February 2018 Archives

The Work MRECBanner_extension.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended.

The entry deadline has been extended by two weeks to THURSDAY 15th MARCH, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
SimonAndre[8] (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Simon Vicars (right) and Andre Sallowicz (left), creative directors at adam&eveDDB, London.

BEST TV
Winner: Lotto NZ. Lotto ads are easy and hard at the same time. Easy because you're not trying to sell tyres, but hard because it has to be great. Because there's no reason it shouldn't be great. A bangin' product with a bangin' budget. So credit to the DDB team who rose to the challenge and made a goodie. Really good performance, direction and script writing. Well done. READ ON...
Prega News.jpgPrega News, the leading Pregnancy Detection Card marketed by Mankind Pharmaceuticals has launched the second leg of #YourSecondHome campaign.
 
Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, targeting a much serious issue of Postpartum Depression, this time. As per research, one in five new moms in India suffer from Postpartum Depression.

VIEW THE FILM
Ravpreet Ganesh.jpgLeading educational institution, Pearl Academy, has appointed Publicis India to manage its brand and marketing communication efforts to be managed by their Delhi office.

As its communications partner, Publicis India will assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing collateral (ATL and BTL), events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space, Publicis will help in refreshing these.

Stuti Gandhi, Vice President, Marketing, Pearl Academy said, "We are glad to announce that Publicis India will be managing Pearl Academy's brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy's brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals."
UNIQLO.jpgIn this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\Hakuhodo, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO's denim wear.

Tanigawa said, "From when I first got the brief I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO's 'Life Wear' philosophy. We added a little narrative to tie it all together."

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Teguh Wibowo.jpgGrowmint Jakarta has added a unit of division called Growmint Brand Unit (GBU). At the same time, Growmint has appointed Teguh Wibowo as creative director to lead the Growmint Brand Un team. Ibob, Teguh Widodo's nickname is former Creative Director of Dentsu Strat (now rebranded to Dentsu One).

Widodo (pictured) is assigned to lead and groom GBU, a small team focusing on media neutral brand solutions and branded content creations. Aside from leading and grooming the team, Widodo will perform as Brand Design Lead. Widodo's lengthy experience in various prominent brand development projects, such as Garuda Indonesia and Gudang Garam to name a few, is considered as the kind of solid credential that Growmint need in order to pursue brand solution businesses.

"Growmint Brand Unit, or commonly referred to as GBU, is one of Growmint's commitment to delivering more optimal results and positive impact to our clients. More Indonesian businesses, big and small, are now crossing over to digital. Their brands' readiness and capability to live and breath in the digital world should be one of the key success factors," said Ruli Himawan, Managing Director of Growmint.
Aprilia.jpgStaying with the idea of fun being integral to its products' personality, Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike - SR 125. The SR 125 bike is especially designed for Indian riding habits where bikers often ride with a pillion passenger. A host of features like longer seats, raised grab handles, 125cc engine and 14-inch wheels make it an enjoyable ride for two.

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Peter Bosilkovski (1).jpgLeo Burnett Sydney has this morning announced that its CEO Peter Bosilkovski is departing the business.
 
Bosilkovski joined the agency's executive team in 2009 as client services director, a role he held until his appointment to managing director in 2014. In 2015, Bosilkovski was promoted to CEO of Leo Burnett Sydney and has led the agency since.
 
During his time with Leo Burnett, Bosilkovski challenged the traditional agency structures and advocated for innovative, integrated models like Leo Burnett Connect. He was instrumental in launching The Nest, the paid marketing and advertising internship program across the Leo Burnett Sydney and Diageo businesses. He has been passionate about the Leo Burnett culture and its people, implementing a range of 'people first' staff initiatives.  Peter has also nurtured the creative product and reputation of the agency, winning many local and international awards.

Three more AdFest 2018 workshops announced

THREE MORE ADFEST 2018 WORKSHOPS.jpgAdFest has unveiled three additional workshops that will be taking part during this year's Craft@ADFEST and Creative@ADFEST streams from 22nd to 23rd March.

"It's part of our manifesto at AdFest to continually nurture and grow the skills of people who attend our festival. This year, we've collated a high caliber panel of professionals, who will share practical industry experience with our delegates to help them forge ahead in their careers," says Jimmy Lam, President of AdFest.

AdFest 2018 is divided into two streams: whereas Craft@ADFEST (21 - 22 March) is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST (23 - 24 March) is focused on pushing the boundaries of the creative and communication industry.
Mark Halliday.jpgOmnicom Media Group as elevated Mark Halliday to the CEO, Performance role.

"Mark Halliday will be taking on a new leadership role that will further strengthen our important Performance offering in the region," said Cheuk Chiang, CEO, Omnicom Media Group APAC. "He has been Managing Director of OMG Programmatic for the past two years and joined the APAC team early in 2013 as Head of Mobile. He is well respected amongst our clients, teams and the industry and is perfectly credentialed to lead and grow our Performance capabilities."

The move comes with the departure of long-term digital vet, Lee Smith, who leaves to create his own venture.
Nirvik Singh.jpgGrey Group AMEA has won the major Generali account on a regional scale, following a multi-agency pitch process.

Managed out of Singapore - Grey's hub in the Asia Pacific region, the branding assignment will currently extend across Indonesia, and Vietnam, with the opportunity to expand into China, Hong Kong, India, Thailand and Malaysia in the future. Headquartered in Trieste, Italy, Generali is among the world's leading insurers.

The scope of work will see Grey develop a comprehensive communications platform to support Generali's growth across the region, with all creative output providing local markets with flexibility for subsequent marketing and promotional campaigns.

Neil Gardner, Chief Customer Officer, Generali Group said, "We're delighted to be working with Grey on this brand assignment for Generali. Their winning pitch idea showed a true understanding of our Italian roots and how this heritage can be used to drive differentiation in the marketplace."
Ariel_SharetheLoad16 (1).jpgBBDO India's "Dads #Sharetheload" for Ariel has been named the world's top effective campaign in WARC's results of the 2018 WARC 100, an annual global index of the world's top marketing campaigns and companies based on their business impact.

WARC 100 tracks the performance of campaigns, brands and agencies in more than 70 of the most important global, regional and national marketing effectiveness and strategy competitions around the world. Now in its fifth year, the WARC 100 is based on a rigorous methodology developed in consultation with Douglas West, professor of marketing at Kings College London.

The top-ranked campaign, 'Dads #ShareTheLoad' by BBDO India for Ariel Matic, Procter & Gamble's premium laundry detergent brand, built on its previous 'Share the Load' campaign by persuading dads to do more laundry in order to promote gender equality. Ariel Matic generated a 42% increase in unaided brand awareness, $12.3 million in earned media coverage, and conversations on social media and sales growth exceeding previous campaigns.
Econsultancy-2018-Digital-Trends (1).jpgAdobe and Econsultancy have today released their annual Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovered that Asia Pacific (APAC) marketers are leading the way in regard to the adoption of artificial intelligence (AI) and the level of investment in digital skills training when compared to their North American and European counterparts.
 
Investment and integration of technology is key to business success
 
Adobe's 2018 Digital Trends report found that globally, top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%). This aligns with Adobe's "Future of Work: APAC Study" which found that organisations investing in workplace technology are more likely to be successful. Despite this, the Digital Trends report found that less than one in five global respondents (15%) said their companies are pushing forward with AI and nearly half of global respondents (48%) said their organisation has inconsistent integration between technologies.

Damon Stapleton: Ideas. They're not for everyone

img_0296.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Ideas are easy. It's the execution that really separates the sheep from the goats." - Sue Grafton

Narratives that don't make sense. If you have been in advertising for more than 10 minutes you will have seen this before.

Invariably over time you find these narratives have far more to do with making or saving money than anything coming close to the truth. Look what was said 5 years ago about digital advertising and you will see what I mean.
Delna Sethna.jpgBlackberrys, the Mohan brothers owned apparel brand, has appointed L&K Saatchi & Saatchi for brand and creative duties for their mainline and casual brand.

The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for brand Ideas, consumer strategy and communication planning, including creative.
 
Blackberrys, India's leading menswear retail brand has been synonymous with great fit and finish over the last 25 years of operations. With a Pan India footprint covering more than 110 cities, through its robust channel and partner network, the brand aims to tap into the discerning consumer preferences through its enhanced wardrobe solutions proposition.

Delna Sethna - Chief Creative Officer at L&K Saatchi & Saatchi (pictured) said, "It's rare in today's scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There's no question of letting them down."

suzuki.jpgPower, agility and masculine energy come together in Seven Sunday Films' latest commercial for the Suzuki New SX-4 S-Cross, directed by iClaudius via agency Dentsu Impact.

In the spot, titled 'Gear To Explore', audiences are introduced to a man deep in his training workout. His routine of lifting weights, working the ropes and jumping through tyres sees him build up a sweat in a gritty locker room come warehouse environment.

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Neha Bansal.jpgGrey Group Indonesia has appointed Neha Bansal as Head of Planning & Regional Planner. In line with global direction to move the Pantene hub to Jakarta, all subsequent key hires will be based in Indonesia. In her role, Bansal will oversee all strategic planning processes for Grey Group Indonesia's key accounts, with a focus on Pantene and P&G.

Bansal (pictured) joins Grey from Lowe Lintas India, where she was previously Senior Brand Planning Director. As the lead planner on the South Asia mass detergents category for Unilever, amongst other major brands, she was primarily responsible for long-term brand development, and the creation of strategic campaigns. In addition, she was also instrumental in the development of content ecosystems, and co-creation with content houses.

Prior to her time at Lowe Lintas, Bansal worked at PHD India and Grey Group India. At PHD India, she was foremost Group Head, Digital Strategy, before being promoted to Associate Director of Digital Strategy. Leading the setup, launch, and strategy of Unilever's first in-house real-time marketing command center (HUL NOW), she facilitated the prediction of trends, and provided insightful metrics to maximize brand performance. She was featured on IMPACT's '30 under 30' list in 2015. This year, she will be conducting a panel discussion on internet sociolects at SXSW 2018 at Austin, Texas.
UOB.jpgUOB Private Bank has released its latest films, once again building on the brand's "timeless values". The two new commercials communicate simple yet thought-provoking stories where values and relationships are put to the test.

The two stories, 'The Book' and 'The Newspaper Boy', share relatable human stories. And like their predecessors, the stories are brought to life in a timeless manner using a rich tone and feel.

VIEW THE BOOK SPOT
VIEW THE NEWSPAPER BOY SPOT
Francis & Lester.jpgThe Asia Pacific Tambuli Awards has announced the addition of client heads as members of the 2018 executive jury - Francis Flores (pictured left), Global Chief Marketing Officer Jollibee, (Humanity & Culture Jury) and Lester Estrada (right) Country Marketing Director, Procter & Gamble Philippines, (Media & Digital Jury).

The categories under the Humanity & Culture cluster include: Advocacy, Family-Centered Brand, Youth Brand, Health & Wellness, Care for the Environment, Arts, Culture & Heritage, Education & Lifelong Learning, Poverty Alleviation, Responsible Citizenship, and Entrepreneurship.
AYSON_3&7.jpgMulti-awarded director Steve Ayson has departed from The Sweet Shop after more than a decade to launch his own production company 3and7, which will represent him in Asia, Australia and New Zealand.

