Creative team Goh Jia Ying and Ho Pei Ling join Publicis Singapore as Creative Directors

PeiLing_JiaYing_1.jpgPublicis Singapore has hired creative duo Goh Jia Ying and Ho Pei Ling as new Creative Directors.

The duo started their careers in Publicis over 10 years ago and the pair will lead some of the agency's key accounts, with special focus on the Health Promotion Board. They report to Publicis co-Executive Creative Directors, Jeremy Chia and Fajar Kurnia.

Kurnia said both he and Chia were very happy to have Jia Ying and Pei Ling on-board at the agency.
"We're very excited by their inherent understanding and passion for storytelling, no matter what platform. They bring wide experience and creative ambition to the table, and the team is ready to drive great change and results for our clients."

Pei Ling and Jia Ying have been partners for almost ten years. Prior to the appointment, they were creative leads at R/GA where they directed global and regional work for brands including Netflix, Google, Nikon and various Unilever brands out of Singapore, with a focus on innovation and data-driven methodologies.

"Publicis was where I began my career, and I couldn't ask for a better environment to learn the trade. Even back then, it was already leading the change for brands in the marketplace." said Goh Jia Ying.

"Publicis today feels like a different agency. They've taken bold risks and it has paid off. That's what makes it exhilarating, and I'm looking forward to seeing where we'll eventually get to next together," said Ho Pei Ling.

Their work has been recognised at local and regional creative and effectiveness shows, most recently at Spikes and the CCAs. Their suicide prevention campaign for Samaritans of Singapore comprising a viral series of hard-hitting ambigrams about depression has become part of popular culture, covered by People, HuffPo and major news outlets, and still continues to live on as inspirational tattoo designs for people all over the world.

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