NYF announces grand jury for AME Awards: 19 people to represent Asia on the grand jury
New York Festivals AME Awards for the world’s best advertising and marketing effectiveness has announced the 2018 grand jury.
19 people from Asia have been selected to sit on the jury including – Yvonne Chau Marketing Director, Wyeth Nutrition, Hong Kong, Hiromitsu Sakuma CEO, ADK, Taiwan, Gino Borromeo Chief Strategy Officer, McCann Worldgroup, Philippines, Michael Mitchell Brand Strategic Director, SapientRazorfish, Singapore, Anthony Lau Strategy Director, OMD, Hong Kong, Qing Zhong Planner, Serviceplan, China, Narathorn Thanparakool Executive Planning Director, Dentsu, Thailand, Gertjan Tijms Director Strategy & Innovation, TBWA, Malaysia, Dong Jin Son CEO, Krema Worldwide, South Korea, Keerthi Raju Business Director, Brave New World, India, Paul Lin Chief Strategic Officer, OMD, China, Matthew Nolan Sr. Strategist, BBH, China, Sheena Shen VP, Branding Manager, Lakala, China, Rahul Nagpal Partner & Chief Executive Officer of Group Partnership, The Classic Partnership Advertising, India, Jenkanit Rujiramora Strategic Planning Director, Leo Burnett, Thailand, Diday Alcudia Chief Strategy Planner, Dentsu Jayme Syfu, Philippines, Robin Nayak Chief Strategy Officer, Singapore & SE Asia – TBWA Group, Singapore, Prince Thomas Head of Brand Marketing, Bank Bazaar, India and Toshiya Kondo Director, Strategy & Planning Division, Dentsu, Inc., Japan.
Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
To date, the 2018 grand jury includes 107+ award-winning interactive and multidisciplinary marketers with 38% women. AME’s jury is comprised of CEO’s, chief strategy officers, planning directors, global brand managers, and chief branding strategists recruited from 40 countries around the globe.
Michael Demetriades, president of New York Festivals and executive director of the AME Awards said: “The caliber of this year’s Grand Jury is recognized internationally for their strategic expertise and their creative accomplishments. It’s an honor to have these exceptional executives on this year’s jury.”
The AME Awards grand jury, a diverse collective of executives assembled from five regions, allows all entries to be judged with cultural relevance within their own region by award-winning strategists and marketers from that specific market. Regions include: North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
AME’s jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winner–the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international grand jury to determine a Platinum Award for each of the five regions
Says Demetriades: “AME’s jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%, this thorough process assures the most innovative creative work with measurable results are celebrated.”
The extended deadline to enter the 2018 AME Awards is December 31, 2017.
Entry details and additional information can be found on the AME website, www.ameawards.com.