Jonathan Tse joins dentsu X China as president

Jonathan Tse.jpgBeijing Dentsu has appointed Jonathan Tse as the new President of dentsu X China, the media business arm of Beijing Dentsu. Based in Beijing, Tse will report to Akimasa Baba, CEO of Beijing Dentsu.

Tse (pictured) will be responsible for strengthening Dentsu's media planning capability in China. In pursuit of delivering greater value to clients, he will take lead in enhancing the company's comprehensive media planning capabilities geared up with the Data-driven IMC that Beijing Dentsu is proposing, through fully utilizing data analytics as well as Dentsu's unique assets in sports, entertainment and IP. Before joining dentsu X, Tse worked in MindShare, MAXUS China, and served in MediaCom China for 12 years, successively holding the positions of general manager, managing director, vice president, etc.
Baba said, "dentsu X has been a major part of Beijing Dentsu. In June of this year, dentsu X rebranded itself from Dentsu Media to dentsu X in order to strengthen itself as one of the 3 major global media brands of Dentsu Aegis Network. At the same time, dentsu X has made active efforts to adjust its organizational structure to fit in with the global context as well as the rapid changing Chinese market. Jonathan TSE has more than 20 years of experience in the field of media. He has an in-depth understanding of operation and management of media planning in 4A companies. I believe his joining will greatly enhance the media planning capabilities of dentsu X and effectively promote the comprehensive media planning throughout China, thus helping Beijing Dentsu's media business to create greater achievement in the digital age. "

With the fast progress of new technologies and media as well as the continuous upgrading of consumer demand, the advertising industry is facing great opportunities and challenges. Tse said, "For every 4A company, now is a crucial moment. Beijing Dentsu has made strategic planning and transformation facing of fierce market changing. I am willing to accept the challenge and strive to engage the integration and optimization of media resources in China, enhance media planning and service capabilities in the digital age, also contribute my efforts to achieving the company's goal, which is to generate the power of brand that drives continuous business growth for clients."

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