Chris Kyme: Postcard from Hong Kong

Door Chris Kyme.jpgChris Kyme continues his "Postcards from..." series and this time he is searching for inspiration.

Searching for inspiration

I'm actually a bit late with my 'postcard' this month and that's because it's been a bit of a struggle deciding on what I've seen that's worth writing home about.

See that picture of a door? That's the toilet door in our building. It's where I usually go when I'm looking for inspiration. I pray to the Toilet God for help, and usually he gives it up. But this time? Hm. And it's a pressure you know. Although this column is supposed to be a little light relief away from the blood sweat and tears of doing a 50th round of presentation to another client who's just cut the budget in half, it's actually a great pressure.

Mainly because the publisher of Campaign Brief Asia had me sign a contract that says, if I can't deliver, I have to watch a video about Australia's greatest ever moments in cricket. And I can tell you, it's a very boring way to spend 5 minutes.
So, the list of options so far has been:

-    The Hong Kong Kam Fan awards: coming up soon. Who are the contenders? Who's going to win big? Yawn. I'm sure you're at wits end waiting to find out.

Chris Kyme_April2016.jpg-    A really cool, fun new industry service innovation I was introduced to along with a big group of other agency people who dress in black like me that is apparently so secretive I can't write about it.

-    The fact that Cheil Hong Kong was Hong Kong's top performing agency at the London International Awards with 7 Gold, 2 Silver, 4 Bronze plus Regional Agency of the Year ..but I don't need to because ECD Paul Chan has already told the world, phoning Donald Trump personally to give him the news. Donald replied that it was 'fake news' but my faith is with Paul. Well done fella.

So. The Hong Kong Article Ideas Barrel has been a bit dry this month, and instead I'm just going to mention two bits of work from overseas that I've seen this week, both of which thrilled and delighted me so much I cried out "Yasooth yasooth Algernon, the horses are coming!" Or something like that. And both of which are a million miles away from your nearest scam catalogue.

Christies.jpgThe first is the gob-smackingly beautiful film for Christies by Droga5 (surprise surprise) entitled 'The last da Vinci. The world is watching.'

Watch it and drool.

The second is this lovely, brilliantly simple new campaign for Great Western Railway in the UK, featuring Enid Blyton's most celebrated gang of interfering schoolchildren + one dog, the Famous Five (pictured at bottom). Anyone who grew up with these books will instantly understand the reference. But what it also does effortlessly is rekindle evocative memories from the great age of train travel. And make people want to get out there and explore England.

Best bit of UK tourism I've seen since Bill Bryson. I believe the credits go to adam&eveDDB in the UK for that one, who were funnily enough European Agency of the Year at the aforementioned LIA this year.

So, that's it. I'm safe from yet another innings by Don Bradman or Dennis Lillee. I'm now off to the loo. I have next month to think about.

Chris Kyme is chief executive officer at Kymechow, Hong Kong

VIEW CHRIS KYME'S OCTOBER 2017 POSTCARD
VIEW CHRIS KYME'S SEPTEMBER 2017 POSTCARD
VIEW CHRIS KYME'S AUGUST 2017 POSTCARD
VIEW CHRIS KYME'S JULY 2017 POSTCARD
VIEW CHRIS KYME'S JUNE 2017 POSTCARD
VIEW CHRIS KYME'S MAY 2017 POSTCARD
VIEW CHRIS KYME'S APRIL 2017 POSTCARD
VIEW CHRIS KYME'S MARCH 2017 POSTCARD
VIEW CHRIS KYME'S JANUARY 2017 POSTCARD
VIEW CHRIS KYME'S NOVEMBER 2016 POSTCARD
VIEW CHRIS KYME'S OCTOBER 2016 POSTCARD
VIEW CHRIS KYME'S 2016 POSTCARD
VIEW CHRIS KYME'S AUGUST 2016 POSTCARD
VIEW CHRIS KYME'S JULY 2016 POSTCARD
VIEW CHRIS KYME'S JUNE 2016 POSTCARD
VIEW CHRIS KYME'S MAY 2016 POSTCARD
VIEW CHRIS KYME'S APRIL 2016 POSTCARD

Great Western Railway_1.jpg
Great Western Railway3.jpgGreat Western Railway_2.jpg
Great Western Railway4.jpg

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.