Ayson, who is ranked #3 director in the world on Bestads over the last decade, says he and 3and7 will be spending more time in the southern hemisphere, and would love to work with more agencies in this region.

Contact executive producer Emma Wilcockson: emma@3and7.com
She looks after Ayson worldwide so knows what he's up to at all times.

3and7.com
Tata AIA.jpgTata AIA Life Insurance Company Limited has launched their new brand campaign 'Love Unconditionally'. The campaign portrays 'term product' an act of selfless love since the purchaser of the product will never get any benefit for his or her own self. Today the protection gap in the Indian market is close to 93%. Tata AIA's primary aim is to provide protection to consumers and hence the focus on pure protection products. The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones.

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88 strong jury to judge the 39th AWARD Awards

5a8cc90a53d17 (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 39th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 88 jurors made up of creatives, senior marketers, senior management, senior planners, directors and production company specialists will be tasked with selecting the 39th AWARD Awards winners, with online pre-judging from 23 February to 9 March 2018 and in-room judging 15 to 26 March 2018.

This year's jury chairs are:
  • James Dive, Special Projects, Scoundrel
  • Tara Ford, Executive Creative Director, DDB
  • Emad Tahtouh, Director of Applied Technology, Finch
  • Ben Coulson, Chief Creative Officer, Clemenger BBDO
  • Rebecca Carrasco, Freelance
  • Kat Thomas, Founder/CEO, One Green Bean
  • Grant McAloon, Executive Creative Director, Leo Burnett
  • Tara McKenty, Creative Director, Google APAC
  • Cam Blackley, Chief Creative Officer, M&C Saatchi
  • Paul Middleditch, Director, Plaza Films
  • Toby Talbot, Chief Creative Officer, Saatchi & Saatchi NZ

SEE THE FULL LIST OF JURORS HERE

Meadows Create.jpgIn preparation of its digital launch across Asia, Meadow Fresh; a popular dairy brand from Australia and New Zealand, engaged communications agency 'Core Agency' and Singapore-based boutique film house 'Electric Lime Films' to help bring their story to life for Vietnam and The Philippines markets through two short thematic commercials.

VIEW THE FILMS
VIEW THE BTS VIDEO
SIX MORE CRAFT@ADFEST.jpgAdFest has unveiled six more sessions as part of its Craft@ADFEST program, which features many of the world's most respected and ambitious production, digital and technology companies including Cirkus (Auckland), Getty Images (Tokyo & Bangkok), Smoke & Mirrors (London), Syn Music (Tokyo) and Cheil Worldwide (Seoul).

AdFest's 2018 program can be viewed here, and is divided into two halves: Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March).

Superbowl-2018-review.jpg
What were the best super bowl commercials this year? Not just the good ones, but the best ones.

In this post, StudioBinder explores some of the Super Bowl commercials that scored big in 2018.


Adrian Sng.jpgMalaysia Airports (Niaga) (MAN), has appointed MullenLowe Malaysia for its creative, communications and digital assignments.

MAN also known as Eraman Malaysia is the largest airport duty-free and travel retail brand, operating more than 50 retail and F&B outlets throughout Kuala Lumpur, Kuching, Kota Kinabalu, Penang, Langkawi and Labuan airports.

Nizfaraz Noor, Business Group Head for MullenLowe Malaysia noted the significant multi-faceted brief that MAN required. "In addition to the digital and creative duties, MAN wanted a communication strategy that engaged their target audience at a more personal level. We're excited to help such a significant brand to redevelop their brand repositioning, from concepts and application all the way to web development,"

"MAN is exactly the kind of ambitious partner MullenLowe is excited to work with. It gives the agency the opportunity to develop work that goes beyond traditional deliveries. In today's marketing environment, it is important that the agency has a handle on work that permeates every marketing and communication touch point. We are delighted with the win and it's a great way to start the year," said Adrian Sng, Managing Director, MullenLowe Malaysia (pictured above).
Standard Electricals.jpgOver the years, Standard Electricals from the house of Havells India, has established itself as a company that is known for their innovative products, built for people who are energetic and vibrant.

Mullen Lintas has launched a series of new ads, highlighting the brand's innovative, high-performing products like water heaters, fans and switches. The films bring out the key features of the three products in a fun and quirky manner with an intension to strike a chord with the youth.

VIEW THE CAMPAIGN
Kam Peeta Hai.jpgPost receiving a great response for Suzuki Access 125 campaign 'Kam Peeta Hai', Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign line 'Kam Peeta Hai' is a quirky yet bold take on the two-wheeler's superior mileage. Suzuki Motorcycle India has launched three more ads as a part of its second leg. The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format.

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GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Kevin Swanepoel.jpgThe One Club for Creativity has formed a partnership with Kyoorius Group for the group to serve as the club's official representative in India.

Kyoorius Group will work closely with agencies, media and the entire creative community in India to support and promote the club's awards programs including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.

Kyoorius will also work with agencies throughout India to sponsor local versions of One Club programming, which come under its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality. These programs include Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives, Executive Creative Summits for agency founders/CCO/managing partners and more.
Margot Torres + Gina Lorenzana.jpgThe Asia Pacific Tambuli Awards has named Margot Torres, Executive Vice President & Deputy Managing Director of McDonald's Philippines (pictured left), and Gina Lorenzana, Vice President for Marketing at Unilever Philippines (right), as members of the 2018 Overall Executive Jury, chaired this year by Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
Still1.jpgOppo's new TVC tells the heart-warming tale of cosmic love in 'Two Little Planets'. China's leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and post production house Fin Design + Effects to create the fantastical 4" spot to promote its R11 S Plus model ahead of Chinese New Year.
 
Starring popular Chinese actors Yang Mi and Zhang Binbin, 'Two Little Planets' is a love story set in a beautifully whimsical universe. Directed by Henry Scholfield, the fantastical tale revolves around a girl and a boy who live on neighbouring tiny planets. The adorable friendship blossoms into love as they grow older. Before they can reveal their true feelings, the pair are separated - leaving behind only a smartphone that holds their cherished photographic memories together: a gift to show their love. But all ends well, as the 'Two Little Planets' ends on an uplifting reunion.

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McDonalds_LittleBigMoments1.jpgMcDonald's has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John's timeless classic, Your Song.

Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life special. Showcasing the full spectrum of emotions, from laughter to tears, from sadness to joy, the campaign focuses on moments of human connection.

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Luis+Paulo+Gatti.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

BEST TV
Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ ON...
Murtaza sml.jpgMurtaza A. Tajbhoy, Chief Strategy Officer of Leo Burnett Sri Lanka was awarded the IAA Champion Award. He is the first Sri Lankan to win this prestigious accolade. The International Advertising Association (IAA) selected Tajbhoy as one of five global leaders in the marketing communications industry to receive this honour.
 
Tajbhoy (pictured right) received the IAA Champion Award recently at IAA's 2017 Global Conference held in Bucharest, Romania where more than 600 delegates from the international advertising and marketing communications industries were gathered to celebrate the future of the industry and to celebrate individuals who have made a difference to the industry. The IAA Champion Award, introduced last year as part of IAA's 2017 Inspire Awards, honours notable leaders for their lifetime achievements, vision and their contribution to the global marketing communications industry.
Yuzu Tea.jpgSeven Sunday Films Director Eugene Lim has finished a funky, Japanese inspired film for Yuzu Tea, in partnership with Sandbox Indonesia.
 
Quirky and upbeat, the film captures the peculiar nature of Japanese culture and delivers an eye catching and poppy take on an afternoons adventure.

VIEW THE SPOT
Teaser@Tambuli 2018.jpgThe pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
 
The Tambuli is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Roadster2.jpgNew York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, has announced the shortlist for the 2018 competition.

PHD China, iQIYI China, W China, OMD Hong Kong, J. Walter Thompson Mumbai, Asatsu-DK Fortune Communications Pvt Ltd India, Brave New World Communications Pvt. Ltd. India, simpleshow Japan, TBWA\ Santiago Mangada Puno Philippines, Dentsu Jayme Syfu Philppines, Keyframe, Inc. Philippines Krema worldwide South Korea, Mediacorp PTE Ltd Singapore, TBWA\ Singapore and Dentsu One Bangkok have all made it through to the shortlist stage.


Greg Attwells_FINCH.jpgGreg Attwells (left), IP strategist at FINCH, is concerned about the gender disparity in STEM education.
 
Says Attwells: "We need to ignite a passion for creative technology in young women or we are all stuffed. A male dominated tech industry means our capability is limited. New solutions require new people. More women means more possibility."
 
FINCH has developed a high school creative technology curriculum just for girls, Creatable, which Attwells leads. More than just a high school creative technology course for girls, Creatable teaches young women how to channel their creativity through technology, giving them a platform to realise their potential.
 
He'll shed light on the program at AdFest 2018 in a session called 'Female Creative Technologists Are Going to Save the World', and believes Creatable has become one of the most exciting things FINCH is doing from a cultural perspective.
 
How did the idea for developing a high school creative technology curriculum especially for girls came about?
GA: FINCH recently went through a recruitment process to hire two new engineers for our technology division. We put the call out for any graduating engineers at Sydney-based universities looking to work in storytelling and advertising innovation. We received 67 applications and were shocked to discover that only two of those applicants were female.
Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE


SUSAN HOFFMAN (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Susan Hoffman (left), co-chief creative officer of Wieden+Kennedy, as chair of judges for the 39th AWARD Awards.

Known to challenge the status quo, Hoffman is behind some of W+K's most memorable and game-changing ads, including Nike's "Revolution", Old Spice's "The Man Your Man Could Smell Like" and Chrysler's Super Bowl spots starring Eminem and Clint Eastwood.

As co-chief creative officer, Hoffman currently oversees the entire W+K global network. Under her leadership, W+K was awarded 2017 AdWeek Global Agency of the Year, and included on Fast Company's list of Most Innovative Companies.

AWARD chairman Mike Spirkovski said this is a rare opportunity to learn from a true icon of the industry.
Nike_Hyper Court_All courts.jpgBBH Singapore has won Ad Age's 'International Agency of the Year' Award. An incredible achievement for a Singapore Agency, but not the first time that it has been awarded; it also came runner-up three years ago (2015).

The award is based on the criteria of: Agency growth, outstanding creative work, innovation, and contribution to clients' success, all within 2017.
Kentaro Kimura PHOTO.jpgAdFest has unveiled nine more sessions as part of the Creative@ADFEST stream on 23rd-24th March 2018, which culminates in two 'Jury President Crossfires' featuring a panel of some of the world's most celebrated creative executives.

The latest sessions include:

Gunn 100, presented by Emma Wilkie, Managing Director, Gunn Report, London
Friday 23 March, 11:30 am
Wilkie returns to AdFest for the World Premiere presentation of the new Gunn 100. Expect all the league tables, all the winners, lavishly illustrated by the world's best ads that defined 2017. The Gunn 100 is the most comprehensive showcase of 2017's best, including the exclusive Asia Pacific ranking only at AdFest. Wilkie has been Donald Gunn's collaborator and co-presenter of The Gunn Report since January 2003. She created The Gunn Report company with Donald in 2007. Since 2016, Gunn Report has been part of WARC, the global authority on advertising and media effectiveness.
Blen Fernando & Albert Cuadrante.jpgThe Asia Pacific Tambuli Awards has announced the addition of client heads as members of the 2018 Humanity & Culture executive jury -  Blen Fernando, Vice President for Marketing, Alaska Corporation (pictured left), and Albert Cuadrante, President, Greenwich (right).

