The Sweet Shop sign director Pierre Michel-Estival for representation in Asia/MENA region

Pierre Michel-Estival.jpgThe Sweet Shop has signed highly-acclaimed Director Pierre Michel-Estival for representation in Asia/MENA. The move comes hot on the heels of The Sweet Shop's seventh office opening in Shanghai in October in response to the company's growing presence in Asia and the surrounding region.

Michel-Estival (pictured left) is an awarded French commercial director based in Los Angeles, recognised worldwide for his TV commercials, game trailers and VR experiences.

His style has developed over fifteen years of working in advertising and making films. Projects including, 'La Ferrari' for Swiss watchmaker Hublot, 'Polo S' for Piaget featuring Ryan Reynolds and 'Elixir Ultime', Kerastase's first ever television campaign, exemplify his unique style.
Clients including Nike, Lancome, Disney, Cartier and hundreds of others have chosen to work with him and his work has featured celebrities, such as Buzz Aldrin, Tony Bennett, Kate Moss, Emma Watson, Olivia Culpo, Chris Lee, Robin Thicke, Sting and Conan O'Brien.

Paul Prince, CEO and Founding Partner of The Sweet Shop said, "Pierre is a highly-regarded storyteller in Asia MENA, bringing concepts to life with his technical skills and his commitment to craft.  We're honoured that he's chosen to be part of our team and I look forward to seeing his career continue to strengthen with our management."

Laura Geagea, Managing Director of China & Executive Producer of Asia MENA said, "Pierre is a special talent. The most famous brands and agencies in the world have trusted his vision to create unique pieces that float between dream and reality. I'm enormously excited to see the work we'll create together."

Michel-Estival added, "The opportunities, scripts and body of work coming out of this region are truly inspiring. I am looking forward to teaming up with The Sweet Shop and bringing amazing content to life for the Asian and middle Eastern markets."

Michel-Estival's signing is yet more proof of The Sweet Shop's continued commitment to offering brands and agencies fresh talent and developing directors who have a strong voice with skills spread across the industry.


Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.