Wild Stone + Soho Square battle female stereotypes in India on International Men's Day

Not a man1.jpgInternational Men's Day was celebrated Sunday, November 19th. While men across the world were celebrating masculinity, Wild Stone India & Soho Square had other plans.

In India, masculinity is often defined by how people are preconditioned to behave with women. From cinema to lyrics, from advertising to fashion, men are lead to believe that to be a 'real man' one needs to suppress woman. This year on Men's Day, Wild Stone made an effort to break such stereotypes in a campaign that was run on Twitter and Facebook using the hashtag #NotAMan.
 
It made it to the top 5 trends on Twitter India.
People like Cindy Gallop caught on to the hashtag and retweeted Wild Stone's tweet.
 
Conversations around dowry, equal work pay and gender roles were amongst the topics discussed using this hashtag.  We hope to see more of such campaigns and conversations to give women the respect and freedom they deserve.
 
Not a man2.jpg

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