How choosy are we? Indian financial services company Geojit asks the question via FCB Ulka

Geojit, a reputed financial services company with three decades of experience in providing investment solutions, has rolled out a new campaign to promote their specialized services. Spread across print, outdoor, electronic and digital mediums, the campaign has ‘choosiness’ as its central theme.

“At Geojit, we believe in promoting transparency in our work culture and dispensing unbiased advice to our clients. It is this work philosophy that makes us very choosy about recommending financial products to our clients,” says C J George, Managing Director of Geojit Financial Services Ltd, India.

True to his words, Geojit’s new campaign reflects the company’s commitment to stay thoroughly selective while choosing mutual funds for its clients. Created by FCB ULKA, the communication seeks to underline the fact that in a market that has 14,209 mutual fund schemes, Geojit reposes its faith in only 56 of them.

“Over the years, Geojit has become a very important investment solution provider in India and we are very excited to work on this brand and take it to the next level,” says Anees Salim, Head of Creative, FCB Ulka, Cochin. “The response to the current campaign has been very encouraging and we will be rolling out the next campaign in a couple of months.”    

Today, Geojit reaches out to nearly 9 lakh customers through more than 500 offices spread across India and the Middle East.