Wild Stone + Soho Square battle female stereotypes in India on International Men's Day

Not a man1.jpgInternational Men's Day was celebrated Sunday, November 19th. While men across the world were celebrating masculinity, Wild Stone India & Soho Square had other plans.

In India, masculinity is often defined by how people are preconditioned to behave with women. From cinema to lyrics, from advertising to fashion, men are lead to believe that to be a 'real man' one needs to suppress woman. This year on Men's Day, Wild Stone made an effort to break such stereotypes in a campaign that was run on Twitter and Facebook using the hashtag #NotAMan.
It made it to the top 5 trends on Twitter India.
People like Cindy Gallop caught on to the hashtag and retweeted Wild Stone's tweet.
Conversations around dowry, equal work pay and gender roles were amongst the topics discussed using this hashtag.  We hope to see more of such campaigns and conversations to give women the respect and freedom they deserve.
Not a man2.jpg

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.