Moove Media unveils first-ever holographic display for Skechers Singapore's new DLT-A

Skechers Singapore Campaign 3.jpgMoove Media Singapore has introduced its first-ever holographic display at Dhoby Ghaut Station on the North East Line for the launch of Skechers DLT-A.

The holographic display - a three-dimensional shoe - is Skechers Singapore's new footwear collection, Skechers DLT-A, which is donned by brand ambassador South Korean hip-hop rapper, Zico, in the television commercial.
Skechers Singapore Campaign 1.jpgSkechers Singapore Campaign 2.jpgThe Skechers' campaign also features two eye-catching wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL's Dhoby Ghaut station. Murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.

"We are excited to introduce holographic displays as the latest advertising solution for our clients. Creating 3D holographic displays for retail products is like displaying the actual products. Consumers can immediately see how they look even though the actual products are not on display," said Jayne Kwek, CEO of Moove Media.

Eileen Tan, Senior Marketing Manager at Skechers Singapore, said, "We are very excited to incorporate holographic display into our Skechers DLT-A OOH advertising campaign. The holographic display of our DLT-A shoes dancing complements our TVC which showcases new Korean hip-hop rapper Zico dancing down the street in them. It also brings life to the otherwise static 2D wall mural."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.