December 2017 Archives

GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
SINGTEL.jpgSingtel and BBH Singapore have taken a humorous approach with a new iPhone 8 and iPhone X campaign, which summons the voice of reason to demonstrate how the devices will work better with Singtel's flexible data plans.

In three 30-second TVCs, the mysterious voice speaks directly to the characters, exposing their awkward innermost thoughts and worries... for everyone to hear.

VIEW SPOT ONE
VIEW SPOT TWO
VIEW SPOT THREE
BRIDGE MUSIC ACADEMY.jpgDentsu Webchutney India asks a piano class to play a popular song without the black keys, then name the title of the song, which they were unable to do until the black keys where introduced - a message against racism.

VIEW THE SPOT
Radio City.jpgRadio City is the pioneer of FM in India. For the longest time they have observed and experienced the nuances of the city. Undoubtedly, Radio City and their listeners both have been living and experiencing the city in the truest form.

To capture this passion, in 2016, Scarecrow crafted the positioning "Rag rag mein daude city". And now in 2017, they decided to take this thought to the next level. The new campaign tells us that if a city runs through our veins, then we can see and experience the city even with our eyes closed. (Jinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.). The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in Print, On-Air, digital and on-ground.

VIEW THE SPOT
Nike_Hyper Court_All courts.jpgNike_Hyper Court_Drone Shot.jpgNike has recently launched a first of its kind initiative in Manila - Nike Hyper Court.

Powered by Google, and developed in partnership with BBH Singapore, Nike Hyper Court is the first ever on-court digital platform that delivers content data-free, including training drills from experienced coaches tailored to different types of players, elevated member activities and the best of Nike global basketball content.

Manila is a city where kids play basketball day-and-night, yet access to proper training is reserved for the elite. Even those wanting to learn the skills online can't do so as data is either unreliable or expensive. Nike's ambition for the initiative was to give youth a platform to help them get better at the sport they love.

Available initially at five courts across Manila, Nike Hyper Court provides basketball enthusiasts across the city with access to training programmes modeled after three of the biggest players in the game - LeBron James, Kevin Durant, and Kyrie Irving.
Harbin Beer.jpgWhat makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, 'Cloud Catcher' which it teamed up with BBH Shanghai, A New Life Films, and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely pilots.

VIEW THE SPOT
Scoot.jpgScoot has appointed independent agency, BLK J Singapore, as its creative agency of record after a three-month-long selection process that saw 20 agencies involved in the pitch.

Post its merger with Tigerair Singapore earlier this year, Scoot's network has grown significantly, with 62 destinations across 16 countries, with Honolulu, Kuantan and Berlin due to join the network soon. Given the huge growth in scale and the unique challenges posed by the vastly different geographies, it was time to seek fresh creative strategies and ideas for the brand.

Three Singapore agencies, TribalDDB, BBDO and BLK J made it to the final round of presentation and BLK J emerged as the most suitable partner for Scoot.
Samsung cares1.jpgSamsung India's popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in India's hinterlands has topped the YouTube ads leaderboard for 2017 with 150 million views globally.
 
Conceptualised by Cheil WW India, the four-minute long film #SamsungService was launched on December 30, 2016 and quickly went on to cross 100 million views on YouTube in just seven weeks of its launch.
Marathon.jpgFranklin Templeton Investments India has launched a new story-telling video campaign titled 'The Marathon of Life' to educate the masses about the similarities between running a marathon and being a good investor.
 
Capitalizing on the ever-growing running culture, 'The Marathon of Life' features six everyday marathon heroes who go about doing the ordinary in an extra-ordinary way. The theme of each video is similar to the quality an investor needs to possess for investing in Mutual Funds.

VIEW ALL THE STORIES
Trife.jpgTrife Inc. has launched its first-ever brand movie "Love is Organic" to express love of family, which is the brand concept.

The film, created by ADK Tokyo, defines love for family as something that grows naturally rather than something you have to work on, and was created under the theme of "Love is organic." The message, "Love is organic" is meant not only for one's own family, but also for the well-being and peace of families throughout the world. This movie uses toothbrushes, which are icons of daily life, to tell the story.

VIEW THE SPOT
VIEW BEHIND THE SCENES
Ben Wightman.jpgDentsu Aegis Network has appointed Ben Wightman to Head of Data Strategy Asia Pacific, a newly-created role to drive the network's growing data proposition, effective immediately.
 
Wightman (pictured left) is a seasoned professional with more than 15 years' experience both on the agency and client side. He moves from gyro - Dentsu Aegis' B2B marketing specialist agency, where he served in a number of senior roles, including Regional Group Strategy Director and Client Service Director. He was instrumental in building gyro's data-oriented channel and sales enablement service offering, working with leading IT clients. Outside of his core gyro role, Ben also served as Co-chair of Dentsu Aegis Network Singapore's data council; Asia Pacific Champion of gyro's data-focused Precision services; as well as the agency's global thought leadership in martech and channel sales enablement.
FreshLook.jpgScarecrow Communications has created an integrated campaign for Freshlook - the world's largest selling colored contact lenses, featuring upcoming Bollywood star, Disha Patani.

The film has been directed by award-winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.

VIEW THE SPOT
ADFEST 2018 CALL FOR DELEGATE (1).jpgAdFest is now inviting creative and production professionals from around the world to register for Delegate Passes to attend next year's festival, which runs from 21st - 24th March 2018 in Pattaya, Thailand.

For the third year running, AdFest will be divided over two streams: Craft@ADFEST on 21st and 22nd March, followed by Creative@ADFEST on 23rd and 24th March.
Nick GARRETT.jpgClemenger BBDO Melbourne CEO, Nick Garrett, is assuming the role of CEO of the agency's Sydney and Melbourne offices. This follows the announcement in September that Andy Pontin would be stepping down as CEO of Clemenger BBDO Sydney in early 2018.

Clemenger BBDO is fortunate to have strong management depth in both Sydney and Melbourne. In Sydney, the agency is led by the fantastic team of managing director, Emily Perrett, chief creative officer, Ben Coulson, and chief financial officer, John Rizoski.

Equally, Clemenger BBDO Melbourne has great leaders in Gayle While as deputy CEO, Simon Lamplough as managing director, James McGrath as creative chairman and Paul Rees-Jones as executive planning director.

Says Robert Morgan, executive chairman of the Clemenger Group: "Nick has demonstrated great leadership in his time at both Colenso BBDO Auckland and Clemenger BBDO Melbourne.  He gets the needs of the new age of advertising, he's a hunter, is loved by his clients and is a magnet for talent.  He is a passionate believer in the importance of creativity as our key differentiation.  He also makes the complex clear in respect of being a successful marketer in the digital age.
Uniqlo e-commerce site copy.jpgColumbus Malaysia has been appointed as the performance marketing agency for leading global fashion brand, UNIQLO.

