Tencent Video launches #Preserving Great Moments initiative via The Nine Shanghai
Tencent Video, owned by leading internet provider Tencent, is aiming to be the largest online live streaming social media platform in China. The client’s aim is to enhance the brand image of Tencent Video through a unique channel, painting the idea of ‘Enjoy Great Moments’ into everyone’s mind.
Surprised, indulging, wretched, scared, moved, heartbroken – People can experience them all when they are buried deeply into the plot of videos. But they never see how they are acting during these times, and would never have a chance to capture these touching moments.
Independent agency The Nine Shanghai has created a journey of Time and Memories for Tencent Video. A great number of audiences have participated in this project by watching their favourite TV shows or films via Tencent Video in a 6M x 6M room. 66 panoramic cameras were scattered all around the inner surface of the space, capturing even the slightest expressions and gestures of the audiences during their viewing.
15 moments were selected from thousands of unique expressions, and were 3D-printed into 15 sculptures, which were sealed in hourglasses, referring that those cherished moments were frozen and preserved, thus, turning regular daily life into great moments.
The Nine then made an 18M x 3M installation with these special hourglasses. The installation attracted a large amount of public and media attention when it was displayed in Beijing and Shanghai.
Credits
Founder and Chief Creative Officer: Jody Xiong.
Art Director: Jody Xiong.
Copy writers: Candy Chen, YiXiao Chen, Jun Cao.
Designers: Jody Xiong, Lingwei Hong, Hu Mo.
Account Manager: Xin Yang, Nancy Yang.
Production House: Gwantsi.
Director: Jody Xiong.
Technical support: PINLA3D.
Photographer: Shanghai Faner Culture Communication