FCB Jakarta creates a customized Age-Suit that simulates how bones, joints and muscles age

Drummer.jpgTo raise awareness amongst a younger audience as well as drive penetration of Anlene, FCB Jakarta, created a customized Age-Suit that simulated how bones, joints and muscles age over a period of time. An experiment where a drummer falls down in her performance while wearing the suit, demonstrates the need of Anlene early. The full video was launched on social media. Through an on-ground activation ordinary women experienced the Age-suit.


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