MullenLowe Philippines + TBA Studios release an online serial killer for launch of new thriller movie

Smaller and Smaller.jpgHave you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film's elusive villain, a serial killer.
 
​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film's characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.
Smaller & Smaller 2.jpg​"It's a fun, albeit creepy, experience that gives you a chance to explore the lore of the movie, and the depth of one of its characters. It expands the story of the film with unique conversations that lead to a different experience every time you talk to it," says Ria Limjap, the film's producer. "Something that both fans of the film and those who just like a thrill can enjoy." 
 
Credits -
President & Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
CTU Director: Shiela Tiongco
Creative Director: Roman Carlo Olivarez
Head of Social Media and Content: Raffy Bariso
Copywriters: ​Ernest Jean Angeles, ​Wacky Torres, Niño Gonzales
Art Director: BJay Gomez
Digital Producers: ​Marge Galvez, Jhon Louie Cruz
Client -
Smaller and Smaller Circles (TBA Studios)
Marketing Coordinator: Ria Limjap
Digital Content Manager: Shinji Manlangit

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