The categories under the Humanity & Culture cluster include: Advocacy, Family-Centered Brand, Youth Brand, Health & Wellness, Care for the Environment, Arts, Culture & Heritage, Education & Lifelong Learning, Poverty Alleviation, Responsible Citizenship, and Entrepreneurship.
Tinder.jpgEvery swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder's new digital film brings this world of possibilities alive.

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Crabtree.jpgMullen Lintas Delhi office has conceptualized the latest campaign for Crabtree to promote their Home Automation Solutions. Crabtree is the high end vertical from the house of Havells and caters to the premium segment. The brand offers a wide array of switches and with the launch of the Home Automation Solutions, it is further expanding its product portfolio.

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Damon Stapleton: Listen to the dead man talking

gary-gilmore-11730320-1-402.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You have to choose the move that feels right sometimes; that's what intuition is." - Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.
 
On January 17, 1977 Gary Gilmore (pictured left) was executed by firing squad for two murders he committed in Utah. His final words. Let's do it.

In 1988 Dan Wieden read these final words in a newspaper and said if we changed that to 'Just Do It', it would work perfectly for that little running shoe company we have as a client.

Nike. Just Do It. The most famous line in advertising came from a dying man's final words.
Speakers copy.jpgAd Summit Pilipinas 2018 has announced its latest batch of speakers who will grace the event, aiming to inspire advertising and marketing practitioners from all over the country to adopt new paradigms in coming up with new and innovative creative solutions.
 
Themed "DIY Your ROI", this year's Ad Summit, which will be held from March 7 to 10 at the Subic Bay Exhibition and Convention Center, takes a closer look at the various impacts of one's creative work, and urges the creatives to take a look at how advertising and marketing can be used to create not only financial, but social impact as well.
Kartik Iyer.jpgHappy mcgarrybowen has been selected by Daimler India Commercial Vehicles for creative and media duties for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.
 
Happy mcgarrybowen has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen's Bangalore office.
 
The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world's leading CV manufacturer with a global reach. First unveiled in February 2011, it celebrated its market launch in September 2012. By end of 2017, more than 60,000 BharatBenz vehicles had already been handed over to customers - an unprecedented ramp-up in the Indian CV industry. BharatBenz trucks and buses are sold and serviced through a pan-Indian network of more than 130 touchpoints which is also continuously being expanded beyond the tier-2 and tier-3 cities.
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
CNY U Mobile.jpgTo welcome in the Year of the Dog (pronounced Kaww in Cantonese), TBWA\Kuala Lumpur has launched an imaginative pun-filled Chinese New Year campaign for U Mobile, having launched on 29 January and running for the CNY period.
 
The online film promotes the telco's new P99 (pronounced P Kaww Kaww) Unlimited HERO Plan, and includes many other uses of the word 'Kaww' layered into the product messaging.

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TNB.jpgSociety and Ansible Malaysia partner to collaborate on "The Coming Together", an engaging and unifying Chinese New Year campaign for Tenaga Nasional Bhd (TNB). Well known for some of the nation's most memorable advertisements, TNB worked closely with both agencies to develop the campaign that promises to take its audience to the good days of yesteryear, while ushering in the lunar New Year.

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DR LEK CEO Thailand.jpgY&R has appointed Dr. Ketchayong Skowratananont (Dr. Lek), as chief executive officer for Y&R Thailand. He takes over agency leadership from Sanjay Bhasin, who left the company last year.
 
Skowratananont (pictured left) brings with him more than 20 years' experience in business development, marketing, sales and customer relationship management, most recently as chief commercial officer of Thai Smile Airways, the subsidiary of Thai Airways, a role which he held for two years.
 
A loyal client of Y&R for more than a decade, Skowratananont worked closely with the agency during his 15 years at DTAC, Thailand's second largest mobile phone provider, most recently as chief executive officer for the company's subsidiary, Paysbuy, Thailand's first online payment platform. Prior to this, he was head of DTAC's prepaid business unit Happy Brand, where he was responsible for growing the company's market share from 29per cent to 34per cent and increasing the company's prepaid subscribers from 10 million to 22 million in 5 years.
Snapchat.jpgMondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine's Day on February 14.
 
Titled "Pop Your Heart", the campaign promotes Cadbury Dairy Milk Silk's Special Edition pack for Valentine's Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition pack with a 'heart pop' as part of Mondelez's strategy to boost sales through new product designs only for specific occasions.
 
In an attempt to attain optimal reach for this new product variant on Valentine's Day, Carat has collaborated with Snapchat to create India's first 'National Snapchat Lens' for Cadbury Dairy Milk Silk. Through this lens, one can blow a kiss with the Silk bar, which creates a drool effect around the consumer. Snapchat Lenses are basically tools that help create one's own Augmented Reality (AR) effects. A recent market study pegs Snapchat as the highest engaging platform in Urban India for young millennials. Thus far, Snapchat lenses have been deployed only in Australia in the APAC.

Mayank Bhatnagar, Senior Vice President, Carat India said, "This is a brilliant example of how Mondelez and Carat are in tune with consumer behavioral patterns ensuring that we deliver path breaking innovations that tap into the millennials right where they exist, digitally! Snapchat has gained immense popularity amongst the millennials in India in the recent past and we leveraged this opportunity."
Gigi_Lee (1)-thumb-350x388-238709.jpgThe Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 26th worldwide competition.

Creative Standards International, the Cresta Awards is pleased to announce its selection for 2018 jury president, Gigi Lee, chief creative officer, TBWA\Group Malaysia.  Lee's career started with a 'You had me at Helvetica' moment. Her foundation in art and design led her from one account to another, with bigger and greater responsibilities each time. Some of the brands she's handled include Tiger Beer, Guinness, P&G, Toyota, Lexus, Colgate, Campbell's, KFC, ASTRO Broadcasting, and more. In her first 3 years as ECD, she won Best of Show and Agency of the Year at the Kancils. She was named World's 12th best ECD by The Big Won; and One of Asia's Top 10 Creatives by Adobo Magazine. As well, she took home heavy metal at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show. You can also check out her work in Germany's M&K Museum's permanent collection. At TBWA, she has been tasked to drive the creative output across all clients within the Malaysian outfit: TBWA\Creative Juice and TBWA\Digital Arts Network. Of course, it takes a strong team to make a real difference, and she is glad to be part of one.
AdFest 2018 speakers.jpgAdFest has begun to unveil its 2018 program with FINCH, Massive Music, MPC, Carat, Contagious and ADK all joining the line-up, with many more speakers yet to be announced.

AdFest 2018 is divided into two streams: Craft@ADFEST (21 - 22 March) or Creative@ADFEST (23 - 24 March). Whereas Craft@ADFEST is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST is focused on pushing the boundaries of the creative and communication industry.
Loving Rubber.jpgYou don't need to go to FashionWeek to realize how important Instagram has become to modern beauty-conscious consumers. That's why in December Dr. Jart+ and GPB (Good People Basically) introduced a new line of rubber mask skincare products on the platform with an intriguing content campaign. Because of the huge popularity of the @lovingrubber account Dr. Jart+ has now extended the long-form content campaign until after Chinese New Year.

The new second phase of the campaign, which centers around four Aliens visiting from Planet Dermask on a vacation, introduces more intriguing storylines, like a love arch with a popular KOL and incorporates multiple Chinese New Year highlights. The long-form content, which goes far beyond the usual brand communications, is constantly being adjusted based on follower interactions, with outcomes often being changed to create deeply intriguing and rewarding experiences for followers.
STORY SCHOOL.jpgAdFest is inviting creative professionals from around the region to sign up to attend 'Story School' - a fun and highly interactive workshop hosted by Kitty Lun, Head of Creative Shop, Greater China at Facebook.

According to Lun, 3,000 people from 80 brands and 35 agencies have graduated from Story School already, of whom 99% said they found the workshop "extremely helpful".

Conceptually, Story School is designed to teach creatives how to get the most out of using Instagram Stories as an advertising platform. Lun will explain how to navigate the tools on IG Stories and to realize the platform's creative possibilities.
WORLD PRODUCERS SUMMIT.jpgAdFest will once again host the World Producers Summit at AdFest 2018 - an exclusive summit for production executives chaired by Steve Davies, Chief Executive of the Advertising Producers Association (APA) and Executive Vice President of the Commercial Film Producers of Europe (CFPE).

The 2018 World Producers Summit is open to just 40 production-related companies (including production, post-production shops, sound and special effects companies), owners and executive producers, with only one representative per company permitted.
David Guerrero & Cheuk Chiang.jpgThe Asia Pacific Tambuli Awards named David Guerrero, Creative Chairman, BBDO Guerrero (pictured left), and Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group (right), as part of the partial list of jurors for the 2018 Overall Executive Jury, led by overall jury chairman Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
PMT Pizza-01.jpgOutreach Nepal have created this campaign for planmytrip.com.np with the message; there's a lot more you could think about when you don't have to think about planning a holiday.

VIEW ALL THE PRINT CAMPAIGN

Credits - Executive Creative Director: Angad Basnet Chettri. Creative Director: Jayant Savant. Art Director/Copywriters: Bilash Shakya, Jayant Savant.

Marco Versolato & Jon Loke.jpgJ. Walter Thompson Singapore has appointed Jon Loke as Executive Creative Director, assuming creative leadership over a key cluster of local and international accounts.

Effective immediately, Loke (pictured right) reports to J. Walter Thompson Chief Creative Officer and Global Executive Creative Director, Lux, Marco Versolato (pictured left) who commented, "Jon's strength in both creativity and effectiveness makes him a great addition to our team as we build out a mix of expertise and experience. Welcome Jon!"
Will Anstee.jpgIPG Mediabrands's Initiative has appointed Will Anstee as APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry, and Mat Baxter, Global CEO Initiative. Anstee (pictured left) will be based in Singapore.
 
With more than 25 years industry experience spanning brand work, agency set up, and client management, Anstee joins Initiative from his role as Chief Growth Officer for IPG Mediabrands APAC, leading creative and commercial growth for their network of agencies across the region.
 
As President Initiative APAC, Anstee will lead the culturally-driven proposition across 13 markets in the Asia-Pacific region, with a strategic overview on growth, client relationship management and product development.
 
Anstee commented, "Initiative are the first agency in market to firmly pivot from 'brand advertising' to 'cultural branding'. I'm incredibly motivated to drive this vision across APAC, helping our clients to leverage the power of culture across a region so rich in cultural diversity." 
Tanishq.jpgThe best occasion to talk about love is the day when it is celebrated - Valentine's Day. Like every year, even this year, love will be celebrated once again with candies, marshmallows, soft toys, heart emojis, etc. But most often the true meaning of love is lost in this distraction. Tanishq decided to do something touching this Valentine's Day.

VIEW THE FILM
Myvalendine.jpgMatching in the modern-day is all about choosing a partner (by face) and hoping it 'clicks'. This Valentine's Day, among all the roses and right-swipes, Swiggy and their digital partner, Dentsu Webchutney, have come up with a novel approach to finding the perfect match.

