R/GA Tokyo helps MUJI and Tokyo Metropolitan Government give the gift of colour to Paris

MUJI-PR-Image-2400px_1200px_Projection.jpgMUJI-PR-Image-2400px_1200px_CloseUp1.jpgR/GA Tokyo has collaborated with MUJI and the Tokyo Metropolitan Government in the creation of a unique Christmas gift for sister city, Paris.
Tokyo Pen Pixel is a mural of the Tokyo skyline composed from 37,968 multicoloured MUJI pens, brought to life by projection mapping. "The aim was to celebrate the vibrant colors of our city, and elevate an everyday product synonymous with the brand into something beautiful and unexpected," said R/GA Tokyo ECD, George Sugitomo.
The installation is on display at the Forum des Halles store in Paris from now until December 17, after which the pens used will be gifted to customers. 


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