Ranbir Kapoor helps Law & Kenneth Saatchi & Saatchi India showcase the new Renault Captur

Renault.jpgLaw & Kenneth Saatchi & Saatchi has launched the new Renault Captur SUV to the Indian market.

The campaign was directed by Matthias Berndt and features Indian movie star Ranbir Kapoor.  It showcases the Captur's style and looks with Kapoor getting mesmerised by the Captur.

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Kartik Smetacek - Executive Creative Director, Law & Kenneth Saatchi & Saatchi said "From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability."

Vivek Kumar Duggal - Senior Vice President, Law & Kenneth Saatchi & Saatchi says, "The Captur with its refined good looks exudes a sense of style and sophistication. Our film, sought to highlight this through the effect the car has on our brand ambassador...himself a veritable style icon."
 
Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Thomas George, Divakar Shetty, Rishabh Dave, Srijith Nambiar
Sr. Vice President: Vivek Kumar Duggal
Account management: Pritish Nathaniel, Vinid Venugopalan, Nikhil Kamat, Pushpaanand Natrajan
Production house: 100 frames
Director: Matthias Berndt

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