Franklin Templeton and Mirum India launch "The Marathon of Life" to educate investors

Marathon.jpgFranklin Templeton Investments India has launched a new story-telling video campaign titled 'The Marathon of Life' to educate the masses about the similarities between running a marathon and being a good investor.
Capitalizing on the ever-growing running culture, 'The Marathon of Life' features six everyday marathon heroes who go about doing the ordinary in an extra-ordinary way. The theme of each video is similar to the quality an investor needs to possess for investing in Mutual Funds.

Marathon 2.jpgMarathon 3.jpgJuzer Tambawalla, Head - Marketing, Franklin Templeton Investments - India, said, "Everyone loves a good story. The idea is to use the story as a metaphor to drive an important message."
Balaji Vaidyanathan, Deputy Head - Marketing, Franklin Templeton Investments - India, added, "Through 'The Marathon of Life' we are celebrating stories of human triumph. These videos seek to highlight some of the key qualities that investors should possess to reach their financial goals."
The campaign is spearheaded by Mumbai based Digital Agency Mirum India, a WPP group company. Mihir Karkare, EVP, Mirum India said "Stories move people. They can change behavior and help inculcate new ones. These special stories will help teach and educate people on how to be a good investor."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.