Neeraj Karambelkar signs on with Leo Burnett Sri Lanka to lead the agency's digital offering

Neeraj Karambelkar.jpgLeo Burnett Sri Lanka has appointed Neeraj Karambelkar as the agency's new Digital Director.

Over the course of his 13-year career, Karambelkar (pictured) has worked in India with companies such as J Walter Thompson, Fox International Channels, HarperCollins Publishers, Fame Digital and GroupM Media. In his last role as Senior Business Director - Content at GroupM Media India, Karambelkar was responsible for leading the Native Content Marketing practice for the Central Content team ensuring increased profitability for GroupM agencies worldwide. His role involved implementing best practices, offering innovative content marketing solutions to clients and the growth of the business. Within a year, Karambelkar helped grow the company's practice by 116% by bringing on board new clients, customizing solutions and expanding the agency's publisher network.

During his tenure at GroupM Media India, Karambelkar also successfully developed and formalized the content marketing performance framework to help agencies evaluate and identify partners, keeping in mind specific communication objectives and standardization protocols.
Karambelkar has built a reputation for launching and building brands from the ground up, and for harnessing new business opportunities. His marketing excellence has been recognized with multiple awards such as IDMA Awards, DMA Asia Awards, Maddies Awards, Mobbys Awards, CMO Asia Awards and Horlicks NINJA Awards.

Ranil de Silva, Managing Director, Leo Burnett Sri Lanka, said the agency looks forward to working with Karambelkar to enhance and improve their all-important digital offering: "We believe that he will make a significant contribution to the progress of our digital capabilities at Leo Burnett Sri Lanka thanks to the unparalleled experience and expertise he has garnered over the years. I am confident that he will not only add immense value to the agency's client roster but will bring added value to Sri Lanka's progress in the sphere of digital. We are excited to have someone as accomplished as Neeraj on our team."

Karambelkar said: "I am excited to lead the Leo Burnett Sri Lanka digital team and to drive the agencies digital capacities beyond the current status quo. I look forward to contributing my best efforts towards the agency's growth objectives via the ever evolving digital medium whilst contributing to the growth and success of the agency's incredibly diverse client portfolio."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.