Following the appointment, Columbus is tasked with performance marketing duties, which encompass strategic planning, managing and deploying various digital marketing tools to optimise the performance of UNIQLO's online marketing campaigns. The appointment is effective immediately.
Ben Mooney (1).jpgMullenLowe Profero, the global digital transformation network of MullenLowe Group, has today unveiled its new global leadership structure.

Ben Mooney joins as global head of business transformation and MullenLowe Profero Americas CEO and MullenLowe Group NY president Aaron Reitkopf adds the role of global chairman to his current responsibilities.

Mooney joins the network from Publicis.Sapient where he held the role of director of sales and partner alliances. His appointment follows a global career across Australia, Africa and the UK, with management positions at SapientRazorfish, Razorfish, ArdentDigital, BlueArc and Ryarc. In the newly formed role of global head of business transformation, Mooney will be responsible for driving new business, developing global client relationships, overseeing talent transformation and structuring deeper collaboration with technology partners. Mooney will initially be based in Sydney, and will be relocating to New York in 2018.
ADCchairs (1).jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

This year's jury chairs are:

Advertising:
Greg Hahn, chief creative officer, BBDO New York

Brand/Communication Design:
Sagi Haviv, partner, designer, Chermayeff & Geismar & Haviv, New York
Monika Rudijono_Uber.jpgMonika Rudijono, whose most recently role was president director of Grey Group Indonesia, has been appointed as President of Uber Indonesia.
 
Commenting on her appointment, Rudijono (pictured) said: "Ridesharing is changing the way Indonesian cities move, and bringing economic opportunities to millions," she said. "I'm thrilled to be part of this movement, and lead the next transformative chapter of Uber's growth story in a country I am proud to call home. "

Rudijono joined Grey in 2014 from the CEO role at Isobar Indonesia. Previously she was with Leo Burnett for more than six years as client service director and new business development director.
Zaid Al-Asady Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Zaid Al-Asady, senior vice president and creative director at Deutsch Los Angeles.

BEST TV
Winner - Bulldog Skincare: Investigation. Talk about gutsy. Insightful, down to earth and extremely witty, this couldn't be more British. Great stuff. And what a great way to flip the script at a time of year when everything starts to blend together and feel same-same. This hilarious spot will stand out for sure. READ MORE...
Screen Shot 2017-12-13 at 9.01.18 am.jpgD&AD Awards 2018 are open for entries, giving you your next opportunity to win the industry's most prestigious prize. The deadline for entries is Wednesday, February 14, 2018.

Entering D&AD Awards isn't just about having your hard work recognised; it's also a chance to support your industry. As a not-for-profit, all our surpluses are invested back into the creative community through programmes like New Blood Shift, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.

ENTER HERE
LEVI SLAVIN.jpgLevi Slavin, chief creative officer of Colenso BBDO in New Zealand, has been named jury president of the Film Lotus and Radio Lotus categories at AdFest 2018.

Slavin has won over 100 international awards across dozens of campaigns, including one Black and five Yellow Pencils at D&AD. His work has featured at TED, ranked #1 on the iTunes music and podcast charts, and has spanned product innovation, literature, television series, and film.
Pierre Michel-Estival.jpgThe Sweet Shop has signed highly-acclaimed Director Pierre Michel-Estival for representation in Asia/MENA. The move comes hot on the heels of The Sweet Shop's seventh office opening in Shanghai in October in response to the company's growing presence in Asia and the surrounding region.

Michel-Estival (pictured left) is an awarded French commercial director based in Los Angeles, recognised worldwide for his TV commercials, game trailers and VR experiences.

His style has developed over fifteen years of working in advertising and making films. Projects including, 'La Ferrari' for Swiss watchmaker Hublot, 'Polo S' for Piaget featuring Ryan Reynolds and 'Elixir Ultime', Kerastase's first ever television campaign, exemplify his unique style.
Bunker Bed.jpgBates Chi & Partners Indonesia have created this anti child abuse campaign for KPAI with the message - children exposed to family violence have the same brain activity as combat soldiers. Help us stop their war once and for all.

Credits - Executive Creative Director: Ratna Puspita. Art Directors: Ivan Irwan, Novia, Irfansyah. Copywriter: Clarissa Pranata. Assoc Creative Director: Reza Maulana. Agency Producer: Evi Riyanti.
4_490 (1).jpgThe Cannes Lions International Festival of Creativity has announced that brothers Piyush (left) and Prasoon Pandey (right) will be honoured with the Lion of St. Mark award at the 2018 Festival.

Piyush Pandey, executive chairman and creative director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India. Piyush's work is considered instrumental in the popularity of advertising campaigns produced in Hindi during the 1980s and 90s, heralding a shift to more universally accessible creativity in India.
FlyStation_Peace.jpgNew film campaign for FlyStation, Japan's first Indoor Skydiving Facility. For the launch Frontage Inc, Tokyo created a series of 3 films under the theme of "Love Flying?"

VIEW THE PEACE SPOT
VIEW THE LIFE SPOT
VIEW THE WIND SPOT

The first spot "Peace" shows a sumo wrestler's flight. This movie highlights the thrill of riding on winds with a maximum speed of 360km/h and how the fun flight can cause peace. No CG was used in the making of this spot.
AMW Awards logo.jpgNew York Festivals AME Awards for the world's best advertising and marketing effectiveness has announced the 2018 grand jury.

19 people from Asia have been selected to sit on the jury including - Yvonne Chau Marketing Director, Wyeth Nutrition, Hong Kong, Hiromitsu Sakuma CEO, ADK, Taiwan, Gino Borromeo Chief Strategy Officer, McCann Worldgroup, Philippines, Michael Mitchell Brand Strategic Director, SapientRazorfish, Singapore, Anthony Lau Strategy Director, OMD, Hong Kong, Qing Zhong Planner, Serviceplan, China, Narathorn Thanparakool Executive Planning Director, Dentsu, Thailand, Gertjan Tijms Director Strategy & Innovation, TBWA, Malaysia, Dong Jin Son CEO, Krema Worldwide, South Korea, Keerthi Raju Business Director, Brave New World, India, Paul Lin Chief Strategic Officer, OMD, China, Matthew Nolan Sr. Strategist, BBH, China, Sheena Shen VP, Branding Manager, Lakala, China, Rahul Nagpal Partner & Chief Executive Officer of Group Partnership, The Classic Partnership Advertising, India, Jenkanit Rujiramora Strategic Planning Director, Leo Burnett, Thailand, Diday Alcudia Chief Strategy Planner, Dentsu Jayme Syfu, Philippines, Robin Nayak Chief Strategy Officer, Singapore & SE Asia - TBWA Group, Singapore, Prince Thomas Head of Brand Marketing, Bank Bazaar, India and Toshiya Kondo Director, Strategy & Planning Division, Dentsu, Inc., Japan.
YWU_Composite1.jpgYWU_Composite2.jpgUber and R/GA Singapore have once again collaborated to create interactive and shareable visualizations of the way people moved across Asia-Pacific cities in 2017.
 
