Former IPG Mediabrands CGO Will Anstee promoted to APAC President at Initiative

Will Anstee.jpgIPG Mediabrands's Initiative has appointed Will Anstee as APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry, and Mat Baxter, Global CEO Initiative. Anstee (pictured left) will be based in Singapore.
 
With more than 25 years industry experience spanning brand work, agency set up, and client management, Anstee joins Initiative from his role as Chief Growth Officer for IPG Mediabrands APAC, leading creative and commercial growth for their network of agencies across the region.
 
As President Initiative APAC, Anstee will lead the culturally-driven proposition across 13 markets in the Asia-Pacific region, with a strategic overview on growth, client relationship management and product development.
 
Anstee commented, "Initiative are the first agency in market to firmly pivot from 'brand advertising' to 'cultural branding'. I'm incredibly motivated to drive this vision across APAC, helping our clients to leverage the power of culture across a region so rich in cultural diversity." 
Terry added, "Will has a deep knowledge and appreciation for the Asia-Pacific region paired with an intricate understanding of what it takes to win, lead and generate value for clients. The passion and drive which Will applies to his craft is both infectious and inspiring."
 
Baxter said, "In Will we have an inspiring strategic business leader who can drive growth and brand leadership for Initiative's culturally-focused proposition across Asia."

1 Comments

Joe M said:

Couldn't have happened to a more deserving, all round good guy. Well done Will.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.