Ashish Lingamneni, AVP - Marketing, Swiggy said, "Food is one thing that nearly every Indian loves, in their own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food. As India's top food delivery service, we see these similarities on a daily basis. So we thought, 'What could we do with India's greatest talking point - food?'"
Geometry Global new Logo_dark blue.jpgGeometry Global, operating in 56 markets around the world with 19 cities in Asia Pacific, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013.

"A lot has changed in five years. Our world has become more digitized and fractured, and brands are thinking more about how to optimize their sales in an omni-channel world," said Steve Harding, Global CEO. "Geometry has evolved to meet these needs, and our new branding is a reflection of this evolution. It says we are a modern, omni-channel agency - a diverse, curious, fun company that is confident and ambitious for the future."
 

Sydney's Flint film and stills production eyes Asia

Screen Shot 2018-02-12 at 11.37.00 am.jpgAfter a successful 18 months in the Australian market, Sydney-based Flint has begun to catch the eye of agencies and clients abroad including Asia.

Flint was started by film producer Tim Berriman along with award winning and renowned photographer Andreas Smetana, with the aim of providing dedicated stills and film production for their talented group of photographers who also direct. The team includes Toby Dixon, Jon Bader, Jonathan May, Adrian Brown, and David Maurice Smith.
Carlsberg CNY Campaign 30sec Video_02.jpgWhat you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends - And MullenLowe Group China is making this the focus for Carlsberg's CNY 2018 campaign, that was launched recently.

The 30-second clip tells of a story about a group of friends, discussing what could be the "better place" to gather for CNY. Each member of the group suggests different restaurants, bars, KTV and ultimately, they all celebrate CNY together. This is a simple story but is based on the true insight of consumer behavior during this festive period. This copy has been quantitatively tested and has scored top box results in the testing.

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Graham Drew.jpgGrey Malaysia's executive creative director Graham Drew (pictured left) reflects on the launch of Elon Musk's Tesla into space...

My old English teacher used to complain about the misuse of words. There were many abuses, but in his view, by far the biggest violation was 'Awesome'. In its true definition it is something that inspires awe - that rare kind of slack-jawed speechlessness that only happens when babies pop out or Northern Lights streak the sky. That was over 20 years ago, its only got worse. Now a latte is awesome.  

But just a few days back I, just like everyone else, saw Elon Musk launch a rocket in the sky - then land it again it a way that in itself seems to defy gravity. But then...then I saw the Tesla cam, I saw StarMan. I'd missed all the pre-publicity, so knew nothing about it till I saw it. It was awesome.

I first encountered Elon Musk in 2012 at SXSW. It was my first time there and was totally bewildered by the whole thing - so just went to the keynotes in the first couple of days. I had no idea who he was nor had I heard this scrabble-like name before. He was just there on stage, chatting to  some other Silicon-Valley type. But pretty soon I was struck by the sheer pragmatism of the guy. He talked about how he started, grew, then sold PayPal and made millions and got bored. How he then just looked around for something to do, something to fix.
Alex Karsten (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

BEST TV
First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ ON...
Isobar William, April, Britney and James.jpgIsobar China Group has announced a strategic integration plan and a series of management appointments. The group will establish four cross-agency functions: client servicing, specialist, product development and business support. Isobar Beijing will move into a new model and will be the first team from Isobar China Group to integrate a consulting and marketing offering.
 
Alvin Huang, CEO of Isobar China Group, said, "Integration helps us to better leverage resources, boost efficiency and offer our clients an even higher quality of work and services. Upon completion of the integration, Isobar China Group will become a new-type of digital marketing solutions provider with consulting at its core, anchored by business insights, communication strategies, creative and tech to transform businesses and build brands."
Tmall.jpgAs part of a ten-year partnership with the Olympics, Tmall Alibaba Group, China's biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with Fred & Farid Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever. "In the midst of winter, I found there was, within me, an invincible summer" - Albert Camus.

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KFC TV Sync visual-02.jpgUniversal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch.
 
The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology.

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VR & Abhik.jpgOgilvy India has announced that Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively. As part of their responsibilities, they will also oversee the growth of their Kolkata office.

Santara (pictured right) started his career in Delhi and worked with JWT before moving on to lead offices for Rediffusion Y&R and the Lowe Lintas Group. He managed a range of brands in his time with these companies, including Nokia, Pepsi, Airtel, Adidas, Dabur and LG. He joined Ogilvy Mumbai a few years ago and has quickly become part of the fabric of this company, reflecting Ogilvy values, building strong client relationships and agency partnerships. He leads the business relationships across Unilever Beverages, Bajaj Auto and Marico and, along with the Mumbai EXCO, will now focus on driving this office forward.
Vivo V7.jpgTo celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited edition. Mullen Lintas created the film for this limited edition.

The limited edition is a new variant of the existing successful model, V7+. It comes with amazing features like 24-megapixel front camera, 16-megapixel rear camera, 3225 mAh battery capacity and more.

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Huat Huat.jpgIsobar Singapore has created a fun augmented reality game for Jurong Point Shopping Centre based on the Chinese zodiac for this Chinese New Year.

Adventures of
 Huat Huat The Doggo sees a mischievous monkey scattering oranges throughout the virtual garden, requiring shoppers to help Huat Huat collect the oranges back, in time for Chinese New Year.



69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 is fast approaching. Entries must be in by 11:59pm GMT, this Wednesday, 14 February.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE
Tak Shune.jpgLee Tak Shune has been appointed to the Executive Creative Director role at Publicis Malaysia.

Lee (left), who was most recently Creative Director at BBDO Malaysia, has worked on brands including Fonterra, U Mobile, Guardian, Vinda, Unilever, Tesco Malaysia, BMW, Nando's, Expedia and Eveready. With 17 years of creative experience behind him, his body of work has been recognized at leading awards shows that includes Cannes Lions, London International Awards, Spikes Asia, AdFest, the Kancil Awards and the EFFIES Awards.

In his new role, Lee has been tasked with overall creative leadership of Publicis Malaysia as well as responsibilities to selected brands within the agency.
Greatest Showman.jpgDirectors Think Tank directors Underpants (aka Paul Freeman and Rachel Guidera) recently delivered some last minute animation shots for film director Michael Gracey's feature film 'The Greatest Showman'.

The Great Showman is movie directorial debut for Michael Gracey and stars Hugh Jackman, Zac Efron, Michelle Williams, Rebecca Ferguson and Zendaya. The film is inspired by the story of P.T Barnum's creation of the Barnum & Bailey Circus and the lives of it's star attractions.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he reflects on creative that is barking up the right tree!!

It's that time of the year again. No I don't mean the time of the year when everyone's starting to approach unsuspecting audiobook/headphone/ charitable cause/toy maker/furniture clients about a brilliant campaign that they just happen to have done and would you mind if we ran it? I'm talking about Chinese New Year.
 
Here we go. Out with the old animal and in with the new. And this time we are ejecting the Rooster and welcoming in the Dog. Personally I love it. It's more festive than Christmas, It's warm, colourful, traditional, commercial and you just know that there will be pooches everywhere you look. On posters, in ads, online. Cute, happy, wacky, tail wagging doggies promising a year of good health, abundant wealth, and buy one get one free dinners.
Datsun.jpgDigitasLBi has partnered with one of India's most popular content creators, The Viral Fever (TVF), and launched a novel campaign to harness the power of video platforms for Datsun redi-GO Smart Drive Auto.

At the heart of the campaign is a unique and tongue-in-cheek music video featuring the artists from the famous "Dilli de Sardarboys" - a YouTube phenomenon from TVF. It is a hilarious take on the Indian youth and their obsession with their hatchbacks. The music video and its groovy track manages to capture the quintessence of young India and how the car is actually an extension of their dreams, aspirations and daily life. The video has been released on TVF's Timeliners social media platforms, as well as on digital platforms including YouTube.

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SPCA.jpgTo celebrate the Year of the Dog, SPCA Singapore has teamed up with creative agency, Kinetic Singapore to launch the SPCA Fortunemoji, a real-time fortune-telling show on SPCA Singapore's Facebook page happening on 13 Feb 2018 at 7pm.

Master Dog, furry fortune-teller and friend of SPCA Singapore, is a familiar emoji brought to life using Apple's latest Animoji technology. Viewers of the live broadcast can leave a comment with their zodiac animal and a question on what the Year of the Dog has in store for their career, love life, wealth, health or education.

"The SPCA is always looking for novel ways of spreading our animal welfare messages. Master Dog was introduced to us by Kinetic Singapore, who brought him to life using Apple's latest Animoji technology. We hope that this Lunar New Year campaign will inspire the public to share their luck and prosperity with animals during this festive period," said Dr Jaipal Singh Gill, Executive Director of SPCA Singapore. 
David Johnson.jpgIPG Mediabrands's Initiative China has appointed David Johnson as Chief Strategy Officer.
 
A veteran in strategic planning, digital, content and research, Johnson (pictured) brings 20 years' experience as a strategist in both creative and media agencies across Europe, China, North & SE Asia, Africa and ME, and has won multiple industry awards including a Cannes Gold Lion and three Effies.
 
Most recently, Johnson was the Head of Strategy, ASEAN & Head of Connections Planning of Mindshare APAC. Prior to that, he was the Head of Strategy of Mindshare China, and has held senior positions at Mindshare Global, OMD, BBDO and Proximity, working with multiple brands including Unilever, P&G, Mercedes-Benz, PBG, Frito Lay, Total and Bayer.
 
As Chief Strategy Officer Johnson will lead Initiative China's strategic offering, driving organic growth with existing clients and developing a best in class strategy team.
Kraf Heinz.jpgKraft Heinz China recently appointed Saatchi & Saatchi Shanghai to lead their creative in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months.
 
Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers categories of infant food, sauce & condiments, snacks including new products under the brands of Heinz Infant, Master Soy Sauce and Planters.
Chris Foster & Ruben Desai.jpgThe Asia Pacific Tambuli Awards has named Chris Foster, Asia President, Young & Rubicam (pictured left) and Rupen Desai, Executive Vice Chairman, Asia Pacific, Middle East & Africa, Edelman (pictured right), as part of the partial list of jurors for the 2018 Overall Executive Jury.
 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity and culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Hyundai.jpgHyundai has always been a brand that keeps a customer at the centre of their universe, whether it's their products that meet exacting standards, or their service. In this new and rather bold service campaign, Hyundai Motor India Service demonstrates how care for their customers drives them.
 
The online campaign, which is visible on YT and all Hyundai Motor India social media channels, starts off in a rather expected manner. An old gentleman, played by theatre veteran MK Raina, merrily driving away when his pleasant drive is disrupted by his glove box falling open. Despite his best attempts to fix it himself, he realizes he needs to go to the service center after all. Once there, is where the twist begins.

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Nike Unlimited Stadium.jpgGunn Report, the global index of creative excellence in advertising, has released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017 - regardless of their communication discipline - and the companies behind them.

Already highly regarded, BBH Singapore's "Unlimited Stadium" for Nike has featured in the top 10 of the world's most awarded campaigns in the Gunn 100. The Nike Unlimited Stadium was inspired by the world's most iconic footprint - the lunar footprint - and was shaped as a  200 metre giant reimagined running track which took over a whole city block in the centre of Manila. Nike was also ranked best creative brand in the world.
Bala and Sujith pic.jpgIPG Mediabrands has announced a strategic collaboration between its consulting arm Inventure and IBM. In doing so, Inventure is able to offer customised solutions to help clients extract maximum consumer intelligence.
 