Year with Uber turns trip data into personalized, animated music videos, bringing to life memorable moments enabled by the ride sharing service in the past 12 months.
 
A multitude of region-specific locations, instantly-recognizable scenarios and characters were designed for the 2017 experience, alongside a modular soundtrack allowing seamless splicing with the vibrant, stylized visuals.
Alvin Huang and Chris Chen, Isobar China Group.jpgIsobar China Group has announced that Alvin Huang has been promoted to Chief Executive Officer and Chris Chen appointed to Chief Creative Officer. The appointments will be effective from January 1, 2018.
 
Huang (pictured left) will take over responsibility for the China market from Jane Lin-Baden, CEO of Isobar APAC, who held the position from 2013 and retained the role following her promotion to APAC CEO in 2016.
Jeongkeun Yoo.jpgCheil Worldwide has promoted Jeongkeun Yoo to President and CEO as now former President and CEO Daiki Lim expressed his decision to resign. Yoo was formerly Executive Vice President at Cheil Worldwide.

It is known that Lim revealed his decision to resign through prior consultation with the board members and recommended his successor.

Yoo is one of the most influential advertising executives in South Korea, leading the development of the agency while working in various positions that range from planning and sales to creative. He joined Cheil Worldwide in 1987 as an account executive.
Liwen Chua Photo.jpgFutureBrand Singapore appoints Li Wen Chua to the role of Strategy Director. Chua (pictured) brings with her a strong track record in branding, insights and innovation after a decade spent working in China on both local and regional engagements for clients as diverse as Audi, AB InBev and L'Oreal. Having relocated from Shanghai to Singapore, she will bring further strategic experience to complement a team already bolstered by new Creative Director Carola Gerlach earlier in the year.

Catherine Barr Randall, Executive Director South East Asia, said, "We are thrilled Li Wen has
chosen to join FutureBrand - she will bring her consumer insights expertise and China market
knowledge to strengthen our team and offer to our clients across Asia Pacific. Our local market
expertise has been strengthened this year by our uniquely integrated regional presence, and I'm
confident that Li Wen will only amplify this."

Chua commented, "I am excited to be joining FutureBrand Asia Pacific as the company continues to drive a compelling combination of deep consumer immersion with the strategic insight that leads to creative solutions - for clients in Singapore and beyond."
Kose.jpgArcade has been awarded social media duties including strategy and content creation - for KOSÉ Singapore, with the aim of attracting a younger consumer base for the KOSÉ SEKKISEI series of skincare products.

KOSÉ is a 71 year old Japanese skincare brand steeped in history, but over the last few years it has failed to resonate with a new generation of younger consumers. 'SEKKISEI', which translates to 'snow-like skin', is known for its whitening and translucence effect.

Through trend and consumer research, the Arcade team uncovered that 'brightening' is perceived as more aspirational than 'whitening' and that millennial women would rather purchase natural or organic beauty products. For many young women, skincare has become a daily routine that can start to feel like a chore rather than something enjoyable.
Screengrab for campaign brief.JPGHaven't managed to get those last minute entries in yet for the AWARD Awards? AWARD has announced it will continue to allow entry submissions up until 5pm AEST, Thursday 14th December.

Get those entries in now to avoid missing out altogether.

For more information and to enter visit the call for entries website here
MUJI-PR-Image-2400px_1200px_Projection.jpgMUJI-PR-Image-2400px_1200px_CloseUp1.jpgR/GA Tokyo has collaborated with MUJI and the Tokyo Metropolitan Government in the creation of a unique Christmas gift for sister city, Paris.
 
Tokyo Pen Pixel is a mural of the Tokyo skyline composed from 37,968 multicoloured MUJI pens, brought to life by projection mapping. "The aim was to celebrate the vibrant colors of our city, and elevate an everyday product synonymous with the brand into something beautiful and unexpected," said R/GA Tokyo ECD, George Sugitomo.
 
The installation is on display at the Forum des Halles store in Paris from now until December 17, after which the pens used will be gifted to customers. 

VIEW THE VIDEO
Smaller and Smaller.jpgHave you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film's elusive villain, a serial killer.
 
​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film's characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.
straight 8 @ ADFEST 2018 Poster copy.jpgDirector Ed Sayers is bringing the straight 8 industry shootout to Asia for the first time in 2018, all the way from London.
 
The event launched in Cannes in 2016 and has since moved to the CICLOPE Festival of Craft, in Berlin. It attracts the world's top creative companies including Droga5, 72andSunny, Wieden + Kennedy, adam&eveDDB - and many more.
 
Next year, straight 8 is travelling further afield again to AdFest 2018.
 
We spoke to Ed Sayers, Founder of the straight 8 film competition, and director/producer at Seven Productions in London, about why he's opening up the straight 8 industry shootout to creative companies in Asia.
 
The first 20 companies to enter at 8am on Wednesday December 13th will be this year's competitors. Register now.
Yellow Tail Shipment (1).jpgAustralian creative agency Paper Stone Scissors has been appointed by Casella Family Brands to localise the [yellow tail] brand for Chinese consumers.

The appointment follows a competitive agency tender in September of this year.

Paper Stone Scissors will be responsible for the strategic, digital and creative development and production of the 2018 campaign in China.
AkzoNobel Logo.jpgAkzoNobel Swire Paints Shanghai has awarded its China creative duties to MullenLowe Group China for its upcoming new product launch, Dulux Bio-Care.

AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals, including the well-known paint brand Dulux. Dulux launched the 'Let's colour' project a few years ago, a global marketing initiative which called communities around the world to cover dull public spaces in bright colours.

Grey Group makes leadership changes in Japan

 Yumi & Yukiko.jpgGrey Group AMEA has announced that Yumi Shibuya will be taking on the new role of Non-Executive Chairperson, with Yukiko Ochiai stepping up as the new Chief Executive Officer of Grey Group Japan.

Shibuya (pictured left) joined Grey as an Account Director in 1993, and worked on the P&G account. Promoted first to Group Account Director, she subsequently moved up the ranks to become President & CEO, Grey Group Japan in 2009.  She is credited with leading the complete transformation of Grey Group Japan - from a traditional P&G-focused agency to a fully-integrated network offering Shopper Marketing, Activation, Digital services, and more. Demonstrating her flair for strategy and business acumen, her leadership resulted in great success and today, the agency has an impressive client roster, which includes the likes of P&G, GSK, Volvo, Kirin and Danone.
YOUNG LOTUS WORKSHOP 2018.jpgADK will host the 2018 Young Lotus Workshop at AdFest, a two-and-a-half-day workshop in which young creative teams from around the region will learn from ADK's top creative experts before being presented with a live brief and just 24-hours to make the deadline.

Rob Sherlock, Chief Executive Officer of ADK GLOBAL (pictured), will be Chairman of next year's Young Lotus Workshop.

"I'm passionate about AdFest and helping develop the talent of tomorrow. The focus of our Workshop will be transformation, collaboration and growth - making sure that the new wave of creators are ready for the reality of what's next," he says.

