After five new international business wins GPB Shanghai expands with three new key hires

GPB-newhires.jpgWhen newly-founded independent agency GPB (good people, basically) opened for business in September 2017, Creative Chairman Alvin Lim thought he'd have a bit of time to find the perfect office. "We were excited to have an opening party" he confesses. That didn't happen.

Instead, invitations to pitch major new clients immediately poured into the agency. And the small team pounced, winning a stunning five out of five times they stepped up to the plate. GPB now looks after international brands such as Dr Jart+, Haagen Dazs, V-ZUG, Do The Right Thing and Mercedes me.
"It all started with Prismverse, a reactive retail experience for Dr Jart+ that practically exploded
onto design and fashion blogs. It even got picked up by CNN Style similar major media outlets from around the world." said Lim.

Unwilling to stand still, GPB is already expanding with key new hires. First to join was Senior
Content Creator Chris Petersen-Clausen (pictured above right), a native of Germany who has been working in China for more than five years. He has worked with brands such as Oreo, Adidas, Volkswagen and Lincoln in China.

Also joining the team are Miley Yan (pictured above centre)  and Sammi Yao (above right). Yan is a former client-side planner who is
intimately familiar with the finance and office furnishing industries. Yao is a producer with fifteen
years experience. She previously worked at TBWA Shanghai, producing campaigns for Adidas and Michelin.

"There's no secret to this success," said Lim. "We choose very carefully who we want to spend
our time with. I believe the quality of our relationships with clients shows in the work."


Jonathan said:

Good to see these guys grow!

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