Meadow Fresh Milk engages Core Agency and ELº Films Singapore for launch into Asia

In preparation of its digital launch across Asia, Meadow Fresh; a popular dairy brand from Australia and New Zealand, engaged communications agency ‘Core Agency’ and Singapore-based boutique film house ‘Electric Lime Films’ to help bring their story to life for Vietnam and The Philippines markets through two short thematic commercials.

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Incorporating scenarios based on 4 core themes (Create, Learn, Discover, Engage), Electric Lime Films featured heartwarming moments between mother and child, bringing to life the strategy and creative direction from Core Agency of those little moments that truly matter. Be it learning to ride a bike or simply making cupcakes together; being there to support and encourage their child through those little achievements is what makes all the difference. Just like that motherly support, Meadow Fresh helps kids grow happy, healthy and strong with the pure, natural goodness in their dairy.

Working alongside ELº Films Director and Head of Creatives, Pabz Alexander, and London-based DOP, Tom Welsh, the crew spent 2 days shooting in several houses and parks located in the northern part of Singapore. Utilising the ARRI camera, with Master Prime lenses, the commercials take on a high-end look, while retaining the intimate feeling and the emotional connection between mother and child. Despite ominous clouds on the shoot days, the crew managed to capitalise on the hours of sunshine to capture that perfect light to deliver visually on the strong narrative of the strategy.

Credits –

Production Assistants: Aidan Shahbazkhani, Amanda Tan, Feliscia Xu