Levi's appoints OMD India for its media duties

OMD logo.jpgLevi's has appointed OMD India to handle its media duties, managed out of the Bengaluru office with immediate effect. The appointment builds on the media network's global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.

Since their invention in 1873, Levi's jeans have become some of the most recognizable garments of clothing in the world. Today, the brand builds on its successful heritage in innovation and has partnered with OMD to continue its legacy as one of the most celebrated names in the history of apparel. As such, the partnership will involve the use of both offline and digital channels as well as sophisticated uses of data to continue engaging Levi's consumers in relevant and innovative ways.
Sumanto Chattopadhyay.jpgSoho Square Bangalore has won the creative mandate for MedLife, the one-stop healthcare hub. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agency's Bengaluru branch.
 
Tushar Kumar, CEO, MedLife said, "We've always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!"

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India (pictured) said, "It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square."

Comzone Cambodia wins Samsung digital duties

Samsung logo.pngSamsung has recently concluded its search for a creative digital agency partner in Cambodia. A request for proposasl were sent to the top five digital agencies in Cambodia after comprehensive assessment and evaluation on digital capability.

"We are pleased to have received a variation of creative and strategic proposals which showed a keen understanding of our business. We thank all the participating agencies for putting in their best efforts for the pitch and look forward to working with Comzone who will be appointed as our digital agency for 2018," Socheath Chea, Head of Marketing, Samsung Cambodia, said.
Screen Shot 2017-11-30 at 7.05.43 am.jpgDon't forget to get your entries in for the 39th AWARD Awards.

All entries will be closing this coming Monday 11 December at 5pm Australian Eastern Standard Time.

No further extensions will be announced so get your entries in now.

More information can be found here: http://www.awardonline-cfe.com/.
Citra_Hakuhodo1.jpgHakuhodo Indonesia continued their recent outstanding creative performances on Friday night when they dominated the Indonesian local awards show, Citra Pariwara 2017.

The agency took out the Agency of the Year award following a strong performance on the night. Hakuhodo won 5 Gold, 20 Silver and 16 Bronze awards including the Best of Print, Best of Outdoor and the Best of Direct & Promo awards.
Subhash Pinnapola.jpgTop Sri Lankan creative Subhash Pinnapola is leaving his Chief Creative Officer post at TBWA Sri Lanka to establish his own independent agency.

A veteran with 25 years of experience in the advertising field, Pinnapola is to launch Storybook, an independent creative company.

His career in Sri Lanka has seen Pinnapola work at O&M, JWT and LOWE before taking on the Executive Creative Director role at Leo Burnett and then the Chief Creative Officer post at TBWA.
Terry Savage 2.jpgIn what many industry punters around the world will agree is the end of an era, Terry Savage, Chairman of Cannes Lions, will leave the Festival following the 2018 event.

Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as Chairman.

Says Savage: "Creativity has been central to everything I believe in and having spent a large part of my career involved with Lions I leave in the knowledge that creativity in all of its varied forms will continue to thrive and be centre stage at Cannes Lions. The Festival has always evolved, and I am certain it will continue to evolve as the industry changes, and thrive as it has for 65 years.
PR-Palau-Hero-PASSPORT-A_1920x1080.jpgPR-Palau-Hero-ISLAND_1920x1080.jpg
Host/Havas Australia has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism. 

The Palau Pledge is a simple, pioneering solution: all visitors to Palau will now be asked to sign a personal promise, stamped in their passports, to protect and preserve Palau for future generations. This commitment is a first of its kind. 

Written with the help of Palauan children, and developed in collaboration with its Government, the country has redesigned its immigration policy and landing procedures. By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism. 

Tourism is Palau's biggest form of income, but as the thirteenth smallest nation in the world, its annual visitor numbers are almost eight times the size of its population. The Palau Pledge is a solution that helps Palau preserve its sensitive environment, while also preserving its biggest economic driver. 

Eric Yeo_2017.jpgEric Yeo has been promoted to the Executive Creative Director role at Leo Burnett Singapore.

Yeo (pictured), moves from Publicis sister network Saatchi & Saatchi Singapore where he was a Creative Group Director at the agency since joining in June 2015. Yeo is a highly regarded and respected creative in the Asia region, having won every major industry award including D&AD, Cannes, OneShow, LIA, and Spikes Asia.

His advertising career, which spans more than 20 years, has seen him work at TBWA, Y&R Wundermen, Ogilvy, Leo Burnett, FCB and Lowe (Thailand), Saatchi & Saatchi Singapore, and now Leo Burnett Singapore.

Yeo will report directly to Publicis Communications Singapore CEO Lou dela Pena.

Tim Devine: Postcard from Australia

headshot_tim_devine.jpgBy Tim Devine, executive research and development director, AKQA

Why technology is a catalyst for creativity

Some say Artificial Intelligence is the buzzword of 2017, but it's actually two words and more than most are talking about. The AI narrative that has infiltrated popular culture is not the same as the AI that exists in real life.

As long as we have been creating, we have been using tools to express our ideas and bolster our concepts. When used well, technology will do something that otherwise wasn't possible - and that makes it the perfect partner for creative experimentation. Here's three reasons why.

Tangrams Effectiveness 2018 is open for entries

Tangrams.jpgTangrams Effectiveness is on the lookout for the most effective marketing strategies in the Asia Pacific region, across a broad range of entry categories for 2018. As the largest effectiveness awards programme in Asia Pacific, Tangrams Effectiveness celebrates with over 1200 submissions.

Tangrams Effectiveness honours the best work and teams behind these outstanding entries with Platinum, Gold, Silver or Bronze trophies. As well as celebrating individual campaigns, an Agency of the Year award will also be presented to the highest scoring agency in each section and "Tangrams Effectiveness Network of the Year" to the highest scoring agency network.
Mantis.jpgA larger-than-life orchid mantis perching "menacingly" on the rooftop of an SBS Transit bus could have been a scene out of Marvel's Ant-man movie.  

While it isn't from a movie, the three-dimensional giant invertebrate is the latest that Moove Media has come up with for the Wildlife Reserves Singapore's (WRS) "Land of Giants" exhibition that is on display now at the Singapore Zoo and River Safari until the end of December 2017. Known for its vibrant pink and white body that mimics parts of an orchid flower, the orchid mantis is one of 60 species that visitors can catch at the exhibition. Other larger-than-life displays include the river dung beetle and the Mekong giant catfish.
McCann Well Travelled Lai See - Image - 1.jpgCathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill.

Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year.

To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.

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Jay Gala, Samarjit Choudhry, Bodhisatwa Dasgupta.jpgHappy mcgarrybowen has expanded its footprint into the Delhi-Gurgaon region in an attempt to serve its existing clients better and to partner with more clients in the future.
 