The solutions offered include IBM Predictive Customer Intelligence and IBM Watson Customer Insights, and application extends from effective media buying capabilities to hyper personalisation of products and services to suit the needs of every single customer.
 
CEO of IPG Mediabrands, Bala Pomaleh (pictured left) said, "As a communications agency, we're constantly evaluating solutions that allow us to meet the clients' needs of the hour. With easy access to MarTech solutions we're able to bridge these requirements without reinventing the wheel."

TBWA launches Disruption Consulting in India

Govind Pandey.jpgTBWA India has introduced its specialist consulting practice to further leverage its proprietary 'Disruption' operating system to solve significant business problems and unlock growth strategies for brands in 21st century.
 
The primary agenda of this unit is to craft the '2.0' for businesses.
 
It will draw a new OS for the business that unlocks its fundamental story for the times we are living in, where this story will be designed, told and lived. 
 
As an illustration, Airbnb unlocked its real story as a 'human hospitality brand' where travellers share homes and lives. This disrupted the global hotel industry and framed Airbnb as a category of one.
 
The disruption practice is driven by 'Backlash' (@tbwabackslash) - a 365-day editorial practice of tracking emergent culture conversations that gives it an edge in monitoring micro as well as tectonic shifts in culture on a daily basis.
Matthew Cheng & Takho Lau.jpgDDB China has appointed Takho Lau (pictured right) as executive creative director and Managing Partner of Guangzhou and Beijing. Lau will partner with Matthew Cheng, (pictured left) MD of DDB Guangzhou and Beijing. The pair will be responsible for operations and client business for the two offices.

Cheng commented, "I have known Takho for more than 20 years. First as an old classmate and then as a partner, having worked side by side with him for many years at Leo Burnett Guangzhou and Shanghai. Takho is creative, passionate and totally dedicated, he loves all things new. I am delighted to join him again to manage our Guangzhou and Beijing offices and I look forward to further strengthening our creativity, and developing our business together in China".
ZUARI-RHINO.jpgR K Swamy BBDO Mumbai's new print work is focused on the impact of deforestation on wildlife in particular.

Forests cover 31% of our planet and produce vital oxygen.1.6 billion people rely on benefits forests offer, including food, fresh water, clothing, traditional medicine and shelter. Many of the world's most threatened and endangered animals live in forests that are under threat.

Credits - National Creative Director: Sangeetha N. Executive Creative Director: Gautam Pandit. Creative Director/Art Director: Avn Suresh. Creative Director/Art Director/Copywriter: KN Rajesh.
feb16.jpgThe One Show 2018 and the ADC 97th Annual Awards has extended its final entry period by exactly one week. Both shows will continue to accept entries until this Friday, February 16.

February 16 is also the deadline for all entrants to complete their entry processes. Any oneshowadcannual.jpgunfinished entries run the risk of being removed from contention. All physical work must arrive in our New York offices no later than Friday, February 16 at 6:00 PM EST.

Whether you're looking to become 'famous famous' with The One Show, or wishing to show 'where craft will take us' with the ADC Annual Awards, you have one more week for your chance to win an esteemed Pencil or Cube.

ENTER THE ONE SHOW
ENTER THE ADC ANNUAL AWARDS
Pranav Harihar Sharma.jpgLeo Burnett India has made a significant hire with Pranav Harihar Sharma joining as Executive Creative Director. His last stint was at Rediffusion Y&R India where he was the Executive Creative Director for West and North.
 
In a career spanning over 18 years, Pranav (left) has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.
 
Apart from his experience as a creative in advertising agencies, Pranav is also a well-known ad and short filmmaker. He was given the script and screenplay credits of the Dabur Vatika film 'Brave and Beautiful', at the time he handled the brand's creative business at Linen Lintas. The campaign went on to receive multiple awards in advertising festivals across the country.
Animegaphone.jpgTBWA\Hakuhodo, Yukai Engineering, Crimson Technology and Kotobukisun have partnered to form the Animegaphone Creators Committee, which will be launching a revolutionary new megaphone that can convert the user's voice into someone else's voice instantaneously.
 
The Animegaphone is equipped with voice changing AI technology that analyzes vocal data input, then synthesizes and merges it into a pre-registered voice of another person, with almost no lag or delay - all while reflecting the user's speech pattern, accent, intonations and other individual vocal characteristics. The Animegaphone is the first time this technology has been built into independent portable units.

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Ho Ee Ki 2018.jpgIn a follow up to last year's award-winning Ho Ee Ki campaign for Malaysia's largest online marketplace, Mudah.my, Isobar Malaysia has created yet another fun campaign for Chinese New Year.

Carrying on with the campaign theme of Ho Ee Ki, which is meant to encourage people to let go of the old, to usher in prosperity, this year's ad focuses on lucky numbers with a twist. The Chinese community commonly associate numbers with luck and prosperity. This formed the campaign idea of encouraging people to 'Uncover Prosperity' through their own efforts of selling on Mudah.my, instead of relying on chance (numbers).

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AIA Malaysia.jpgIf you don't look forward to travelling home for the holidays, then Leo Burnett's Chinese New Year spot for AIA may give you a different perspective on things.

In the film, an elderly husband corrals his adult children together for an unexpected family reunion dinner on Chinese New Year's Eve - all at the behest of his beloved wife. Everything seems normal enough until the story's twist; a reveal that provides a very different take on the events of the film.

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Mini Red Packets 1.jpgInspired by MINI's latest car in the line up, the new MINI Countryman, Kinetic Singapore brought the elements of the city and country into a red packet design. It is a reflection of the MINI Countryman's product positioning and character, yet symbolic to Lunar New Year - To unfold, explore and discover more opportunities and good things in the new year ahead.

The red packets were printed in 8 different pantone colours, followed by an intricate foil stamp in copper and gold and finished with blind embossed patterns to add that luxurious, tactile and visual texture.

Melvin Mangada.jpgThe Asia Pacific Tambuli Awards revealed the partial list of jurors for the 2018 Creative Executive Jury led by Melvin Mangada, Chief Creative Officer and Managing Partner, TBWA\Santiago Mangada Puno (pictured left). The members of the jury include Elvis Chau, Partner & Chief Creative Officer Anomaly China (pictured below centre), Chris Chiu, Group Chief Creative Officer DDB Singapore (pictured below left), Leigh Reyes, President and Chief Creative Officer, MullenLowe Philippines, Merlee Jayme, Chairmom & Chief Creative Officer, Dentsu JaymeSyfu (pictured below right) and Pat Baron, Creative Council Chair Asia Pacific & Chief Creative Officer, McCann Worldgroup Australia.
Missed Caller.jpgCafé TC and Dentsu Webchutney India launched a new campaign to make people aware of 'Not 2 B Missed Deals' using Truecaller in an innovative way.

Friday night is party night. Bars and restaurants run exclusive deals and offers in order to get maximum footfalls. These deals are communicated to people using various conventional mediums including - SMS, e-mails, IM messages and calls to name a few.

In December, Café TC launched an exclusive set of Friday Night deals - Not 2 B Missed Deals. It tasked Dentsu Webchutney to ensure that the deals were communicated effectively.

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HOOD HOUSE.jpgOver the last decade in South Korea, the number of house cats kept as pets has steadily increased. At the same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals. Cheil Worldwide Seoul helped raise awareness, and promote positive interaction between people and homeless animals.

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KonsultaMD.jpgThe Philippines is an archipelago composed of 7,641 islands. Thus, health care remains inaccessible to millions of Filipinos in far-flung areas. To promote KonsultaMD, the Philippines' premier telehealth company, GIGIL put up Dr. Everywhere. Unstaffed pop-up clinics that demonstrate wherever there's a phone, there's a doctor.

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TEE_OFF_1 copy.jpgIPG Mediabrands Malaysia agencies Initiative and Rapport collaborate to create Malaysia's first programmatic Out-of-Home campaign with Maybank for the Maybank Championship 2018.
 
The annual Maybank Championship is a golfing tournament created as a platform for players not just from the European Tour and Asian Tour, but to also provide opportunities for appropriately qualified ASEAN players to compete in an international event.
Steve_Walls_TBWA.jpgTBWA\Asia has hired Steve Walls as 'disruption master' - a new regional role designed to add further depth to the network's strategic capabilities.

Walls (left) is based out of the Singapore agency and will join Robin Nayak in supporting strategic planning across the agency collective in Asia.

Prior to joining TBWA, Walls was chief strategy officer at Publicis Communications Singapore, where he looked after Leo Burnett, Saatchi and Publicis. Over the course of a 25-year career in advertising and innovation, he has worked in the UK, Singapore, Australia, US and Canada, at agencies including BBH, JWT, BBDO, and Ogilvy.
DTT.jpgDirectors Think Tank, The Tankers and Powertank hosted a big party last week at the Heli rooftop and lounge bar on the 36th floor of Menara KH in Bukit Bintang in Kuala Lumpur.

The cream of the local Malaysian industry turned out in force to party until the wee small hours.

 
FABULOUS FOUR 2018.gifAdFest has unveiled this year's 'Fabulous Four' directors, who will be representing Japan, Malaysia and Australia at the Fabulous Four 2018 short film screening at the festival in March.
 
Every year, AdFest invites emerging commercial directors to write a short film inspired by the festival's theme. This year's theme is 'Transform', and AdFest received 38 entries from 12 cities across the region, which were judged by the 2018 Film Craft & New Director Jury.   
 
Chosen to compete are:
·       Haruna Kaizuka, Director from AOI Pro. Inc. (Tokyo), whose short film is titled 'Beautiful Face'
·       Huixin Law, Assistant Director from Reservoir World Sdn Bhd (Kuala Lumpur), whose short film is titled 'Bird On A Wire'
·       Shuhei Murata, Director & Planner from Pyramid Film Quadra Inc. (Tokyo), whose short film is titled 'Downside Up'
·       Thuy Vy, DOP & Director from The Directors Group (Melbourne), whose short film is called 'Still Life'.
AA Pawsperous CNY.jpgWith Chinese New Year just round the corner, AirAsia has launched its latest ad campaign to usher in the Year of the Dog, and the star of the campaign is none other than 'Ah Boy', the cute and playful Beagle dog in AirAsia's 'Pawsperous' Chinese New Year video.

Created by Dentsu Aegis Network (DAN), the video tells the story of a family reuniting in their hometown for the festive celebrations, through the eyes of the family's pet dog, 'Ah Boy'.

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EYS newspaper.jpgChinese medicine giant Eu Yan Sang has launched an integrated Chinese New Year campaign across Hong Kong and Macau by tapping into the emotional side of the festive period and calling attention to how Chinese parents show their love.
 
The Chinese way to say "I love you" presents itself in many complex forms but is rarely obvious. The heart of the campaign focuses on "unspoken feelings" between generations, recreating relatable scenarios that illustrate the way traditional Chinese families tend to not openly say how they feel, but express affections in their own way - whether expressing verbal disapprovals under the guise of encouraging strength and growth, or discreetly taking care of family problems quietly and unprompted.
 
