2018 APAC Tambuli Awards focuses on effective ‘Brands for Good’ not just CSR or Pro Bono ads

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The Tambuli is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

The Tambuli seeks to inspire brands to lead the way in changing the world for the better. The award defines good as ethically upright attitudes and behavior portrayed in mainstream brand advertising that make a human person, family, or society better. It may be an attitude, a behavior, a situation, a skill, or a relationship. Some examples of these values include among others, respect for elders, love for parents & family, care for the environment, poverty alleviation, truthfulness, friendship & loyalty, hard work, and patriotism.

Deadline for submission of entries is on March 28, 2018. The complete list of categories and entry form are available here. For inquiries, email carla.estanislao@uap.asia.