The Gurgaon-based operation will have Jay Gala (pictured left) and Bodhisatwa Dasgupta (pictured right) leading from the front. Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency's business operations. Dasgupta, who has previously worked with JWT, Wieden+Kennedy and Ogilvy, will be leading the creative efforts for Happy mcgarrybowen.
Harish Shriyan.jpgOmnicom Media Group India has strengthened its local leadership by promoting Harish Shriyan to the role of Chief Executive Officer. Shriyan will now oversee the performance of the group's four offices in the country, as well as drive its further expansion across the country to accommodate the demands of new growth.

Having been with the group since its establishment in India in 2007 and serving as Chief Operating Officer since 2013, Shriyan (pictured left) has developed an unrivalled understanding of its agencies' niche offerings amidst a highly competitive marketplace. In this new capacity, Shriyan will work closely with the leadership of OMD and PHD, namely Priti Murthy and Jyoti Bansal respectively, fueling the agencies' continued growth, driving digital transformation and innovation for its clients, and delivering exceptional performance in the Indian market.

"Over the past decade, Harish has played an integral role in establishing Omnicom Media Group's presence in the Indian market," commented Torie Henderson, CEO of Omnicom Media Group - South East Asia and India. "This promotion is a testament to his hard work and dedication over the years, as well as the respect and trust he has earned from our staff, clients and partners. He has a clear mandate to drive innovation, digital transformation and performance for our clients and I am delighted that he has risen to this challenge."
Josh-Ryan.jpgDigitasLBi Singapore has appointed Ryan Balingi (pictured right) as Head of Media for Singapore and Joshua Lee (left) joins as Client Partner working across several of the agencies largest clients

Balingi brings twelve years experience working across a wide variety of brands and agencies including UM and MediaCom where he was always focused on delivering best in class solutions that marry data and media to drive improved business results. Balingi joins from POSSIBLE, where he spent the past four year leading the global media practice which included brands such as Dow Chemical company, De Beers and the P&G media Business in the APAC region.

Balingi will report into Charlie Newbery, Head of Media for APAC and Annette Male, CEO APAC.

Balingi said, "I am passionate about Data and the stories they tell and I'm excited to be part of the expanding DigitasLBi data story. The agency has a unique approach to providing the best possible solution and services to clients and I look forward to pushing this further for the benefit of our clients."
Graeme Read McCann Health APAC.jpgStuart Black headhsot.jpgWard6, one of the region's leading healthcare agencies, announced today the acquisition of McCann Health Australia. Bringing the two agency brands together under the one umbrella makes the new entity the number one healthcare communications group in Australia.

The businesses will continue to act as separate companies/brands and will be firewalled to maintain client confidentiality.
 
Says Stuart Black (above right), Group CEO, Ward6 and McCann Health Australia: "Most agencies that start as independents in Australia sell out to one of the multinationals. We wanted to do the opposite. I'm incredibly proud of the leadership team at Ward6, and now we have an opportunity to grow the McCann Health Australia brand into an even stronger offering for our clients.
Photo 1.jpgClocking 10,000 steps is not as difficult as it sounds and can be so much fun! That is the message that Health Promotion Board (HPB) is promoting as it brings back National Steps Challenge for the third season!

To engage commuters on multiple levels as they transit through the station, HPB has partnered Moove Media again with creative platform screen doors, step risers, floor stickers and wall murals of Bugis Station at Downtown Line.
Air NZ - A Very Merry Mistake (1).jpgAir New Zealand has poked fun at the Kiwi accent with a heart-warming new video of Santa taking calls from Kiwi kids keen to tell him what they want under the tree this Christmas. The spot was directed by Alex Roberts through Finch Sydney.

'A Very Merry Mistake' shows Santa trying to decipher a number of unusual requests from New Zealand children which have been lost in translation including everything from biscuitballs (basketballs) and puggy banks (piggy banks) to bug screen TVs (big screen TVs) and a book of magic trucks (tricks).

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ONESHOW (1).jpgThe One Show 2018 Call for Entries is in full swing, but you can't get 'famous famous' without a great jury, which has just been announced. Nearly 200 esteemed professionals from more than 30 countries, all overseeing the very best ideas and executions in 17 various disciplines.

12 representatives from Asia have been selected to sit on the 2017 jury across multiple categories.

Representatives from the Asia region include:

Branded Entertainment Jury
Alice Chou
, executive creative director, Dentsu Taiwan

Mobile and Social Media Jury
Wain Choi
(top left), senior vice president and chief creative officer, Cheil, Seoul
Merlee Jayme, chairmom and chief creative officer, Dentsu Jayme Syfu, Makati (below left)
Marcus Rebeschini, chief creative officer APAC, Y&R APAC/Singapore
L to R Vikas Mehta Vidhu Sagar.jpgMullenLowe Group has announced the entry of MullenLowe Mediahub into the India market with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group's omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points, both on and offline. The agency will also include a performance marketing offering and a programmatic buying engine.
ADKlogo.jpgBain Capital has successfully acquired an 87.05% stake in Japan's third largest agency network ASATSU-DK (ADK, 9747:TSE) through a tender offer.

As announced on October 2, 2017, Bain Capital launched the tender offer to acquire the common shares of ADK with a view to privatizing the business and delisting it from the Tokyo Stock Exchange (TSE).  

Bain Capital Private Equity and ADK will actively invest in core areas of future business expansion, including digital, data and the content business, which will enable the company to adapt to the evolving advertising market both in Japan and overseas. In order to provide its clients with leading solutions, ADK will adopt an open network model that will allow it to affiliate with the most appropriate partners in each business area.  
New York Festivals.jpgNew York Festivals International Advertising Awards has announced the 2018 Grand Jury. To date, NYF's powerhouse 300+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 50 countries.
 
From Cape Town to Sao Paola and Berlin to Tokyo, this esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today. 2018's Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers, and Marketing/PR pro's all playing a pivotal role in selecting the World's Best Advertising winners.
Konstantin Popovic.jpgKonstantin Popovic, who has been leading Grey's second biggest client GSK across Asia-Pacific, Middle East & Africa, is adding to his responsibilities and has now also been named CEO of Grey Group Singapore, effective 1st of January, 2018.

He will continue to work closely with Nirvik Singh, Chairman & CEO, Grey Group, Asia Pacific, Middle East & Africa, and continue to accelerate the transformation of Grey into a full marketing services organization.   

Popovic (pictured left) joined Grey from Publicis WW New York, where he was the Brand Agency Leader for P&G Healthcare, leading multi-agency teams globally. Additionally, he was the global leader for Publicis' real-time marketing engine.

Prior to Publicis, Popovic was with BBDO for 16 years in Düsseldorf, Chicago & New York leading businesses for blue-chip clients such as Henkel, Mars, Wrigley, J&J & Best Buy.
Subbaraju Alluri b&w.jpgGrey Group AMEA has announced that Subbaraju Alluri will be taking over as Grey's Area Director - Indonesia & Thailand, and will continue to report to Nirvik Singh, Chairman & CEO Grey Group, Asia Pacific, Middle East & Africa.