Richie Eu, Managing Director of Eu Yan Sang Trading (Hong Kong), said, "In this campaign, we intend to connect with our audience by bridging an "unspoken" gap between generations. As a 138-year old company, we're honored to have supported the health and wellbeing of generations. This campaign underlines our commitment in continuing to be progressive and modern, while remaining authentic and relatable."
JD_Thumbnail_1.jpgIn a sterling example of what 'branded content' should be, Passion Pictures has created 'Joy Story: Joy & Heron', a four-minute animated short for China's largest retailer, JD.com via 180.ai. With all the style and production values of a Hollywood feature animation, the film is the heartwarming tale of Joy, the brand's beloved dog mascot, and her comic trials with a pesky heron.

The film was directed by Passion's Kyra & Constantin, internationally loved for their madcap 'Rollin' Wild' films, and their knack for creating characters that endear and endure.

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BB8.jpgStar Wars fans take pride in being knowledgeable about that certain galaxy, far far away. So, when Globe Telecom with their partnership with Disney for the screening of Star Wars: The Last Jedi held their exclusive Star Wars-themed quiz night, J. Walter Thompson Philippines created a promotional poster campaign that tested the Star Wars fan's knowledge of the Force. Each poster was comprised of found images resembling certain Star Wars elements (like a Light Saber, an X-Wing, even Kylo Ren) and one challenge: "Only true fans will know."

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Credits- Chief Creative Officer: Dave Ferrer. Executive Creative Director: Brandie Tan. Art Directors: Rica Manuel, Macky Sanchez. Copywriter: Albert Millar. Creative Director/Art Director: Javey Villones. Golda Roldan - Managing Director. Ardie Vega - Group Account Director. Denise Amora - Account Director. Kate Lee - Account Manager. Carol Pe Benito - Print Producer. Michael Gonzales - Digital Imager. Ferdinand Ortiz - Digital Imager. Christopher Cristobal - Digital Imager.
w_jacob.jpgOmnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.
 
"After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy," said Brymer. "She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work."
 
Under Clark's leadership as CEO of DDB North America, the agency has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald's in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.
Russell Lai.jpgHavas Media Singapore has promoted Russell Lai, currently the Executive Director to the role of General Manager.
 
Lai (pictured left) joined Havas Media three years ago with a responsibility to manage some of the agency's key clients and has previously worked with UM as a Senior Business Director. Prior to this he has also had stints with Zenith Optimedia and PHD.
 
At Havas Media, he is credited with leading a portfolio of flagship clients and supporting the agency's new business strategy by having successfully led the media pitches of Gardens By The Bay, Cycle & Carriage, CapitaLand Group, FairPrice and Esplanade, to name a few.
 
Jacqui Lim, CEO of Havas Media Singapore, said, "This a well-deserved promotion for Russell. He has played an important role in Havas Media Singapore's growth story by bringing forth a strong integrated proposition to clients, unifying the different offerings of the Group and crafting bespoke solutions that meet their business needs. As the client lead, his in-depth understanding of the market, ability to provide high-quality solutions to the clients combined with his tenacity and diligence has been a great asset to the agency."
Pinball2.jpgThe Midas Awards for the World's Best Financial Advertising has announced the 2017 winners. Worldwide since 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

TBWA\Singapore earned 2 Gold Ingots for "Unlimited Joy Machine" for Standard Chartered Bank for their launch campaign, offering unlimited cashback on travel, dining and shopping spends.

The 2017 Midas Awards executive jury honored entries with 1 Grand Midas Award, 52 Midas Gold Ingots, 88 Midas Silver Ingots, and 102 finalist certificates from creative submitted from 21 countries.
Discover.jpgDiscover, from India's leading two-wheeler brand - Bajaj Auto, has released a new campaign. It has been conceptualized by Mullen Lintas Mumbai. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110.

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Shut the fake up.jpgLong before Indian fashion brands jumped on the 'edgy' wagon, Fastrack was leading the charge with unfettered stances on youth and life. Known to break stereotypes, in its new campaign, Fastrack yet again bears the flag of defiant thought for the youth and by default, the future.

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Mark_Lloyd-Ruck.jpgR/GA Tokyo has joined Shiseido's roster of agencies. The newly-forged relationship will include a 5-person embedded team, consisting of an R/GA Tokyo Senior Producer, Creative Technology Director, Software Engineer and Design Director sitting within Shiseido's 100-strong Creative Division. The team will be led by Mark Lloyd Ruck, Associate Creative Director, User Experience (pictured left).
 
R/GA Tokyo will serve as a strategic business partner to the iconic Japanese company, consulting on new ways of working -- from revamping brick-and-mortar retail environments to creating visual communications.
 
R/GA APAC EVP Managing Director, Jim Moffatt described the relationship as a meeting of the minds.
Project Re-Search.jpgDentsu Webchutney has revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale.

The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all 'Blue Whale Challenge' related searches, to relevant topics around mental health.

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Julian.jpgEnsemble Worldwide has created a touching brand film for Samsung as part of Samsung's 'Do What You Can't' campaign.
 
The short feature entitled "Julian and His Magical Skates" is a special tribute to the rising star Julian Yee - Malaysia's first national figure skater and first Winter Olympian, in view of his participation in the coming Olympic Winter Games PyeongChang 2018.

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TAT.jpgBBDO Bangkok has partnered with Tourism Authority of Thailand to launch a new global campaign centered around the next generation of world travelers - titled 'Open to the new shades'.

For years, Thailand has been one of the preferred destinations for travellers across the world. The country has been long recognized for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people and their smiles. These are some of Thailand's amazing essentials that have helped make the journey truly memorable for years.

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Chong Kin and Marcus Ma.jpgFollowing the new management restructure of Serviceplan China the network has recently added four new additions to their client roster, including 2 World Cup campaigns. New clients are ERDOS Men; Mengniu's Chunzhen Yogurt - World Cup Campaign; Tencent Sports - World Cup Campaign; and Tencent NOW Live Broadcast, and follow the recent appointments of Marcus Ma (the new Managing Director in Beijing) and Chong Kin (the new Chief Creative Officer Greater China).
McQueenMcQueen_Photo (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Tom and George McQueen, senior creatives at Droga5, New York

BEST TV
Winner: Tourism Australia - Dundee: The Son of a Legend Returns Home. That's not an ad. This is an ad. We're biased, but how can you not like the bigger ambition here. A long play at subverting the Superbowl with a fake ad, for a fake movie, to advertise a real country (and a bloody good one at that). It's an elaborate ruse that plays so perfectly into culture and Hollywood's desire to remake anything and everything at the moment. The star power, the craft, the nostalgia - it's a prank that will work its socks off. Plus a Hoges cameo in the original croc skin vest? What's not to love? READ ON...
Comzone Logo.jpgSamsung Mobile Cambodia has awarded Comzone to launch its latest flagship model, the Galaxy S9+.

Comzone will take on amongst other aspects, the unboxing, event launch and ground activation duties for the much anticipated unveiling of Samsung Mobile's Galaxy S9+ for the Cambodian market.
Odin Japan.jpgEight has unveiled a cluster of new websites to support the continued expansion of client Odin property in Japan. Odin, the Niseko-centric hospitality and real estate brand has been growing steadily, having announced a number of new retail and restaurant ventures during the past 12 months.

The flagship Odin Place retail property launched last winter at the heart of Hirafu has quickly established itself as the social nexus of the ski resort, bringing brands such as Moncler and Burton Snowboards to Niseko for the very first time. Tenants include a local brewery taproom, an authentic alpine fondue restaurant, a artisan bakery, a bistro and après-ski bar, a sushi restaurant, two luxury skiwear stores and a lifestyle property office.
Panasonic Cooking x AFC programmes-1.jpgPanasonic kicks off another season of "Love to Cook" collaboration with Asian Food Channel (AFC), marked by the regional premiere of "Martin Yan's Asian Favourites (Season 2)" cooking show in January.
 
An AFC original production featuring Celebrity Chef Martin Yan, who has over 20 years of culinary experience, Chef Yan shares tricks of the trade and insider knowledge on how to achieve great tasting local food using Panasonic kitchen appliances.
Alibaba.jpgAlibaba Group has just launched its first ever global branding campaign, in support of the PyeongChang 2018 Olympic Winter Games, of which it is a TOP partner. The campaign was released across China (TVC, OOH), Korea (OOH), Japan, UK, US (digital platform). This campaign was created by BBDO and Proximity China, with creative duties led by Proximity, and include 3 videos, print visuals, OOH, website, social media, logo optimisation, research support and corporate communications.
Desaru Coast.jpgOgilvy & Mather Singapore has been appointed as the e-Commerce agency for Desaru Coast, an integrated destination resort developed by a subsidiary of Themed Attractions Resorts & Hotels (TAR&H) Malaysia. The assignment was won following a competitive pitch.

Desaru Coast is the first integrated premium destination resort in Malaysia and offers a unique blend of experiences and boasts international hotel brands including The Westin Desaru Coast Resort and Hard Rock Hotel Desaru Coast. Ogilvy will oversee the development of an integrated e-Commerce platform that will strengthen Desaru Coast's positioning as one of Malaysia's most anticipated tourism developments.
Tanuj Philip new.jpgBridgestone China & Asia Pacific has appointed M&C Saatchi Singapore to manage the creative execution of its Olympics sponsorship programme in the China and Asia Pacific region. Bridgestone Corporation is a Worldwide Olympic Partner of the International Olympic Committee (IOC) from 2014 through to 2024.

The remit spans the creatives for the regional campaign, including leveraging traditional and digital channels for activations that serve as touchpoints to various external and internal stakeholders. The scope covers 11 markets across China and Asia Pacific and culminates in the Olympic Games Tokyo 2020. The pitch took place in second half of 2017 and was contested by multiple agencies specialising in sports marketing and branding from across the world.
Rajesh Ghatge.jpgPublicis Communications' specialised digital agency, Indigo Consulting, has won the digital duties for L'Oreal Paris' personal care brand, Garnier India. The agency will look after the digital and social media mandate for the French brand. The account will be handled out of the agency's Mumbai office, and was won after a multi-agency pitch.
 
The Garnier customer is discovering new categories, learning new regimens and even comparing and shopping online. For the personal care category, digital is no longer a fringe medium and is a strategic tool used to complement the efforts on mass media. The team at Indigo Consulting will design content and acts that will drive this behaviour change.

In India, Garnier comprises brands across hair care, hair colour and skin care for men and women. Apart from managing digital and social media, Indigo Consulting will also offer e-commerce solutions, and create and execute 360-degree digital-led brand campaigns.
ANMUM FOOTBALL SUPPORT.jpgTuesday 23rd January 2018 marked a fresh start for the Under 23-years-old Vietnam National Football Team as they qualified for the 2018 AFC U-23 Asian Cup for the first time in history. BBDO Vietnam created this print ad for Anmum - Here's to new beginnings. Proudly supporting #U23VietNamTeam and their moms in the Under 23 Asian Cup finals.

Credits - Executive Creative Director: Andrew Chu. Copywriter: Sang Huynh. Senior Art Director: Quoc Lam. Account Director: Huong Nguyen. Retoucher: Ben Greenfield. Managing Director: Giao Phan. Clients: Arnaud Renard, Thanh Trang Huynh. Account Executive: Anh Mai.
Website Banner.jpgHDFC Life partnered with Comic-Con Bengaluru to reach out to the Indian millennials that still perceive insurance to be a financial product for their parents. Dentsu Webchutney had been contemplating for a while on how to make the product more consumable and approachable for Young India and devised a concept to design comic strips that would answer the basics of insurance. In an effort that started as a mere social campaign, was then extended by partnering with Comic-Con Bengaluru to further cement the brand's commitment to demystify the insurance category. Captain Life, the Super Hero to all other Super Heroes was HDFC Life's mascot. His core purpose is to be the Guardian of all Super Heroes and protect them against the uncertainties of the future.
Tambule CFE_2018 logo.jpgThe pioneer award show globally that honors brands that do good and do well, the Asia-Pacific Tambuli Awards is now accepting entries.

