Singtel and BBH Singapore summon the voice of reason in three humorous iPhone spots

SINGTEL.jpgSingtel and BBH Singapore have taken a humorous approach with a new iPhone 8 and iPhone X campaign, which summons the voice of reason to demonstrate how the devices will work better with Singtel's flexible data plans.

In three 30-second TVCs, the mysterious voice speaks directly to the characters, exposing their awkward innermost thoughts and worries... for everyone to hear.

VIEW SPOT ONE
VIEW SPOT TWO
VIEW SPOT THREE
SINGTEL2.jpgSINGTEL3.jpgThe stories revolve around scenarios in the life of a family and take place in a park, kopitiam and Singtel shop.  With the help of the voice, the characters arrive at a "A-ha!" moment when they realise the advantages of purchasing the new iPhones with Singtel's plans - in particular its unlimited data plan, MobileShare plan and annual handset upgrades with Singtel Circle.

Diana Chen, Singtel's Vice President of Mobile Marketing, said, "We've all had that eureka moment when everything suddenly becomes crystal clear. That's the moment of enlightenment we've shown in a fun way, when customers realise the tremendous benefits of combining the iPhone with our DATA X INFINITY and MobileShare plans. The pairing is made even sweeter with annual handset upgrades they can enjoy as members of the Singtel Circle customer benefits scheme."

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