Alluri (pictured left) began his career in advertising with DDB Chennai (India). After stints at JWT and Rapp Collins, he moved on to Grey Group Indonesia. During his tenure there, he was instrumental in expanding the workforce and clinching accounts such as BMW, Indosat, Daihatsu and Wyeth.

His leadership qualities and stellar performance prompted a move to head Grey Group Singapore's local operations in 2005, transforming it into one of Singapore's fastest-growing creative outfits within a year. He boosted the agency's profitability by leading the team to win multiple major accounts.
Coffee Mug.jpgContract Communications, a subsidiary of J. Walter Thompson Malaysia, has developed fun new creative television commercials for SAFI toothpaste and client Wipro Unza. The campaign's humorous 'moral' care angle is in deliberate contrast to traditional 'oral' care advertising prevalent among bigger toothpaste brands.

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Taiwan Tourism Board.jpgNewBase Content Singapore has been awarded two major multi-platform campaigns in the APAC region by the Taiwan Tourism Bureau. NewBase Content is a bespoke marketing service offered by global media and marketing consultancy NewBase, and will be delivering campaigns for both the Singaporean and Australian markets.

For Australia, the 2018 campaign will continue to build on the "So Different, So Taiwan" concept established by NewBase Content for 2017. It will focus on Taiwan's natural places and indigenous culture, including its beautiful countryside and stunning islands. Targeting Australian holidaymakers seeking an exciting new vacation destination, the campaign will highlight and promote Taiwan's many thrilling outdoor activities. NewBase Content will create a year-long integrated marketing campaign featuring content development, PR campaigns, as well as social media management. NewBase Content will also be responsible for media planning and buying across print, out-of-home, radio and online.
AirbagGlobalandRegionalStatues (1).jpgThe inaugural LIA Chinese Creativity Award show was held at 8 on The Bund in Shanghai. In addition to the Chinese Creativity winners, a number of LIA global winners were in attendance to accept awards.

AIRBAG partners Travis Hogg and Adrian Bosich joined the celebrations in Shanghai, where they were presented with the black Grand LIA for Global Production Company of the Year, as well as a coveted blue LIA statue for Regional Production Company of the Year (Australia and New Zealand) by Barbara Levy, LIA president.

Chris Kyme: Postcard from Hong Kong

Kam Fans.jpgChris Kyme continues his "Postcards from..." series and this time he discusses the Hong Kong Kam Fan Awards

A big winner, for a big client, on a big night.

Last month I said I was not going to write about the Hong Kong Kam Fan awards. Actually I was lying. I lied through my teeth. Because now I am. Well I wasn't exactly lying as I had not intended to, partly because I wasn't going to attend. Not that I'm not interested, but when you run your own small agency you need a reason to go along, and usually that is when you have work entered that is within a shout of getting a nod. Which this year we didn't.
L-R Masaya, Dick, Mike, Phil.jpgFollowing announcements made on 29 November in relation to Executive Officers of Dentsu Inc., Dentsu Aegis Network Asia Pacific has announced promotions and moves that will take effect from January 2018.

After two successful years in Singapore, Takaki Hibino will return to Tokyo as Executive Officer of Dentsu Inc. Takaki will manage global business development from Tokyo working with Dentsu Aegis Network's leadership and client teams.
XanderProfile Picture 2 copy.jpgBBH Singapore has appointed Xander Lee as Creative Director focusing on digital innovation projects.

Prior to this appointment, Lee (pictured left) spent nine years at Ogilvy where he managed a team of creatives across various regional and local accounts that include Google, Nike, Allianz, Singtel and the Ministry of Culture, Community and Youth.

Lee's work has been recognized for its creativity and effectiveness at international festivals including One Show, Clio, Webbys and the Effies. He cites his professional highlights as being awarded the FWA Site of the Year for Google Ramayana and helping Singapore's small-time hawkers defeat big-time Chef Gordon Ramsay in the Singtel Hawker Heroes campaign.
image1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Laura Petruccelli and Rohan Cooke, associate creative directors at Goodby Silverstein and Partners in San Francisco.

BEST TV
Winner - New Zealand Police. There is something so charming about seeing an uptight government body, like the police, not take themselves too seriously. And in the process turn something that is normally dull and mundane into something I actually want to talk about, God forbid even share. My next challenge would be for you to make a recruitment video for Parking Inspectors. READ MORE...
Airline_on_the_dot.jpgM&C Saatchi Tokyo has developed a new global brand message for Japan Airlines, focusing on two quintessential Japanese traits: attention to detail and punctuality. The global message revolves around: The Airline, On the Dot, at the same time, paying a tribute to Japan's national flag while reinforcing JAL's status as a national carrier.

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BLK J new hires.jpgBLK J Singapore has made several senior and high profile hires to bolster their social and content department further.

He Ruiming joins to head up BLK J's content and social division. Ruiming joins from publishing platform, Mothership, where he was their fifth employee. He brings with him rich editorial and advertising experience having worked with a huge  array of brands and organisations to create sponsored content. He was also responsible for kick-starting Mothership's multimedia offerings.
Reimagine India.jpgVisa has launched their new brand campaign 'Reimagine India'. The campaign captures the spirit of the new Indian who is progressive, boundary-pushing and wants to be unbound from anything that slows him/her down. As more and more people are becoming a part of this 'unbound revolution', Visa's new brand campaign for India reflects the essence of this change. As the New Digital India is progressing into the future, Visa is making payments and lives simpler, by reimagining the way India pays.

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David Tiltman.jpgWARC has released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year.

At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their outlook on the year ahead. These findings are combined with the latest examples, research and expert opinion from WARC.

"The focus of the Toolkit is on the challenges brands expect to face in 2018, and how best to overcome them," comments David Tiltman, Head of Content, WARC (pictured left). "Brands are wrestling with what is termed 'digital transformation' - and the recurring themes in the survey include a focus on customer experience, artificial intelligence, digital transparency and a total rethink of brand-agency relations."
Pratik Gupta- Co-founder, FoxyMoron.jpgWith a vision of bringing together Content, Media & Technology FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

There is a common misconception that technology is super complicated and unaffordable for daily use and sometimes even for larger brand experiences. Over the last twelve months, Phosphene has worked on internal brands serviced by FoxyMoron to effectively solve this problem and provide tech-integrated solutions to them.

Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies and experiential experiences which will look to bridge the online-offline gap.

"Phosphene's primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available," said Rishabh Khatter, Head - Technology & Innovations, Phosphene.
Roche_Logo. copy.jpgDigitasLBi Singapore has won the digital strategy business for Roche-Foundation Medicine in APAC.

Working in partnership with their lead strategic and creative agency McCann Health Singapore, DigitasLBi will develop B2B digital marketing strategies to better communicate with and educated Oncologists across the region.
kitty lun.jpgAdFest has appointed Kitty Lun as its next Jury President overseeing the Interactive Lotus and Mobile Lotus jury at AdFest 2018.

Lun (pictured) is Head of Creative Shop for Facebook, Greater China - a role she has held since early 2016.

