Directors Think Tank shoots first of four new Sony RX regional films via Leo Burnett Singapore

Sony RX.jpgDirectors Think Tank director Zaim Rosli recently shot the latest film for Sony RX.  The Singapore film is the first of four films being shot across the region via Leo Burnett Singapore.

To showcase that the Sony RX is the best compact camera for everyone, Sony challenged their wide base of renowned photographers across Southeast Asia to capture three emotions, all in one shot. Each photographer had a different specialism and has to utilize one of the Sony RX cameras to achieve the shot.

Sony RX2.jpgSony RX3.jpgSony RX4.jpgDTT and Leo Burnett Singapore documented the photographers as they undertook the challenge. In the first film photographer Bryan van der Beek was challenged to capture Exhaustion, Tranquility and Pride all in one shot. The creative team is Eric Yeo, Ben Wight and Ivan Yeo.

DTT Director Zaim said: "I really enjoyed shooting this film, I wanted to explore a new perspective and at the same time capture those uncelebrated feelings that produces something really special"

"Zaim would be our youngest director at DTT at the moment and really only has twelve months under his belt as a ''full-on' commercials director. But during that time he has constantly been churning out a fine body of work, his latest Sony RX spot is another stellar example," said DTT GM Stephen Douglas.

Credits -
Creative Team: Eric Yeo, Ben Wight, Ivan Yeo
Account Management: Serene Koh, Evonne Loke, Nigel Lim
Agency Producer: Alain Tan
Production Co: Directors Think Tank (Singapore)
Director: Zaim Rosli
Exec Producer : Pat Singh
Producer: Nana Arshad
DOP : Julian Oh
Stabiliser / 2nd Unit Camera: Shahrul Nizam
Editor : Affandi Jamaludin
Post House: VHQ KL
Audio House: Fuse KL 

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.