Ogilvy & Mather acquires major stake in digital consultancy ARBA based in Hong Kong

Group2.jpgOgilvy & Mather has acquired a majority stake in ARBA, a Hong Kong based digital consultancy.
ARBA is a digital consultancy founded in Hong Kong in 2012, with a strong reputation in the financial services industry. The business specializes in digital strategy, and offers bespoke digital design and software engineering services with a focus on sales acceleration, and customer experience.
The deal advances Ogilvy's digital capabilities in the territory, aligning its existing excellence in digital strategy and creative with the technical and production strengths of ARBA that includes expertise ranging from enterprise mobile apps, responsive web and intranet, in addition to CRM and predictive analytics.
Jerry Smith, Chief Operating Officer, Ogilvy Asia Pacific said, "Digital is the fastest-growing component of the marketing communications industry in Hong Kong. Digital transformation is a mandate for many of our key clients and our largest clients are already heavily invested in the space. We expect an increase in digital spend by three to five times over the next five years, so strengthening our specialist digital services is key to our growth and innovation agenda both in Hong Kong and across the region."
Ingo Leung, Chief Executive Officer & Co-Founder, ARBA added, "We are delighted that our partnership with Ogilvy will bring more power to our team to grow with strengthened service offerings, and extend our client successes across additional industries.  We look forward to joining Ogilvy's management team in Hong Kong, and benefiting from their expertise."
ARBA will operate as Ogilvy Hong Kong's digital user experience unit, working as part of the agency's integrated team offering, as well as pursuing direct clients.

Photo caption: Above: Ingo Leung (Chief Executive Officer & Co-Founder, ARBA), Jerry Smith (Chief Operating Officer, Ogilvy Asia Pacific), Sunny Lee (Chief Operating Officer & Co-Founder, ARBA), and Katryna Mojica (Chief Executive Officer, Ogilvy Hong Kong)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.