"I am happy and honored to accept the invitation. AdFest is a festival that supports creative talent in our region and encourages innovation. I'm looking forward to seeing the best interactive ideas being produced," says Lun, whose career began at Leo Burnett in Hong Kong as a copywriter, quickly climbing the ranks to become a Creative Director eight years later.
Navin Talreja- The Womb.jpgAxis Mutual Fund has found The Womb Mumbai to grow in the fast-growing mutual funds space. The Womb will work on Axis MF's strategic direction as well as on its creative expressions.

Rohan Padhye: Vice President - Marketing Communication & Digital Marketing stated, "The mutual fund category is witnessing inevitable growth. In the context of changing consumer preferences and market dynamics, we wanted a strategic firm to be associated with us. Padhye added, "What we liked about The Womb is the passion they share about nurturing and building brands with different challenges which resonates with our thinking. Also, more importantly, we found the right balance of strategic and creative capabilities to be able to create compelling communication to grow not just our business, but also our share in the category."
TaylorsPR_BBDO_image copy.jpgTaylor's University is hoping to inspire young people and their families to start an honest conversation about their future. A new social experiment video, made in partnership with BBDO Malaysia, explores a topic which many will find all too familiar - the difficulty in opening up to our parents about our choice of career.

The video sees three parents answering questions about their careers, their dream jobs and the hopes they have for their children's future. They are then shown a video of their children speaking openly and frankly about their own career aspirations - to some initial surprise. Nevertheless, the parents are soon won over by the bravery of the young people for opening up, resulting in an emotional on-screen reunion at the end of the video as they come to accept their children's ambitions.

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From L to right Cleo, Biswas, Dick, Rahul and John.jpgDentsu Aegis Network has announced that it has signed a definitive agreement to acquire Valuklik, a leading digital performance marketing company in Indonesia, to be merged with iProspect in the country. Post-acquisition, Valuklik will be rebranded as iProspect Valuklik, adding significant scale to the network's capabilities and to be established as the market leader in performance in the high growth market

Established in 2012, Valuklik focuses on delivering data driven performance marketing solution, large scale enterprise level SEO, digital transformation and data & analytics. The award-winning agency delivers digital marketing services across all digital media channels - search, social media, programmatic media and performance content. Valuklik is a Google Premier Partner and a Facebook Agency Partner, with more than 20 certified individuals.
John Gutteridge.jpgJ. Walter Thompson's Innovation Group's fourth annual Future 100 report shows a spike in Asia-driven trends.

The global report contains 100 original trend predictions from the Innovation Group, sliced across 10 categories. "Future 100: Trends and Change to Watch in 2018" helps industry-watchers keep ahead of emerging consumer behavior. Each trend is delivered as a digestible snapshot, highlighting how the trend is already apparent in current consumer behavior, showing how it's gaining in popularity, plus original analysis on why brands and marketers should be paying serious attention.

Major Asian trends making an impact on the global arena include: #19 Chinese Tech Goes Global, #4 Religious Resurgence, #67 The New Muslimah and #90 Destruction Therapy.

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FibreCreme.jpgDo you think it is possible to eat Asian dishes that are cooked with coconut milk but without the coconut milk? And we also mean that the dishes are healthier. Just imagine eating your favorite dishes without the guilt. You might ask yourself and wonder if that's really possible? The answer is an assuring "yes!" with FiberCreme.

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Globe_StarWars.jpgLast year, Globe Telecom in The Philippines made a mark with their heart-warming campaign for Rogue One: A Star Wars Story, created by their creative agency Publicis Jimenez Basic.

This year, the Globe and Star Wars partnership is back for Star Wars: The Last Jedi. And this year's campaign plans to continue the tradition of not only having an online film that touches hearts, but also having a campaign that truly makes a difference in the lives of Filipinos.
LIA China 2.jpgThe inaugural LIA Chinese Creativity Award show was held at the 8 On The Bund in Shanghai on Friday night. The Chinese Creativity Show was created as part of the Global LIA to recognize creativity conceived, written and produced solely in the Chinese language. LIA President, Barbara Levy, presented the coveted red LIA statues to the winners.
 
Levy said, "It is a pleasure to be here in Shanghai to honor the winners of the first global awards for Chinese language Creativity. Gordon Tan has worked diligently to bring these awards to fruition. I am proud that LIA is the only global award to integrate work that was created in Chinese language and judged by individuals that speak the language and understand the culture. Congratulations to all the winners."

AdFest calls for entries to 2018 Awards

ADFEST IS NOW CALLING FOR ENTRIES TO THE 2018 ADFEST LOTUS AWARDS.jpgAdFest is now accepting entries to the 21st AdFestT Lotus Awards, which is the longest-running advertising awards show in the Asia Pacific.
 
"Last year, AdFest celebrated its 20th anniversary and it was our best and boldest festival yet. In 2018, we are entering our third decade as a festival that's proudly 'Made in Asia'. We are now recruiting the region's top creative professionals as next year's jurors, giving them the task of unearthing groundbreaking work that's worthy of winning at AdFest 2018. I encourage all companies with a passion for creativity and excellence in craftsmanship to enter," said Jimmy Lam, President of AdFest.
UnionPay2.jpgUnionPay International has launched a new TV commercial featuring Joanna Dong - the second runner-up of the recent Sing! China competition - as one of the voices behind the remake of Frank Sinatra's "My Way." The commercial is produced by UPI's agency BLK J, Freeflow Productions, and Red Roof Records.

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Thai Smile Airways.jpgDream Riders Bangkok has produced an emotional 3 minutes film to promote a Thai Smile Airways new mission together with Thai Red Cross Society to transport organs from donors to patients throughout all domestic routes for free of charge.

"Happy Take Off", title of the piece, was written and directed by Sanpathit Tavijaroen, a former Thai award winning executive creative director who turned himself as a film director under his own company Dream Riders Creative Production in late 2016.
Volvo.jpgGREYnJ United Bangkok and Volvo have called upon Thor - the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan.

The "Volvo Lightning-Powered Billboard" is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.

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Sophie Mangnall.jpgOMD Hong Kong has appointed Sophie Mangnall as Strategy Director reporting to CEO Deric Wong.

With over eight years of experience, Mangnall (pictured left) joins OMD from Blue449 in Hong Kong, where she served as the agency's regional strategy director since 2015, working on international accounts like Shangri-La, PUMA, BASF and Swarovski. Mangnall will work closely with a fellow Strategy Director to elevate the agency's strategy consultancy and integrated communications planning offerings for the network's clients. Prior to Hong Kong, Mangnall was with ZenithOptimedia and Mediacom in the UK, serving multinational Telco, FMCG and Digital Broadcasting brands.

"We are delighted to have Sophie join us at a time when our client portfolio is growing rapidly, thanks to our strength in developing digitally led integrated media communication solutions to power our clients' brand and business," commented Wong. "Having worked in Hong Kong and the UK across multiple client categories, Sophie adds to OMD Hong Kong's diverse talent pool - giving us an international vision that is still deeply grounded in local perspectives. Her passion for strategic planning makes her a natural addition to the team".

