, will take on the overall creative leadership for Ogilvy ASEAN, relocating to Singapore. 

With Samrai's move from Tokyo, Ogilvy has also announced the appointment of Doug Schiff as Chief Creative Officer for Ogilvy Japan. Schiff (pictured right), who returns to Asia after short stint in the USA, is no stranger to Ogilvy, having worked with the network for more than a decade - most recently with Ogilvy China.
Kent Wertime, co-CEO of Ogilvy Asia said "Ajab and Doug are true Ogilvy giants. Ogilvy Japan saw exception growth under Ajab's leadership and he has been one of our most awarded creative leaders in recent years.  I am excited to see what he will do next. For Doug, we are delighted to have him return. He's exactly the kind of transformative thinker that will continue Ajab's extraordinary work for that office".


Dave w said:

Congrats reed. Dead set legend.

A fan said:

Well done Reed. Top bloke.

Nice one said:

Well done Reed. Exciting and challenging times ahead.

Old friend said:

Great to have Doug back in the network!

Why fix something not broken? said:

Samrai ran the Japan office so well why not continue as the North Asia CCO?

m said:

@old friend

I am not sure being stuck in Tokyo counts as being "back in the network"

Insider said:

It was all Juggi’s brilliance in Beijing.

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