TBWA\Hong Kong promotes Jan Cho to managing director in addition to heading up DAN

Jan Cho.jpgJan Cho has been named managing director TBWA\Hong Kong, from his previous role as general manager TBWA\Hong Kong. Cho will continue to head Digital Arts Network\Hong Kong, in addition to his role as managing director.

Cho (pictured left) leads some of the country's largest integrated accounts and has been instrumental in building and leading one of Hong Kong's most respected integrated digital creative agencies. And despite operating in a challenging marketing environment, the agency met its ambitious growth target for 2017 and further deepened the digital IQ and capabilities of the agency.

Under Cho's leadership TBWA\Hong Kong wrapped up an impressive year and was recognised and rewarded for its performance by the industry when named Hong Kong's Digital Agency of the Year - Gold; Greater China Integrated Agency of the Year - Silver; and Hong Kong's Creative Agency of the Year - Silver.

Joanne Lao, chief executive officer, TBWA\Greater China said, "I have had the privilege of working with Jan since 2003, and watched him develop into an amazing leader. Incredibly smart, curious, passionate, yet someone who cares deeply about people and the greater good. A true TBWA Pirate.
"Over the years, Jan has been instrumental in our transformation as a modern marketing company, driving constant innovation. There are few agencies around the world that can claim digital, creative and integrated agency accolades, these Industry recognitions are a testament to the agency achievements under Jan's leadership."

Cho joined TBWA\TEQUILA in 2003 where he found his talent in developing integrated programs working predominantly on Heineken's brand marketing and strategy as well as event and channel activations.

During the time Cho has been with TBWA, the marketing landscape has evolved significantly from traditional brand activities to interactive and with it, Cho and has continued to drive brand leadership and ensure TBWA's clients are at the forefront of digital marketing.

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