Dentsu One Malaysia hires Michelle Ong as CEO

Michelle_Ong_CEO_Dentsu_One_MY.jpgDentsu Aegis Network Malaysia has appointed Michelle Ong (pictured left) as CEO of Dentsu One in Malaysia. Coinciding with Ong's appointment, Atsushi Kurokawa is named Vice President of Dentsu One in Malaysia.

Orchestrating these strategic appointments, Nicky Lim, CEO, Dentsu Aegis Network Malaysia said, "We're moving into 2018 with considerable momentum. We have a good track record of new businesses, and these appointments at Dentsu One, along with several other Executive leadership changes made earlier within the group, have given us a stronger management team. Alongside Kurokawa san, we welcome Ong and the potential she holds that will unlock many more opportunities for Dentsu One, and further strengthen Dentsu Aegis Network's creative capabilities.

"That said, the essence of our network's 'one market, one P&L' operating model promotes inter-agency, cross-disciplinary collaboration. This gives our clients seamless access to the full breadth of our capabilities and services, as well as providing us the agility to navigate the market that will continue to transform in 2018 and beyond," Lim added.
FCB Jakarta.jpgMerck Consumer Health has awarded the regional creative business for Sangobion to FCB Jakarta. Sangobion is one of Merck Consumer Health's strategic brands, and is the no.1 Iron combinations brand in Southeast Asia.
 
With the appointment, FCB will be responsible for leading Sangobion's creative communications across the Asia region and bringing brand campaigns to life.
Natasha Zac.jpgNatasha Ann Zachariah who led The Straits Times Life's Design section has joined DDB Group as Senior Writer at Telling Stories, Tribal Worldwide's new film and content division.

Zachariah (pictured left) spent seven years at The Straits Times creating integrated content featuring high-profile architects, designers, start-ups owners and C-suite personalities. At Tribal, she will lead a team of scriptwriters and content creators.

Tribal Worldwide's Film and Content division has recently produced over 400 films from online videos to TV commercial to 360-degree interactive video to Telemovies and even drama series for all their anchor clients in DDB Group.


"We have built a team of agile content creators to create a repertoire of content for a new social environment. Natasha is a master storyteller with solid journalism skills and a Singaporean touch," said Jeff Cheong, President of Tribal Worldwide Asia.

"I am excited to be working with a team of incredible writers and the pace at this place works is supersonic. This is an integrated media hub that many writers can only dream of being a part of and I look forward to putting out thought-provoking, inspiring content," said Zachariah.
Josiah Ng_Telling Stories.jpgDDB Group Singapore has appointed Josiah Ng from Tribal Worldwide Singapore as Head of Telling Stories, DDB's film and content division.
 
Partnering Benjamin Lee, Creative Director of social media, Telling Stories fuses the agency group's film production division with social media engagement as one integrated communications programme. To date, it has produced over 400 film content.

Telling Stories offers content creation, ranging from short form (6 seconds) to long form (telemovies and drama series), across multi-screen formats and social media engagement. The 16-strong team is made up of script writers, editors, 3D animators, producers and directors of photography. Bettina Feng, the agency's Head of Broadcast leads its new team of producers.
 
"Telling Stories transforms the way we work with agile, creative and exciting film production. It provides multiple creative formats through an agile framework," Josiah Ng, Head of Telling Stories who is also a champion for social narrative, While You Were Sleeping.
 
Ng (pictured), who won the 'Rising Star' award at Hall of Fame 2016, began his career as an independent filmmaker after graduating as Valedictorian (Magna Cum Laude) at Chapman University, Dodge College of Film and Media Arts. He worked at Lin Pictures Hollywood, the company that produced The Lego Movie, Sherlock Holmes, and Stephen King's IT.
Screen Shot 2017-12-04 at 9.02.45 am.jpgFollowing its huge success locally, Clemenger BBDO Melbourne and Snickers' 'Hungerithm' platform is going global, with plans in place for the digital and retail platform to be rolled out across US and European markets.

The US has been the first region to roll-out the platform through a nation-wide partnership with 7-Eleven, rolling out to the convenience chain's network of more than 9,000 stores.

Hungerithm's launch in the US sees the platform pick up where it left off, rewarding consumers with cheaper Snickers' bars the angrier the internet gets, albeit this time, it's leveraging data from Twitter's larger user base of 69 million monthly active US users.
Rowan-Dean-Book-cover.jpg
Looking for a great holiday read for yourself or an ad colleague? CB highly recommends 'Corkscrewed', the hilarious first novel by former creative director Rowan Dean.

After reading 'Corkscrewed', readers will realise those American 'Mad Men' of the 60s were absolute amateurs compared to their successors in London's glam and decadent 1980s advertising scene, where young creatives competed fiercely with each other to satisfy their insatiable appetite for money, fame and self-gratification.

Narcissistic, paranoid and ferociously convinced of his own talent, a young ad man must battle the creative forces that swirl around him trying to steal his greatest ideas ~ particularly a spot called 'Photobooth' for Cicero Cigars, the agency's most awarded acount.

A must read novel about the only decade that ever really mattered in advertising.


About the author: Rowan Dean's career began as an advertising copywriter and creative director, making his rep in 80s London, where he won many major international advertising awards. Rowan was responsible for launching Foster's Lager into the UK with his famous Paul Hogan campaign and later, at CDP, he co-wrote (with Garry Horner) the 'Photobooth' spot for Hamlet Cigars, voted "The best commercial of all time" at Cannes in 1997.
straight 8.jpgStraight 8, the APA, and Cinelab London, will hold the straight 8 industry shootout @ ADFEST 2018, where APAC/MENA companies in the advertising industry compete at straight 8 for charity.

straight 8 is the global one-super-8-cartridge-no-editing film competition founded in 1999 in London. straight 8 entrants make a film on one roll of super 8mm cine film, with no second takes, no editing and no post-production. Sound must be original and is delivered 'blind'. straight 8 takes care of processing the films so that the first time even the films' makers see their work is at its premiere.

Any companies working in advertising in APAC & MENA can take one of the 20 places available. They will shoot their film, send it to London, and then see it for the first time at ADFEST 2018 on Thursday 22nd March in Thailand. All films will be shown no matter how they come out. The maximum film length for this competition will be 2 minutes 30 seconds.
Screen Shot 2017-12-01 at 10.05.36 am.jpgIt isn't safe on the roads. In the year 2016 alone, 150,785 people have died in road accidents. It makes around 413 people every day or four people every minute.

As a leading automaker, Hyundai has always advocated for road safety. #BeTheBetterGuy conceptualized by Innocean Worldwide India, is their initiative that gives out the brand's message about traffic etiquette. None other than Shah Rukh Khan, Hyundai's corporate brand ambassador is at the helm of the campaign which enters its second year running.

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