Entry deadline is set for March 28, 2018 with the Conference and Awards night being held on June 5 in Manila.

Entry forms can be downloaded here.

The APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Stanley Clement.jpgIPG Mediabrands Malaysia's Society has been appointed for strategic and holistic digital marketing solutions for Canon Marketing Malaysia.

The scope of work involves developing strategic and holistic digital marketing solutions across Canon Marketing Malaysia's B2B and B2C product offerings, encompassing social media management and campaign planning for online and offline events.

Stanley Clement, Managing Director of Society (pictured), said, "Canon Marketing Malaysia was looking for an agency who would be able to handle end-to-end digital marketing strategy and deliver sound, data driven solutions to help the business achieve their commercial objectives. Our diverse offerings and holistic approach across the digital ecosystem gave us an edge during the pitch process."

Canon Marketing Malaysia's Head of Corporate Communications, Patrick Lim said, "Canon Marketing Malaysia is aiming to further enhance our brand communications and create deeper, meaningful engagement with our consumers through our social media channels. We look forward to further build upon our existing strong relationship with our consumers and continue delighting them through our Kyosei philosophy. Society's team understands our goals, and we believe this collaboration will bring us closer to fulfilling them."
Huawei.jpgHuawei recently called for agencies to pitch for the crucial strategic role of Global Content Marketing agency for their business. Through a strong collaboration with MKTG London and The Story Lab Shanghai, Beijing Dentsu will manage Huawei's content marketing business globally.

Led by the Senior Vice President of Beijing Dentsu, Akio Oyo, who is also Dentsu Aegis Network's Key Client President for Huawei and other key clients' business; the proposal presented innovative ideas and in-depth insight into the present and future of the client's business. Strong local content marketing capabilities and experience were supplemented by the innate strength of the DAN network to provide a truly international solution for Huawei.
Johnsons.jpgBBDO Guerrero has launched #AllForBaby, an integrated campaign for Johnson's Baby to commemorate the brand's 125 years of unwavering commitment to always give the best for babies.
 
Set for a year-long roll-out across South East Asia, the #AllForBaby campaign is anchored on a hero film that mimics the Herculean role of mothers in stopping at nothing to keep her child safe. It reinforces the power of a parent's touch; creating a world where every child can thrive. It speaks of a timeless message of safe and protective care - something Johnson's has been delivering for 125 years.

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Dundee-1.jpgDuring today's Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, "Dundee: The Son of a Legend Returns Home," is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia created by Droga5 New York as Campaign Brief revealed exclusively last week.

The series of teasers and the final 60 and 90 second spots were directed by Australia's Steve Rogers from Revolver/Will O'Rourke.
 
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.

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Hanzel & Gretel.jpgBBH China is the only creative agency in China, and one of twelve leading agencies selected to partner with YouTube to showcase its six - second bumper ad format at the 2018 Sundance Festival.
 
Now in its second year, the initiative by YouTube has a new twist for 2018 - creative agencies are to interpret a classic tale in just six seconds.
 
Google, in its agency blog post said, "We've enlisted some of the brightest minds in creativity, film and storytelling to draw inspiration from a timeless story...These tales have survived as fables, story books, animated movies, live-action films based on animated movies and hit songs. Will they survive as six second stories?"

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RabidranathTagore.jpgSelf-portraits of great artists are just as famous as the masterpieces they created. Art lovers across the world recognise and revere them. In this campaign 'Recreating Masterpieces', R K Swamy BBDO Mumbai have recreated the self-portraits of world famous painters. The only difference here is that they are not recreated from oil and water colours which the artists used originally. Instead, they are painted using Kokuyo Camlin Brush Pens. Each portrait is carefully recreated using only the 24 fixed shades available in the Brush Pens category. These posters were created to illustrate that today there is a whole new medium called Kokuyo Camlin Brush Pens available to create masterpieces exactly the way the great masters created them.

Credits - National Creative Director: Sangeetha N. Creative Director/Copywriter: Jyothi Prasad Nair. Creative Director/Art Director: Tapas Pal.
Andre Kassu.jpgThe Asia Pacific Tambuli Awards has named Andre Kassu, Partner & Chief Creative Officer, Crispin Porter & Bogusky Brazil, as the 2018 Jury President of the Humanity & Culture Executive Jury. Kassu will also serve as juror in the Creative Executive Jury.

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Free_Hens_Fresh Eggs_Green Tea.jpgThis campaign created by BlackSheep.Works for Kashmir's free-range eggs brand Free Hen's Fresh eggs pitches the humble egg against the conventional foods/beverages considered healthy, nutritious or filling, and creatively explains how actually free-range eggs are healthier, more nutritious and satiating by using visual juxtapositions and interesting findings from scientific studies.

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Credits - Chief Creative Officer: Asif Amin Tibet Baqual. Copywriter: Asif Amin Tibet Baqual. Creative Director/Art director: Suneel G Katarnavare. Illustrator: Suneel G Katarnavare.
Car Club.jpgTransport-sharing has been picking up speed in Singapore. Arguably, locals are now more receptive to the digital currency world, as seen in the growing popularity of bike-sharing and more recently, e-scooter-sharing. So what's stopping them from car-sharing?

Car Club is Singapore's largest car-sharing operator with a fleet of over 260 cars at more than 105 pick-up stations. Yet, not many Singaporeans understand the concept, as they consider the service as yet another form of "car rental", which can be a hassle.
workshop.jpgWith Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city.
 
The 90 second film via Grey Group Hong Kong follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade.

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Plan My trip Final-2.jpgOutreach Nepal has created this campaign for Plan My Trip using Mahatma Gandhi, Mother Teresa and Che Guevara.

Credits - Executive Creative Director: Angad Basnet Chettri. Creative Director: Jayant Savant. Art Director: Saroj Mahrajan. Copywriter: Jayant Savant.
Huanghelou Jiu.jpgShenzhen Guangdong, China has won the Package Design Best award for Shenzhen Baixinglong Creative Packaging at the at International Mobius Awards. The agency took Best of Show in Food & Beverages with its "Huanghelou jiu" wine box entry. The design, which targeted men 40 to 50 years old, is nostalgic as it is based on the shape of the Yellow Crane Tower, a Chinese landmark in the same district as the advertiser, Wuhan Tianlong Yellow Crane Tower Wine Co. Ltd. The tower has been built and rebuilt in various forms since around AD 223. 

VML Sydney takes out Best of Show-Digital/ Mobile  for unique use of media with McDonald's 'Snaplications'VML Sydney takes out Best of Show-Digital/ Mobile at International Mobius Awards for unique use of media with McDonald's 'Snaplications'

French ad agencies led the Best of Show (Grand Prix) winners list. BETC, Paris, won Best of Show in both Commercials/TVC and Social Media Marketing with "Timeless" and "Like My Addiction." Havas Paris took top honors in Brochure/Book for "Annual Report."
MullenLowe SingaporeCD.jpgFollowing the announcement today of Erick Rosa's departure to join Publicis One Japan, MullenLowe Singapore has announced the promotion of Sheng Jin Ang and Daniel Kee to Executive Creative Directors.

Meryke Naude, who has held the role of Head of Art for Unilever Oral Care, has also been promoted to Creative Director, leading brands such as Closeup, Signal and Pepsodent.
 
Ang and Kee have been with MullenLowe Singapore for five years, and in their previous role as Creative Directors, both played a key part in securing global recognition for the agency and its work with Unilever. In 2017 both Ang and Kee led the agency's award-winning work for Unilever brand Clear, winning MullenLowe Singapore a Gold Lion at Cannes for their Bullish Boss campaign which contributed to the agency being awarded the Singapore CCA Agency of the Year Gong for the second year in a row.
Erick Rosa_2018.jpgPublicis One Japan has appointed Erick Rosa as Chief Creative Officer, effective 9th April 2018. Joining Publicis One from MullenLowe in Singapore, Rosa (pictured) will succeed Jon King in the same role.

Following 12 years with the company in Tokyo, 11 of which at Beacon, King and Publicis One have recently parted ways. "We'd like to thank Jon for all his work with Beacon over the past 12 years and wish him the best in his next endeavour," said Floriane Tripolino, Managing Director of Publicis One Japan.

Born and raised in Rio de Janeiro, Rosa is currently ECD of MullenLowe Singapore and the global creative leader on one of the Unilever brands. Prior to this, he has worked with Leo Burnett in Portugal, Draft FCB (now FCB) and EURORSCG (now Havas) in Brazil. Over the course of his 18-year career, his work has been recognized at Cannes, The One Show, D&AD, London International Awards, Clio, Art Directors Club, El Ojo, CCP (Portugal), CCSP, (Brazil) and Spikes Asia.
Lion Demo.jpgEnsemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season.
 
The 'HuatAR' campaign is a world's first, devised by the team to bring blessings ('Huat' in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented reality (AR) technology. Users will have the opportunity to download the Maxis "HuatAR" app and collect unique ang pao packets from any Maxis store. Through AR, the scanned ang pao packets will transform and activate an interactive lion that users will be able to engage with.

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Yang Yeo.jpgThe Cannes Lions International Festival of Creativity has released the remaining names of the 2018 jury presidents.

A total of 26 presidents will guide specialist juries within the nine Awards Tracks. In addition to creative leaders drawn from across the spectrum of creative services, this year's president line-up includes Fernando Machado, global chief marketing officer at Burger King and Mark D'Arcy, VP and chief creative officer at Facebook.

For the first time in Festival history, Apple will participate in the juries with Tor Myhren, VP marketing communications appointed as Innovation President.

Yang Yeo, Creative Kaiju, Hakuhodo Japan (pictured) is to lead the Cannes Industry Craft Lions jury.
Generations Apart.jpgHeineken has launched a new social experiment, titled 'Generations Apart', as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. Heineken believes that when people take the time for open conversations, they break down barriers and can focus on what unites them, not what divides them.

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Yasuharu Sasaki.jpgThe Asia Pacific Tambuli Awards has named Yasuharu Sasaki, Executive Creative Director, Head of Digital Creative Center, and Managing Director, Creative Planning Division 4, of Dentsu Japan, as the 2018 Jury President of the Media & Digital Executive Jury.

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Reed_Ajab.jpgOgilvy Asia executive creative directors Reed Collins and Ajab Samrai have both been promoted to the newly created positions of Chief Creative Officer for Ogilvy North Asia, and Chief Creative Officer for Ogilvy ASEAN respectively.

Collins (left) and Samrai (right) will join Sonal Dabral, Chief Creative Officer & Vice Chairman for Ogilvy South Asia, forming a regional leadership team reporting to Eugene Cheong, Ogilvy's Chief Creative Officer for Asia Pacific.
Sunmi Park & Cindy Yan Chan.jpgNew York Festivals International Advertising Awards has added 14 additional members to the 2018 executive Jury, bringing the panel up to 35 members from 17 countries including Sunmi Park, Chief Creative Officer, Daehong Communications, South Korea (pictured left) and Cindy Yan Chan, Partner/Chief Strategy Officer, Focus Media Group, China (pictured right).

