MullenLowe Philippines + TBA Studios release an online serial killer for launch of new thriller movie

Smaller and Smaller.jpgHave you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film's elusive villain, a serial killer.
​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film's characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.
Smaller & Smaller 2.jpg​"It's a fun, albeit creepy, experience that gives you a chance to explore the lore of the movie, and the depth of one of its characters. It expands the story of the film with unique conversations that lead to a different experience every time you talk to it," says Ria Limjap, the film's producer. "Something that both fans of the film and those who just like a thrill can enjoy." 
Credits -
President & Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
CTU Director: Shiela Tiongco
Creative Director: Roman Carlo Olivarez
Head of Social Media and Content: Raffy Bariso
Copywriters: ​Ernest Jean Angeles, ​Wacky Torres, Niño Gonzales
Art Director: BJay Gomez
Digital Producers: ​Marge Galvez, Jhon Louie Cruz
Client -
Smaller and Smaller Circles (TBA Studios)
Marketing Coordinator: Ria Limjap
Digital Content Manager: Shinji Manlangit

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.