Bestads Six of the Best reviewed by Tom and George McQueen, senior creatives, Droga5, NY

McQueenMcQueen_Photo (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Tom and George McQueen, senior creatives at Droga5, New York

BEST TV
Winner: Tourism Australia - Dundee: The Son of a Legend Returns Home. That's not an ad. This is an ad. We're biased, but how can you not like the bigger ambition here. A long play at subverting the Superbowl with a fake ad, for a fake movie, to advertise a real country (and a bloody good one at that). It's an elaborate ruse that plays so perfectly into culture and Hollywood's desire to remake anything and everything at the moment. The star power, the craft, the nostalgia - it's a prank that will work its socks off. Plus a Hoges cameo in the original croc skin vest? What's not to love? READ ON...

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.