Kinetic Singapore brings elements of the city and country into a red packet design for MINI

Mini Red Packets 1.jpgInspired by MINI's latest car in the line up, the new MINI Countryman, Kinetic Singapore brought the elements of the city and country into a red packet design. It is a reflection of the MINI Countryman's product positioning and character, yet symbolic to Lunar New Year - To unfold, explore and discover more opportunities and good things in the new year ahead.

The red packets were printed in 8 different pantone colours, followed by an intricate foil stamp in copper and gold and finished with blind embossed patterns to add that luxurious, tactile and visual texture.

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