The executive jury, an elite panel of global and regional chief creative officers will meet in New York City on April 20th to Monday, April 23rd to select the World's Best Advertising.
Run It.jpgWieden + Kennedy Tokyo has released this 'Run It' spot for Nike collaborating with Korean superstars Jay Park, Jessi and Woo Won-jae.

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Kathrin Guethoff.jpgServiceplan Group has announced that Kathrin Guethoff, who was Serviceplan China's Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff (pictured) will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at the major industry festivals around the world including; Cannes Lions, ROI Festival, Spikes Asia Pacific, Epica and New York Festivals. Guethoff will still be based in China.

Guethoff said, "I am excited to be a member of the Creative Board, working with inspiring enthusiastic colleagues in this dedicated team, and to collaborate with our different agencies around the world. In our times of globalization, I consider it to be even more important to look beyond and see different perspectives of cultures, their diversity, insights and new developments, and the inspiration and positive facets that can come with it. Being based in China with years of experience of its culture and advertising scene, I hope to offer a different angle for the Serviceplan Group creatively. I am happy to be part of the global movement that Serviceplan has initiated."
Luca (1).jpgClemenger BBDO Melbourne has appointed Luca Vergano to the role of planning director across the agency's Carlton United Breweries and MARS Petcare accounts.

Vergano joins Clemenger BBDO Melbourne from R/GA Singapore where he was the strategic lead across Google, Uber, Ikea, Nikon and Unilever.
MarkTutssel-1.jpgMark Tutssel has been named executive chairman of Leo Burnett Worldwide. Rich Stoddart, currently president of Leo Burnett Worldwide, is leaving to pursue a new venture.

In his new role, Tutssel will focus on creative excellence and growth, igniting the collective firepower of the global network on behalf of clients and leveraging the special culture of Leo Burnett.
Ben Lilley.jpgMcCann Worldgroup Australia has today confirmed that chairman and CEO, Ben Lilley, will be stepping down at the end of March after 18 years in his leadership role. Lilley is moving with his family to France in April, for a well-earned career break. The search for his replacement commenced several months ago and is expected to be announced shortly.

Lilley joined McCann Australia as chairman and CEO McCann after the sale of his agency, SMART, in 2011. Charged with reinventing the agency's integrated creative offering, McCann Australia has since achieved record growth and been named Agency of the Year at D&AD, London International, Spikes Asia, Campaign Asia, Campaign Brief and AWARD. Lilley also served as McCann Worldgroup creative leadership chair, Asia Pacific, responsible for driving McCann's creative excellence across the APAC region in 2016 and 2017.

Under Lilley's leadership, in 2013 McCann Australia made history as the world's most awarded agency in the the Gunn Report, Won Report and AdAgeAwards Report, for campaigns including Dumb Ways to Die (DWTD). Named the most awarded campaign in history, DWTD featured in both the AdAge Top 15 Ad Campaigns and Gunn Report 20 Best Commercials of the 21st Century.
Manu Menon2017.jpgIPG Mediabrands Malaysia's mobile and technology agency Ansible has pioneered Malaysia's first automotive chatbot in collaboration with Sime Darby Auto Connexion's (SDAC) Ford.
 
As a key mobile technology agency for Sime Darby Auto Connexion, the sole distributor of Ford in Malaysia, Ansible built the chatbot to act as the first touch point for sales enquiries and customer service. The purpose of the chatbot is to provide a more engaging and simplified query response system for consumers.
 
"We are proud to work with Malaysia's leading mobile technology experts Ansible in bringing our first chatbot to life. The chatbot will assist our customers whenever and wherever it's personally convenient to them," said Queenie Tham, Head of Marketing and Communications, Sime Darby Auto Connexion
 
Managing Director of Ansible, Manu Menon (pictured) said, "The chatbot's unique features of being mobile friendly and accessible anywhere and anytime will offer consumers 24/7 support, and we hope to bring consumer engagement in the automotive industry to a higher level. Gone are the days where customers tolerate listening to lounge music while waiting for telephone support staff to attend to their queries."
Johan Vakidis.jpgJohan Vakidis is joining Publicis China as Chief Creative Officer. Vakidis has 18 years of experience in China and unique digital marketing experience.

In this newly created role, he will be tasked with leading multidisciplinary creative teams across Publicis Worldwide, Nurun, Publicis Wangfan, Publicis Commerce, Publicis Vivid, Publicis Life Brands, and 133SH. Vakidis will report to David Gompel, COO of Publicis Communications and CEO of Publicis Worldwide, Greater China.

Kit Ong CCO + partner leaves The Purpose Group

Kit Ong.jpgKit Ong, the Chief Creative Officer and Partner of The Purpose Group Vietnam, will be leaving the company this month. He is leaving to focus on new creative opportunities beyond traditional advertising.

His work from Malaysia, China and Vietnam has consistently garnered recognition from international, regional and local award shows. He helped Ogilvy Shanghai and Y&R Vietnam ranked the top agencies in the Campaign Brief Asia Rankings in their respective countries.

Together with some of his peers in the advertising community, he has been raising the awareness and importance of having a 4As and local award show in Vietnam.
Budweiser.jpgIn partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign.

Continuing to build upon the platform of "Thanking those who help me, be me", this year's film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue her passion for running. Unbeknownst to her, they support her decision in their own way.

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Mateusz Mroszcak.jpgMateusz Mroszcak, Executive CD at BBDO in Europe, and ex-CD at These Days, and winner of over 5 awards at the latest edition of Cannes Lions is joining the team at Happiness Saigon. He will take on the role of Group Creative Director working closely in the team with Paul Busschau and Geoffrey Hantson.

Mroszcak (pictured) said, "Excited! That's how I feel. Excited to push Happiness Saigon, recognized as one of the top agencies in Vietnam, to the best agency in South East Asia. Excited to become ambassador of this fantastic agency, and taking a part in establishing Vietnam's creative legacy."
Big Bazaar.jpgBig Bazaar revolutionised the way Indians shop back in 2006 when it started India's biggest shopping festival - the Sabse Saste Din Sale. For the last 12 years, every year Sabse Saste Din takes over the country around 26th January with customers lining up for hours and making several preparations to get the best deals out of India's biggest shopping festival.

But the millennials are now surrounded by shopping festivals from every offline and online retailer, turning exciting deals and discounts into an annual monotonous ritual. Big Bazaar wanted to break out of this clutter and create a more authentic connect with millennials who spend hours on social media everyday looking for ways to keep themselves entertained.
Clay Dolls.jpgCoca-Cola, in partnership with McCann Shanghai, has launched their annual Chinese New Year campaign, featuring evolved and refreshed versions of their iconic Clay Dolls, which have become synonymous with the annual celebration and the brand.

"We've found our Chinese audience to be strongly empathetic towards these characters and their cultural significance for Chinese New Year, having been associated with Coca-Cola for nearly 17 years", said Richard Cotton, Head of Creative Excellence and Content, Coca-Cola China. "They are Chinese New Year's mischievous secret helpers and their characters reflect the spirit of the celebration, which is joyful and exuberant."

Last year's Chinese New Year campaign saw Coca-Cola hit a record high in terms of volumes and brand love scores.

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Chris Riley_O&M Singapore.jpgOgilvy & Mather Singapore has been appointed the creative business for Pizza Hut Singapore.

The appointment is a strategic and creative engagement that will see Ogilvy localizing Pizza Hut's global brand positioning and driving integrated marketing communications encompassing creative strategy, campaign execution, and social media programs aimed at rekindling Singaporeans' love of their favorite pizza restaurant.

The appointment builds on Ogilvy's longstanding regional partnership with Yum! Brands which it has previously worked with on KFC and Pizza Hut across multiple markets in the Asia region, allowing the agency to enter the pitch with valuable learnings gleaned from across its network over a number of years.

Chris Riley, Group Chairman, Ogilvy & Mather Singapore (pictured) said, "Having already enjoyed working with KFC in Singapore for three years, we couldn't be more thrilled to grow our remit with Yum! Brands and to now embark on this creative journey with Pizza Hut as a result of winning the recent pitch. Iconic brands are built across channels, touchpoints and over time - days, months, years. It is this type of multifaceted, integrated work that really excites our team and we believe will give us the opportunity to make the Pizza Hut brand matter even more with consumers."
Olay.jpgA 1000-women survey conducted by Olay in Thailand has uncovered that Thai women are often burdened by the expectations that society puts on them whether they are in their late 20s, 30s or even 40s. These expectations range widely from what she should be doing to who she should be.

The survey also reveals that the majority of Thai women (86%) feel that society has unfair expectations of them at different age stages, with 73% expressing their fear of the expectations that come with ageing and over half (54%) going as far to say that they are 'scared of getting old'.

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Vistara.jpgMarking the completion of 3 glorious years of Vistara, a joint-venture between Tata Sons and Singapore Airlines, Mullen Lintas India has conceptualized a campaign titled 'Flying - it just feels new again', featuring Vistara's brand ambassador, Deepika Padukone.

The first Vistara flight took to the sky on January 9, 2015, and the airline has achieved exponential growth within just three years. The airline has grown its operations to 22 destinations with over 700 flights a week, with a fleet of 17 Airbus A320 aircraft, flying more than 7.5 million happy customers.

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HDC Life.jpgHDFC Life's #DreamsComeTrue Influencer Campaign, collaboratively executed by Dentsu Webchutney and Design Fabric, highlights how financial independence is no longer mutually exclusive with ones dreams. In fact, the campaign has celebrated the stories of 8 influencers who have turned their dreams into reality, while still being monetarily independent. Gone are the days when millennials had a defined path, be it becoming a doctor, engineer or banker. Today, the Indian Youth takes pride in out of the box solutions and this behaviour even reflects in their choice of profession. Since HDFC Life stands for pride acquired through financial independence, celebrating these entrepreneurs who have pursued their dreams while ensuring their financial independence, was truly an interesting insight that the brand capitalised upon. Communication was aspirational yet personal and truly struck the right chord with its audiences.
Rajesh Gangwani, MP, JWT Mumbai.jpgSintex has appointed J Walter Thompson Mumbai to handle its creative duties.

Sintex, one of India's most diversified companies, has appointed the agency based on their strategic thinking, consumer mapping and innovative creative solutions. The agency's mandate is to provide strategic and creative inputs across its plastic business, which includes water storage, interiors, electrical, environmental and industrial solutions portfolio.

"Sintex is a brand driven by innovation. We are now expanding our presence in new categories to drive growth and in JWT India, with its in-depth experience and expertise in building winning brands, we have found a perfect partner for the task at hand", said Samir Joshipura Group CEO Sintex.

Rajesh Gangwani, Managing Partner, J Walter Thompson Mumbai (pictured) said, "We look forward to partnering Sintex. Sintex is a household name and a brand that is synonymous with the category of water storage solutions. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities for the brand."
SBI Life 2.jpgSBI Life Insurance has launched SBI Life - Poorna Suraksha, a one of its kind non-linked, non-participating term assurance plan, with an in-built Critical Illness cover. The policy offers coverage for a wide range of 36 critical illnesses. SBI Life - Poorna Suraksha helps consumers boost their evolving needs as they age.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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